Social Media Consultant – The Advantages Of Using A Social Media Expert

The advantages of using a social media expert

Marketing your business can be challenging, particularly when it comes to social media. Social media as we know in marketing it is still relatively new, so it’s understandable if you haven’t got to grips with it yet.

We live in an innovative time, with social media advancing regularly, so there’s a lot to learn. Sometimes it’s easier to take the load off and employ a social media expert instead to relieve some of the pressure.
There are several advantages to choosing an expert to manage your social media marketing for you, including freeing up your valuable time to focus on other areas of your business.

Save time

Social media marketing can be very time consuming, especially if you’re not familiar with what you’re doing. Employing an expert means that you’ll save yourself a lot of time which you can use to focus on sales and networking.

Often when you’re a business owner, you can feel as if there aren’t enough hours in the day, so it makes sense to take some of the load off where possible.

Get it right

If you don’t know what you’re doing when it comes to social media then there’s a high chance you’ll get a few things wrong. Although this may not affect your business too much in the short term, it will likely impact the amount of traffic you get through social media pages in the long run.

Employing someone that specialises in social media marketing and knows the ins and outs means that you won’t run the risk of getting anything wrong.
It can be hard to stand out among your competitors, so having your social media right will likely give you an advantage.

Social media experts help conversions

Converting your social media followers into customers is something that a social media expert can help you to achieve. Most businesses that start to market their products on social media see a positive impact on their sales within twelve months of doing so.

You may have a following on your social media pages already, but getting that following to become your loyal customers can be tough unless you’re a social media expert.
Furthermore, a social media expert knows exactly the type of content your pages need to post to help your following to engage and will be able to evaluate when the best time of day is to appeal to your demographic.

Your adverts will be analysed by a professional

If you’ve ever experimented with paid social media advertising then you’re probably aware of how easy it is to spend your budget. Unless your ads have been optimised to appeal to your target audience in the best way possible then you’ll likely be throwing money away for nothing.

A social media expert will analyse your ads and ensure that any paid adverts that you run will get the best results possible. You may even be able to save money on your paid advertising and get better results than you did before.

An expert will build your brand

Branding is a hugely important part of marketing, and getting your brand message across or establishing what you’re about on social media is essential. Allowing a social media expert to manage your pages will mean that your content will be in keeping with your brand and you’ll always have someone ensuring that your voice is consistent. Social media is very much about community, a social media expert will ensure that your pages encourage a space for a community to build among your followers and customers.

Monitoring and engaging

Monitoring your pages and engaging with your followers can be both time-consuming and monotomous. A social media expert will help you to monitor your pages and engage with your followers in a way that will get you results. Social media pages may also receive spam comments that can be detrimental to your image, an expert will be able to advise you what to look out for and how to keep your image professional.

Is it expensive?

Hiring a social media expert doesn’t have to be expensive. You’ll likely save money in other areas, and an expert will aim to increase your sales.

What if the consultant isn’t local?

Your social media consultant doesn’t have to be local to you to be successful. We are lucky to live in a world where working with others remotely is incredibly simple. This means that you can choose a consultant based on their expertise and marketing experience rather than their location.

You may think that you’ll need to meet with a consultant face to face on a regular basis in order to be successful, luckily this isn’t the case.

A consultant can give you advice via video call and you can send any important documents to each other remotely. Employing a remote consultant is likely to be less expensive than calling one into your office each time you need marketing advice.

5 benefits of using Facebook advertising for your business

As a business, you probably send out email marketing, have a social media presence, and engaging web design. But how well do you utilise Facebook advertising? Every business, no matter how small, really should be using Facebook’s advertising service. Below we explore 5 benefits of using Facebook advertising for your business.

1. Target your audience

One huge benefit of using Facebook advertising is that you can target a specific audience. This can be based upon a user’s behaviours, age, where they live and even interests. The way in which you can target people is far greater than other platforms. You should be actively looking for Facebook users who would buy or use your product or services.

2. You will reach many more people than organic content

You may think that if you have a Facebook business page that you don’t need to use Facebook advertising. But, the truth is that even when you post on your business page, only a small fraction of this content will be seen by potential customers. Facebook advertising will guarantee that more people are exposed to your services.

3. Connect with your customers

Facebook advertising will allow you to easily connect with your customers. What this means is that you are able to tap into remarketing. This is because when you use Facebook advertising, previous customers will see the ads and once again use your services.

4. The call to action button

Most ads on Facebook include a call to action button. This is highly effective as this will take potential customers to your website, or other desired location, helping you to grow your target and sales. A call to action button is also helpful, as many users will want more information about your product or services.

