Facebook & Instagram will allow me to run many little tests in our first few months together. I’ll be using Facebook / Instagram and its scarily detailed demographics searching to look for your target audience in a certain age range looking for the products or services you offer. Naturally, some won’t perform very well, but I’m looking for 2 or 3 that are ‘home runs’. From there, I’ll scale up the audience knowing you have the magic formula. There are many ways I will approach your Facebook Advertising campaign, but unless I am targeting the right audience then it will be a disaster.
Before we get started, I need to understand exactly who we’re trying to target, what they might be interested in and how they might respond to certain things. It’s unlikely you’ll know exact answers but it’s just to give me a starting point
You need to feel comfortable. It’s vital that you are happy with the language I’m using, the ad copy and the images I’m using. Sometimes odd combinations and weird, out of the box ideas are the most effective but I’ll never run anything against your wishes. Once approved…
I will get going as soon as possible, then add more campaigns over the coming days. The idea behind this is to get you used to the traffic, the sales volume and the level of enquiries. It’s no good us turning the traffic tap on max when you’re struggling to handle the first lot of enquiries or sales.
Planning and research to identify your most relevant audiences, tone of voice and preferred style of messaging
Messaging and tone of voice that is tailored to each audience and campaign type, to ensure we’re speaking to the people who matter in the best way possible
Creative designs to ensure your ads are tailored to your brand and will influence the desired action that you’re looking for
Ongoing optimisation and testing, ensuring the best performing ads and copy are reaching the right audiences. This includes using Google Analytics and Facebook analytics data for further audience insights
Tracking and reporting review to ensure I have all of the data required to provide a full breakdown of campaign performance
Reporting, which is entirely tailored to the data you find most valuable