42m People in the UK Use Social Media Regularly

Facebook & Instagram will allow us to run many little tests in our first few months together.


I’ll be using Facebook / Instagram and its scarily detailed demographics searching to look for your target audience in a certain age range looking for the products or services you offer.


Naturally, some won’t perform very well, but I’m looking for 2 or 3 that are ‘home runs’. From there, I’ll scale up the audience knowing you have the magic formula.


There are many ways we will approach your Social Media Advertising campaign, but unless we are targeting the right audience then it will be a disaster.


Here is a rundown of how we can scale your marketing on Facebook / Instagram to optimise results:

  • Manage Ad Spending – I manage your budget with a focus on ROI.
  • Build Custom Audiences – I upload your customer lists so they can be targeted or excluded from your campaign.
  • Messenger Bots – Create a custom chat experience for your customers on Messenger.
  • Pixel Implementation – I verify the Facebook pixel is installed and tracking correctly.
  • Setup Remarketing – I help you re-reach the people who have visited your website.
  • Dynamic Product Ads – Show product ads to people who have viewed your product pages.
  • Lead Generation – I focus on conversions, and getting them at the lowest cost possible.

Getting To Know You

Before we get started, I need to understand exactly who we’re trying to target, what they might be interested in and how they might respond to certain things. It’s unlikely you’ll know exact answers but it’s just to give me a starting point

Sample Ads

You need to feel comfortable. It’s vital that you are happy with the language I’m using, the ad copy and the images I’m using. Sometimes odd combinations and weird, out of the box ideas are the most effective but I’ll never run anything against your wishes. Once approved…

Start Running Ads

I will get going as soon as possible, then add more campaigns over the coming days. The idea behind this is to get you used to the traffic, the sales volume and the level of enquiries. It’s no good us turning the traffic tap on max when you’re struggling to handle the first lot of enquiries or sales.

Social Ads 1

I used him for some social media advertising and he rocks out! I love his work super fast and would hire him again at anytime!

Jon Capriola - Extreme Innovator

Planning & research

Planning and research to identify your most relevant audiences, tone of voice and preferred style of messaging

Tone of voice

Messaging and tone of voice that is tailored to each audience and campaign type, to ensure we’re speaking to the people who matter in the best way possible

Creative design

Creative designs to ensure your ads are tailored to your brand and will influence the desired action that you’re looking for

Optimisation & Testing

Ongoing optimisation and testing, ensuring the best performing ads and copy are reaching the right audiences. This includes using Google Analytics and Facebook analytics data for further audience insights

Tracking & reporting

Tracking and reporting review to ensure I have all of the data required to provide a full breakdown of campaign performance


Reporting, which is entirely tailored to the data you find most valuable

Social Ads 2

Social Adverts that deliver amazing results

With all clients, I first sit down and understand what it is you offer, and what it is that makes your brand unique.


I then set to work developing Facebook advertising content that is engaging and that will stand out in customer news feeds.


My daily Facebook ads management service then allows us to track the performance of these fb ads and make constant tweaks to improve efficiency and returns on your investment.


Many Facebook advertising agencies tie you down for a fixed long-term contract, but this is not the way FoundUB4 work. I understand that your business and your marketing plan is dynamic and evolving.


Once I develop a campaign and strategy that works, you can implement and continue to use this yourself (if you wish). This policy of no long contracts helps me help more and more clients to build successful Facebook Advertising campaigns.


Depending on your exact needs, I am able to implement a tailored approach to your marketing campaign to drive the required results.


I specialise in ads that generate local or national awareness for your business; those that create engagement and interaction with your target audience, as well as high-quality Facebook lead generation ads.

Social Ads Remarketing

The principles of remarketing with paid social are very similar to other ad platforms. It enables you to serve ads to users based on their previous interactions with your brand.

Paid social remarketing is very flexible and allows you to promote product-led ads to basket abandoners, offer discount vouchers to loyal customers or even share how-to videos to help your customers get the most from your products and promote brand advocacy.

All pricing for Social Media Ads is charged based on the number of hours I need to plan, build and manage your campaigns.

My pricing is simple and transparent. I will assess your campaigns and provide a quote for the number of hours I will need on a monthly basis to achieve your goals. Budgets for ad spend (clicks or impressions) are separate and are payable in addition to my fees.

Have you got time for a quick chat? Please give me a call on 07590 329204 or “click here” to send me a email and I’ll call you back.