5. You simply can’t ignore Facebook

Finally, as a business, you simply can’t ignore Facebook. Billions of people use this daily and spend an average of 2 hours browsing their news feed. Many of your target audience will use Facebook to look for local services and products, so this means that you need to have a presence and advertise on Facebook. If you don’t, it is a missed opportunity.

If you would like to learn more about Facebook advertising or social media marketing services, then please do browse our website and get in touch with us today.

Why your brand needs to adopt Instagram ads

While social media advertising is hardly anything new, many brands seem to forego Instagram advertising in place of other platforms. However, the tide has begun to change and now increasing numbers of businesses are recognising the value in Instagram ads, as the app is perfectly structured to allow businesses of virtually all industries to build brand awareness and drive conversions via eye-catching images, videos and audio.

If your brand has yet to integrate Instagram advertising into its campaign, here are some reasons why you should consider doing so in the very near future:

Instagram is fully integrated with Facebook advertising

As you’ll probably be aware, the photo-sharing giant Instagram is now owned by Facebook. This means that Instagram and Facebook advertising are now inextricably linked. This makes Instagram advertising much easier, as your digital marketing expert can take advantage of Facebook’s many customisation options, demographic targeting capabilities and diverse formatting.

Instagram users are ready to engage

When you combine Facebook’s advertising customisation with Instagram’s high engagement rate, you’ve got a recipe for a great return on investment. According to recent research, prospects on Instagram were nearly 60 times more likely to engage with sponsored or branded content than Facebook users, and 120 times more likely to engage than users of Twitter. It’s almost as if the platform was tailor-made for connecting with prospects – and it’s about time you harnessed its awesome marketing power.

Ad recall is greater on Instagram

In the sales funnel, its not always the case that prospects are ready to close right away. Some might want to do more research; some might be waiting until payday and others might simply be browsing social media after a busy day without an appetite for purchasing.

If you want prospects to remember your offer, you should be using Instagram advertising. Recent research found that ad recall is nearly three times higher on Instagram in comparison to other social networks.


What this ultimately means is that Instagram users are not just going to “like” your ad on social or click-through to your offer – but they’re also much more likely to remember what it is that you can do for them. When it comes to increasing brand awareness, make no mistake, Instagram advertising is king.

Facebook Advertising For Small Businesses

How many times have you clicked through an appealing ad on social media? Came across a sponsored post that was targeted exactly towards you to entice you to click through and make a purchase? The value of Facebook advertising for small businesses can far outweigh the cost of placing perfectly targeted ads. After all, you want to get your business in front of the right people, not just any people. 

What is Facebook advertising for small businesses?

Placing a Facebook ad for your small business is simply placing a paid advert in the style of a social media post that will target users based on different requirements. Social media is on the rise and social media advertising is recognised as a legitimate way to get your business in front of people who are on the lookout for what you are selling or services you offer.

The ad you create is then placed in the news feeds of an audience you choose and users who are more likely to perform certain actions eg clicking through to make a purchase. Facebook advertising for small businesses can be instant and will get your ad out there in a relatively quick timeframe. In a world where being able to get the information and products you need with virtually no wait time, being able to target potential customers and clients in an immediate time frame can be what gives your small business a sales boost in a short amount of time.

How to create a Facebook advertising campaign for your small business

Before you place your Facebook ad it is important to know exactly why you are placing the ad in the first place? Is it because everyone uses social media and everyone is doing it? Then chances are you will fail. Running a Facebook campaign badly is like handing your customer base over to your competitors.

You need to know the following before placing your first Facebook ad to remove the risk of simply throwing away a good marketing budget;

  • Why are you placing the ad?
  • What is your objective?
  • What do you hope to gain from the ad?
  • Who is your ideal customer?
  • What will your ad say?

With around 50% of businesses saying they aren’t getting a good enough return on their investment in social media advertising on the platform, doing your research and planning your ad carefully will give you a better chance of recouping your investment and boosting revenue for your company.

Look at your previous engagement rates, previous ads if you have any, competitor ads and your overall goals for Facebook. Do you want click-throughs to a site? More Facebook followers, a higher engagement rate, sales, awareness or to retain current customers? All these facets form the groundwork for putting together a successful Facebook ad for a small business.

Facebook has millions of users and knowing exactly who to target will shrink your catchment area and allow you to focus on those who need to be paying attention via your ad.

Do I use a Facebook post as an ad or create a new Facebook ad?

This simply depends on what you hope to achieve from a Facebook ad. If you are wanting simple likes and engagement on posts, then boosting a Facebook post will give you this return. However, if you are looking for sales, you want to create a targeted ad for your ideal customer base to click through and make a purchase.

