Facebook & Instagram will allow us to run many little tests in our first few months together.
I’ll be using Facebook / Instagram and its scarily detailed demographics searching to look for your target audience in a certain age range looking for the products or services you offer.
Naturally, some won’t perform very well, but I’m looking for 2 or 3 that are ‘home runs’. From there, I’ll scale up the audience knowing you have the magic formula.
There are many ways we will approach your Social Media Advertising campaign, but unless we are targeting the right audience then it will be a disaster.
Here is a rundown of how we can scale your marketing on Facebook / Instagram to optimise results:
Before we get started, I need to understand exactly who we’re trying to target, what they might be interested in and how they might respond to certain things. It’s unlikely you’ll know exact answers but it’s just to give me a starting point
You need to feel comfortable. It’s vital that you are happy with the language I’m using, the ad copy and the images I’m using. Sometimes odd combinations and weird, out of the box ideas are the most effective but I’ll never run anything against your wishes. Once approved…
I will get going as soon as possible, then add more campaigns over the coming days. The idea behind this is to get you used to the traffic, the sales volume and the level of enquiries. It’s no good us turning the traffic tap on max when you’re struggling to handle the first lot of enquiries or sales.
Planning and research to identify your most relevant audiences, tone of voice and preferred style of messaging
Messaging and tone of voice that is tailored to each audience and campaign type, to ensure we’re speaking to the people who matter in the best way possible
Creative designs to ensure your ads are tailored to your brand and will influence the desired action that you’re looking for
Ongoing optimisation and testing, ensuring the best performing ads and copy are reaching the right audiences. This includes using Google Analytics and Facebook analytics data for further audience insights
Tracking and reporting review to ensure I have all of the data required to provide a full breakdown of campaign performance
Reporting, which is entirely tailored to the data you find most valuable
With all clients, I first sit down and understand what it is you offer, and what it is that makes your brand unique.
I then set to work developing Facebook advertising content that is engaging and that will stand out in customer news feeds.
My daily Facebook ads management service then allows us to track the performance of these fb ads and make constant tweaks to improve efficiency and returns on your investment.
Many Facebook advertising agencies tie you down for a fixed long-term contract, but this is not the way FoundUB4 work. I understand that your business and your marketing plan is dynamic and evolving.
Once I develop a campaign and strategy that works, you can implement and continue to use this yourself (if you wish). This policy of no long contracts helps me help more and more clients to build successful Facebook Advertising campaigns.
Depending on your exact needs, I am able to implement a tailored approach to your marketing campaign to drive the required results.
I specialise in ads that generate local or national awareness for your business; those that create engagement and interaction with your target audience, as well as high-quality Facebook lead generation ads.
Paid social remarketing is very flexible and allows you to promote product-led ads to basket abandoners, offer discount vouchers to loyal customers or even share how-to videos to help your customers get the most from your products and promote brand advocacy.
My pricing is simple and transparent. I will assess your campaigns and provide a quote for the number of hours I will need on a monthly basis to achieve your goals. Budgets for ad spend (clicks or impressions) are separate and are payable in addition to my fees.