16 Jun What is Social Media Optimization?
Social Media Optimization, or SMO, is the utilisation of an ever-increasing number of social networking platforms in order to promote the awareness of a brand, product or event, and increase the exposure of a business.
The rise in popularity of social media in the past decade (with sites like Facebook and Twitter attracting millions of users) makes it an ideal way for businesses to connect with potential and existing customers. SMO shares a common goal with Search Engine Optimization, in that it serves to increase the level of traffic a page receives, which correlates directly to an increase in revenues.
SMO is advantageous as it is a relatively inexpensive form of marketing, which enables smaller businesses to compete equally alongside larger multinational corporations. Previously, smaller companies may have struggled to gain a level footing with their larger counterparts with regard to advertising budgets. Good, creative SMO strategy can now serve to help both smaller businesses and large corporations spread awareness of their products and offers.
With social media optimization, it is possible to yield quicker results than standard SEO. The practice is generally less expensive than conventional pay per click methods of advertising. More effective strategies can potentially go ‘viral’, which means that the level of users the campaign reaches grows exponentially over a very short period of time.
Since social media is largely based on interaction, it’s important to make sure that a good campaign strikes the perfect balance between sales and engagement with the intended audience. When customers engage and interact with your campaign, this helps to promote your business even further.
Studies have shown that customers are more likely to trust a consumer recommendation than a direct advertisement, and SMO is an ideal way to get consumers to endorse your products and services.