How can Facebook help a small business?

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Facebook is a global phenomenon, with more than 1.3 billion users. For most of us it is a place to exchange photos and memories with friends, but for small businesses, it should also been seen as place which can help them to drive up sales.

Unfortunately, too many micro and newly established companies fail to see its potential, or do not understand how to utilise the site effectively. While their staff know how to use Facebook for their own purposes, they have haven’t got the first clue about increasing brand awareness and user engagement.

How can Facebook help a small business?

When used correctly, a Facebook fan page can draw in clients from around the globe and lead to website hits that actually convert. The key to changing a page that just ticks along into one that grows rapidly and enhances your reputation is quality content.

In the online world, content is king. Whether you run a small driving school or a medium-sized factory, you should be using social media platforms as a way of seeking out potential customers and actively engaging with them. To do this you need content that sparks their interests and, dare we say, speaks to their hearts.

It doesn’t even need to be content that relates to your own operations. Of course, interesting blogs, photos and videos about what your business is up to is the best way to go, but there are many advantages to taping into the zeitgeist and putting things on Facebook that will appeal to a wider audience than those that have an immediate interest in your products or services.

Facebook is very much a site for sharing. If you can brighten someone’s day with an enlightening blog or photo then they are likely to pass it onto their friends, who in turn will share it with their friends and so on. While all this happening, more people are being drawn to your page, increasing your likes and traffic.

Even if these people are not incentivised enough to buy from you initially, their liking of your page means they will be able to see future posts, which is great if you are planning on ramping up your online marketing strategies in the future.

One thing that many small companies fail to do when they start a social media marketing plan is understand how their fans use the site. Knowing when to post is incredibly important. Facebook traffic is influenced by a number of factors and engagement differs depending on the time of the day.

Knowing what to post and at what time can be the difference between getting traffic that leads to sales or not and that’s why you should consider using a Facebook marketing consultant like Barrie at FoundUB4.

With more than 18 years experience in helping small businesses, Barrie can help you build an engaging profile that generates high quality traffic from Facebook without you having to spend a small fortune.

I am the founder of a freelance social media consultancy company (FoundUB4) in the UK that offers companies a bespoke social media management service that delivers the results needed to succeed.

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