At Found UB4, I can help you to curate the perfect Facebook advertising campaign that will help you to turn clicks into sales and generate an income stream via your social media channels. Product placement and specific user targeting is a combination of many different factors and pulling on data collected by Facebook and available to you is vital to help you get in front of the right people. We can tailor your target audience based on not only your desired results from your Facebook ad campaign but also from the user’s Facebook profiles and habits whilst using the site.

Let me help you to identify areas of your online presence, social media activity and current customer base to get you the results you are looking for without wasting money on ads that underperform and simply waste your marketing budget. 


The Benefits Of Facebook Advertising


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Facebook: Everybody is using this social media platform, and where your business is concerned, so must you. With Facebook advertising, you will:

  • Reach the people who matter to your business
  • Build better brand awareness
  • Acquire new customers
  • Start to increase your revenue

What’s not to love? Now, you can market your business on Facebook without paid social ads. You can set up a business page, post news of your products and services, and interact with current and potential customers. You can also encourage your loyal followers to share news of your business to their networks.
But to increase your reach on this social media platform, you should consider paid social ads, as should see a sizable return on your investment.

The Benefits Of Facebook Advertising

Facebook advertising will cost you (although you can specify your budget), but the benefits are undeniable. These are just a few of them.

#1: You will reach a large number of people quickly

Facebook has billions of users, and most of them check their Facebook page multiple times each day. Your business will benefit from this, because who knows how many people will get to see your ad. The number is almost countless! You can’t reach the masses in many other ways, so for increased visibility, it is clear that Facebook advertising is the way to go. As will be discussed later, you can also target your key demographic, so you can make sure that your social ad is seen by the right people.

#2: Facebook advertising is relatively cheap

You don’t need to blow the entirety of your marketing budget on Facebook advertising.  By spending as little as £2 you could reach more than 1,000 people. If you’re trying to cut costs, this type of marketing makes perfect sense. Of course, you can spend more if you have the money available, but how much you pay depends on your budget.

#3: You can track Facebook advertising

You can measure results by the number of clicks, impressions, and conversions your ads are receiving. When it comes to conversions, you will need to install Facebook Pixel onto your website, but a website developer can help you in this regard if you are not au fait with web code.
Because you can measure how well your ad is doing, you will have the incentive to make any changes if you aren’t getting as many conversions as you would like. You can also decide to spend more if your ad is bringing in the bacon.

#4: You can gain more email contacts

Facebook’s ‘lead ad’ forms give you the ability to capture email contacts through your Facebook ads. You can then utilise this within your email marketing campaign, as the people you contact should form the basis of your key demographic.

#5: You can stand up against the competition

Your nearest competitors will be using Facebook advertising to grow their businesses, so if you’re slow to catch up, they could quickly overtake you. By using the same service, and by making the effort to create better ads than your rivals, you might overtake them in sales. You can also stand toe to toe with larger businesses, as you don’t need to have their marketing budget when advertising in this way. Your ads are just as likely to be seen online as theirs are, although you might want to use my expertise when creating your ad to ensure you outshine them.

#6: Facebook advertising can increase your conversion rate

The more times people see your ads, the more familiar they will get with your brand. If the ads are of interest to them, the more likely they are to click on them and visit your website. Assuming your website looks good and runs well, you might see more conversions.

Getting Started With Facebook Advertising

Now that you have an idea of some of the benefits of Facebook advertising, let’s go through the process of getting started.

Step #1: Think about your goals

You already know that goal-setting is important for your marketing. When you have established what your goals are, you will be able to measure the success of your efforts. And the same applies to Facebook advertising. Before creating your advert, you should list your goals, as they will help you choose the right objective for your ad campaign.
Examples of goals include:

  • Generate new leads
  • Increase traffic to your website
  • Increase attendance at your marketing event
  • Boost engagement for your Facebook page

These are only a few examples; you can probably think of more.

Step 2: Go to Facebook Ads Manager

Facebook Ads Manager is where you can get started with your first ad. You can manage when and where they run, and you can track how well your campaign is performing. To get started, you simply need to click the ‘Create an ad’ button on the top right of the page, although there are a few steps you will need to go through when trying to create the perfect social ad for your business. We will detail these steps below, but if you’re uncertain about anything, you can get specific help with my consultancy service.

