Proven Meta ads expert reveals...

How to turn cold traffic into leads, sales, and clients with Facebook & Instagram ads

Millions of UK buyers are scrolling Meta platforms every day — and most brands are missing the chance to convert them. Don’t waste your budget on guesswork. Discover how our full-funnel ad systems turn clicks into customers, and scale your business with confidence.

We Build Meta Ad Campaigns That Drive Revenue, Not Just Clicks

Since 2010, we've helped businesses across the UK scale profitably using Meta Ads. We don’t just run ads — we build full-funnel systems that turn your ad spend into real business growth.

With over £10M in ad spend managed and 20+ years of advertising experience, we know how to get results that matter.

Done-for-You Meta Campaigns Built to Convert from Day One

We manage the full Meta advertising process for you — from strategy to execution.

Our service includes:

Campaign strategy and setup
Audience targeting and segmentation
Facebook and Instagram ad creative (image, video, UGC-style)
Copywriting and creative hooks
Pixel setup and conversion tracking
Funnel and landing page audits
Weekly optimisation and reporting
Scalable growth planning

You’ll get a performance system, not just another ad campaign.

Our Proven Strategy for Profitable Facebook & Instagram Campaigns

Our campaigns are built on five key pillars:

Laser-Focused Targeting

We use interest targeting, lookalikes, and behavioural signals to find customers who are most likely to take action.

Scroll-Stopping Creative

From UGC-style videos to high-converting visuals, we test fast and scale what works.

Conversion-Driven Funnels

We align your ads with optimised landing pages and forms, so that every click counts.

Real-Time Optimisation

We track the metrics that actually impact your bottom line — CPA, ROAS, lead quality — and make data-led improvements weekly.

Scalable Growth

Once your campaigns are working, we gradually increase spend and performance without breaking your cost-per-lead goals.

Profitable Scaling

Once your campaigns are working, we scale them with structure and control, so you grow without overspending.

Built for Coaches, Consultants, Ecommerce Stores & Service Providers

We specialise in helping:

Business coaches and consultants
Online educators and digital product creators

Ecommerce brands
Health, wellness and lifestyle brands

Local service providers
Home and interior businesses

If your business relies on leads or online sales, our Meta ads are built to perform for you.

“We went from 5 leads a week to over 200 with Facebook ads. FoundUB4 made it simple, cost-effective and scalable.”

Local Service Business Owner

“Our CPA dropped by 50% in just 30 days. FoundUB4 knows how to make Meta ads work for real businesses.”

Consulting Brand Founder

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Why UK Brands Choose FoundUB4 Over Agencies

You Work With a Senior Expert, Not an Account Manager

At FoundUB4, you deal directly with a performance advertising expert who has over 20 years of experience — not a junior or someone reading from a script.

We Focus Exclusively on Meta Advertising

We specialise in Facebook and Instagram Ads. That means no distractions, no jumping between platforms — just deep expertise where it matters most.

No Long-Term Contracts

We earn your trust through results, not restrictions. Our month-to-month model means you stay because it’s working — not because you're locked in.

Full-Funnel Strategy, Not Just Ads

We optimise everything from targeting and creative to landing pages and conversion flows. Our goal isn’t just traffic — it’s profit.

Transparent, Fixed Pricing

We don’t take a percentage of your ad spend. You get a flat, fair monthly rate that aligns with your goals — and scales as you grow.

Fast, Clear Communication

No slow turnarounds or bloated teams. We move quickly, report clearly and keep you informed every step of the way.

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Platform Focus

Meta (Facebook & Instagram)

Meta platforms reach over 3 billion monthly active users, and with 20% of time on Instagram spent on Reels, short-form video is now essential.

We build Meta Ads that cut through the noise — combining sharp creative with precision targeting to drive leads and sales.

TikTok

45% of users search for more info after seeing a product on TikTok. It’s the discovery engine for modern buyers.

We craft TikTok campaigns that match platform behaviour — native-feeling creatives, rapid testing, and storytelling that drives action.

If you’re not on TikTok yet, you’re missing out on the most powerful brand discovery tool of the decade.

“We went from 5 leads a week to over 200 — all through Facebook and TikTok. FoundUB4 made it simple, cost-effective, and scalable.”
Local Service Business Owner

“Our CPA dropped by more than 50% in the first 30 days. FoundUB4 knows how to make Meta work for real businesses.”
Consulting Brand

“The TikTok creative testing strategy was a game-changer. We finally cracked cold traffic.”
Ecommerce Brand Owner

Got Questions About Meta Ads?
We’ve Got Answers

Do you create the ad content?

Yes. We write all the ad copy and design static visuals for your campaigns. If you’d like to include UGC-style video content, we’re happy to guide the creative direction — but you’ll need to supply the video footage.

Do you manage both Facebook and Instagram ads?

Yes. We create and optimise campaigns for both platforms, tailoring creative, targeting and placements for each. Everything is managed within one unified Meta Ads strategy.

Can you help improve our landing pages or funnels?

Absolutely. We audit your landing pages and funnels as part of our campaign setup. We’ll suggest (and where needed, implement) improvements to ensure your traffic converts effectively.

What results can I expect?

Most clients see a drop in cost per lead and an increase in lead volume within the first 30 days. As we optimise and scale your campaigns, you can typically expect a 3–5x return on ad spend.

What kind of businesses do you work with?

We work with coaches, consultants, ecommerce brands, local service providers and other SMEs across the UK. If your business relies on generating leads or online sales, Meta ads can help you grow.

What ad budget do I need to get started?

We typically work with brands spending between £1,000 and £50,000 per month on Meta. The key is not how much you spend, but how smartly you spend it — and that’s where we come in.

How soon can I expect to see results?

We usually see measurable improvements within the first 30 days, including lower CPA and higher quality leads. Long-term gains come from ongoing optimisation and scaling.

Who will I be working with?

You’ll work directly with a senior Meta advertising expert with over 20 years of experience. No juniors. No handoffs. Just clear, expert guidance from day one.

What makes FoundUB4 different from a typical agency?

We focus solely on Meta Ads, work with senior-level talent only, and build full-funnel systems that generate real business results — not just vanity metrics.

Need help choosing the right plan or want to see if we’re a good fit?

👉 Book your free strategy call and we’ll talk through your goals.

Case Studies & Results

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lead growth for a wellness brand using Meta & TikTok

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revenue in under 30 days with Meta Advantage+

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increase in qualified leads for a local business with Reels & UGC

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CPA with a TikTok creative overhaul

Book Your Free Strategy Call With Our Paid Social Experts
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About FoundUB4

We are a UK-based team of performance marketing experts. Since 2010, we have helped brands grow with data-driven Meta ad strategies that deliver real results. With over £10 million in ad spend managed, we know how to build campaigns that convert and scale.
No fluff. No gimmicks. Just performance you can rely on.