Being a digital marketing expert isn’t always easy – especially not when I see so much bad information out there.
SEO, or Search Engine Optimisation, is one area in particular where I see a lot of misinformation – but it doesn’t have to be this way. In fact, there are legitimate ways you can start to improve your SEO without breaking the bank or getting on the bad side of the Google Gods. Even better, you can do it starting today for free.
Here are 3 of the best ways to boost your website’s SEO… right now.
1. Rewrite your website content
Have you ever heard the phrase ‘content is king’? It’s as true today as it’s ever been, and it’s something you can take advantage of right away. Google’s algorithms give a lot more credit to high-quality content than it used to, so it’s a good time to focus on the human reader rather than stuffing your content with keywords. You should still pepper in your key terms and phrases, but there’s no need to over-do it.
2. Ensure your heading tags and descriptions are on point
Without getting too technical, you should always ensure that your website’s headings and descriptions are optimised. Your site should have ‘h1’ and ‘h2’ tags (think of these as headers and sub-headers) at the very least, each one optimised for your target keywords and phrases. Having a unique meta-description for each of your pages is another way to signal to Google that your site is worth a bit of SEO juice.
3. Sign up for Google My Business
It’s amazing how many businesses I see out there not taking advantage of Google My Business, or GMB. It’s 100% free to set up and it’ll give you an almost guaranteed first-page result when people search your brand name. GMB is a little bit like a directory in the sense that it’ll provide your opening hours, contact details, phone number, and all that good stuff – all for free!
If you’d like even more expert guidance on how to send your website rocketing through the rankings, get in touch today and let’s talk SEO.