Step 3: Choose an objective for your ad campaign

There are 15 options available to you, and these fall under 3 categories.
AWARENESS: These are the objectives that will generate interest in your business.
Choose from: Boost your posts, promote your page, reach people near your business, increase brand awareness, increase your reach
CONSIDERATION: These are the objectives that will get people to think about your business.
Choose from: Send people to a destination on or off Facebook, get installs of your app, get video views, raise attendance at your event, collect leads for your business.
CONVERSION: Objectives that will encourage people to use your business.
Choose from: Increase conversions on your website, get people to claim your offer, get people to visit your shop, promote a product, increase engagement with your app.
When choosing from the options available to you, focus on those that are directly connected to the goals you have set.

Step 4: Choose your target audience

You will already be familiar with this when marketing your business, as you know that it’s important to hone in on the people who are more likely to use your product or service.
You can customise your targeting using the feature available on the Facebook Ads page. You can find your audience using the following demographics:

  • Location
  • Age
  • Gender
  • Language
  • Interests
  • Behaviours
  • Connections

The Facebook ad you place will be seen by the people who fall into the demographics you have chosen, so it’s important to get these right. After defining your audience, Facebook will let you know an estimate of the number of people likely to see your ad on a daily basis.

Step 5: Set your budget

You can set your own budget on Facebook, from as little as £1 and scaling upwards. The longer you want your ads to run for, the more you will pay, but there’s no harm in experimenting with a short time period to see how well your paid social ads are working for you If you are pleased with the conversion rate, you might want to spend a little more. The tool on Facebook’s ad manager will let you know how much you pay, depending on the schedule you set.

Step 6: Create an advert

You can use an existing ad post when creating your social ad, or you can start something from scratch.
Using Ad Manager, you can choose the text, video, and images for your ad. You will want these to stand out because people are unlikely to click on your ads if your text is boring or if your images are dull. Facebook offers some guidance in this area, but to create something that truly shines, you might decide to draw on my expertise when creating your ad.
You can also choose where your ad will be displayed on Facebook. You can choose from their default placements if you like, and they do recommend these to you, but customisation is possible. Again, draw on my consultancy service for help in this area.

Step 7: Place your order

After creating your ad, you simply need to click ‘place order’ on the page. Facebook will then review the ad, and they will let you know when it goes live. Hopefully, you will achieve the goals you set out at the beginning, but if not, you can always make changes to your ad in the future. It can be tricky to get it right, especially if you’re not au fait with this aspect of social media marketing, but with the expert advice I can offer, you will find the success you are looking for.


If you haven’t considered Facebook advertising for your business, perhaps now is the time to do so. There are many cost-effective benefits to your business, and it is easier to measure than some other marketing techniques. With the ability to reach a large number of people, it shouldn’t be overlooked, so get in touch if you would like to learn more and receive support with this aspect of your marketing campaign.




Facebook Advertising for Startups

Facebook Advertising for Startups

So what exactly do you need to know about Facebook Advertising for Start-Ups?
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Did you know that Facebook is the preferred method of advertising for around 97% of businesses? If you are looking to advertise your startup on Facebook, there are a few rules you need to be aware to make sure your ad is the one that is seen over everyone else’s. 

After all, 97% of the global market means a huge amount of advertising and if you are getting it wrong, you can guarantee your competitor is getting it right.

So what exactly do you need to know about Facebook Advertising for Start-Ups?

Facebook and indeed, the world of social media offers entrepreneurs an unparalleled ability to reach new and prospective clients in an easy and immediate manner. Utilising reach and Brand Awareness campaigns, the power is in the hand of the marketers to create an ad that will drive Facebook users to act upon what they are seeing in a targeted setting.

Using the information handed to you by Facebook’s algorithms, you can decide exactly what you want to do with the information you have. The process is quite simple once you have determined your call to action for the specified Facebook ad for your startup.

Your CTA (call to action) can be one of the following – likes and engagement on your ad, increase in brand visibility, click-throughs to a website, or generating sales.

Once you have this you need to be confident you are targeting the correct people with your ad. Ask yourself the following question;

  • Where is your audience based? 
  • What are you offering?
  • Is your product or service aimed at a particular demographic eg parents or Gen Z?
  • What are you hoping your ad will do?
  • How will you follow up potential leads and sales funnels?

But how exactly should you create your targeted ad campaign?

Simply throwing up a caption with or without an image, is simply like throwing away your marketing budget because you can. Depending on your desired result from the ad itself, you need to make sure you generate the correct type of content for the results you desire. Don’t forget, creating ads that fail to perform could be sending your clients to your competitors so you need to get it right.

In social media, everything is instant, so getting it right before you place the ad is vital. A successful Facebook ad campaign for your startup and start generating results almost instantly. But wait, before you send your ad out to the millions of Facebook users, have you determined exactly who needs to see it? 

