Turn PPC Into A Predictable Stream Of Booked Calls (Not Low-Quality “Leads”)

For UK service + event businesses that sell through calls, bookings, or registrations.
I build the full system that turns clicks into booked outcomes: funnel + tracking + follow‑up.

You work directly with me with full visibility across ads, funnel performance, tracking, and follow-up.

✅ Booking funnel built for one action: book / apply / register

✅ Clean tracking (Pixel + CAPI) so optimisation is based on reality

✅ Fast follow‑up so hot leads don’t go cold (and no‑shows drop)

UK-based • Founder-led • Since 2010 • You work 1‑to‑1 with Barrie (no handoffs)

Funnel included • Tracking verified • Automation to reduce no-shows

Clients Include

You’re in the right place if you want PPC measured by:

  • Cost per booked call / booking

  • Show-up rate

  • Sales conversion

  • Profitability

Not by clicks, CTR, or “lead volume”.

If PPC has felt hit-and-miss, it’s usually because one of these is broken:

  • You’re paying for the wrong intent (too broad / too cheap)

  • Your page is built to “collect leads” instead of get bookings

  • Tracking is incomplete, so optimisation is guesswork

  • Follow-up is slow, so the best prospects go cold

  • No-show rate quietly kills ROI

I fix the system end-to-end, so you get better enquiries and more bookings from the same spend.

what I actually do

The Booked Calls PPC System (90 Days)

PPC Strategy + Build

  • Intent-first structure (what converts, not what gets clicks)

  • Testing plan built around booked outcomes

  • Scaling rules to grow without breaking CPL/CPA

Booking Funnel (included)

  • Landing page that pre-sells and pre-qualifies

  • Embedded calendar or “request a callback” flow

  • Confirmation step that sets expectations and reduces drop-off

Tracking You Can Trust

  • Pixel + CAPI (where relevant), event mapping, QA

  • Clear conversion definitions (enquiry, booked call, show-up, sale)

  • Reporting that ties spend to outcomes

Follow-Up That Increases Show-Ups

  • Instant confirmations + reminders

  • Simple automations and routing (so the best enquiries get called first)

  • No-show reduction flow (reschedule + reminders)

What This Looks Like In Practice

Within the first 14 days, I typically aim to have:

  • campaigns live with initial tests running

  • a funnel that filters out time-wasters

  • tracking verifying the actions that matter

  • follow-up in place so response time doesn’t sabotage results

Then the work becomes weekly iteration: creative/offer tests, quality improvements, and scaling winners.

Who I’m a Fit For / Not For

Great fit if:

  • you have a proven service/event offer

  • you can handle more enquiries and calls

  • you can respond fast (or you’ll use automation)

  • you want to improve the whole system, not just “run ads”

Not a fit if:

  • you want the cheapest CPL possible regardless of quality

  • you can’t follow up within business hours

  • you’re under £1K/month spend

(Implementation-Based)

Launch Guarantee

If you provide assets and access on time, I will launch your campaigns with tracking verified and your booking flow live within 14 days. If I miss that, I add 2 weeks management free.

(No revenue guarantees. I guarantee implementation and execution.)

Frequently Asked Questions

Is this Google Ads or Meta Ads?

It depends on your offer and buyer intent. On the call I’ll recommend the channel mix that gets booked outcomes fastest.

Do you build the landing page?

Yes...funnel/booking flow is included.

How soon will I see results?

Early signals typically show within 2–3 weeks once tracking and tests are live. Consistency builds over weeks 4–12.

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