This is where the algorithms come into play. In the steps to create your perfect Facebook ad, you can decide who you target based on all the aforementioned collected data Facebook holds. Tailor this demographic to whittle down the results to make sure your ad spend is working for you from the get-go.

Pair this with information you hold and the results you are looking to achieve and suddenly you are one step closer to placing an effective Facebook ad for your startup. Alongside this information, you can look back on any previous engagement from past ads if you have and your engagement rate from previous social media posts. All of this will help you determine the category you select when it comes to selecting who should see your post. The best part is, you have the information you need to tailor your ad’s potential audience already for you within Facebook.

Should You Use an Existing Post or Create a Specific Ad?

Again, one you have figured out what you hope the ad will achieve, then you will be better placed to decide the actual content of the app. An existing post which you can ‘boost’ to reach more followers can be efficient if all you want is engagement on the post. However, to entice new clients and get them to click through to see what you offer, you may need to generate a specific ad for this purpose.

This is where we at Found UB4 come in. We are experts in placing successful Facebook ads for startups and we can work with you to create an advertising campaign that hits the right spots from the beginning. Cut out all the guesswork and choose to invest in experience to help your startup reach the people it needs to in real-time via a proven marketing method on social media. Get in touch with us to see how we can help you with Facebook advertising for your startup today.


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Instagram for Small Businesses

Instagram for Small Businesses

Do you want to advertise your small business on Instagram?


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Do you want to advertise your small business on Instagram? Maybe you have seen ads popping up in your personal feed and wish to get a piece of the action for your business too? Creating an effective Instagram ad campaign needn’t be complicated. Getting your business in front of people via social media is a useful marketing tool used by many small businesses and larger companies alike.

The universal attraction for advertising on Instagram is the ability to create a stunning visual that will catch consumers’ eyes and lead them to your site. But how do you go about creating the perfect Instagram ad for small businesses?

Understanding Instagram

Instagram is the world’s leading image social media site. Users post snapshots on the site for their followers to like and comment on much as they would on Facebook. Unlike it’s older social media counterpart, the onus on Instagram is the picture. You can post a picture with no caption but not a caption with no image.

Over the years, Instagram has proven to be a viable income generator for businesses and content creators.

Creating effective Instagram ads

It is thought the Instagram platform sees around 200 million users worldwide log in each day. With over 70% of these users by something via their feed, how does your small company get a piece of the action and generate business sales? It is initially about creating a striking and engaging ad, but that ad is virtually useless without being targeted at your ideal customer.

Instagram ad campaign objective

Do you know precisely what you ant your advert to do? If you are unclear, then no doubt your audience will be too. Identify what response you want the ad to elicit and then make sure the people who see act upon this. If you want the engagement to boost your brand’s visibility, then your ad needs to reflect this, the same if you want to click to a website or specific articles or even generate a sale.

7 types of Instagram ads for small businesses

When creating your perfect small business ad for Instagram, you can choose from the following layouts:

  • Image
  • Video
  • Carousel
  • Slideshow
  • Collection
  • Instagram Stories ad
  • Instant experience

Each of these different ways to advertise can help you get the desired result from your ad. Knowing what that response is is something you need to create an effective ad campaign on Instagram for your small business.

Possible outcomes you can get from an effective Instagram ad campaign:

  • Views
  • Engagement
  • Traffic
  • Visibility
  • Lead Generation
  • Conversions
  • Brand Awareness
  • App Installs

Targeting your audience 

This is possibly one of the most effective ways to really push your Instagram ad. When creating your ad, you have the ability to specify who you target based on a variety of factors.

Using collected data on each and every user, you can narrow down that massive 200 million user count to identify the exact people you need to target. So who exactly is your ideal customer?

This depends on the person who needs to know about your brand and what you offer. Using algorithm insights, Instagram can use your requests when choosing who to target with your ad and find the people most likely to do what you want them to.

Location, shopping habits, activity within the app, browsing history in connected accounts, and user profiles are all ways Instagram identifies who exactly to show your small business ad to within the app. without this insight, your ad will be lost amongst a sea of similar ads and your customers to your competitors who are using the Instagram advertising feature to their advantage.

Once your ad is complete, it is instantly in the feed of users and can be an immediate way to boost your profile and sales.

How we can help create your ideal Instagram ad

With a market full of noise and a sea of targeted ads, we know exactly how difficult it can be to be seen on Instagram as a small business. At Found UB4, we use our expertise to help create a visually striking image that will capture the attention of Instagram users and help you get your desired result from each and every Instagram ad you place.

Use our knowledge to help your marketing budget work harder for you without you having to. Hit the ground running and see exactly how impactful your campaign can be by adding Instagram ads to your marketing campaign.