FoundUB4Google Ads built around intent, not just impressions.
Done-for-you Google Ads management for UK businesses: Search and Performance Max campaigns structured around real buying intent, led personally by founder Barrie Le Gall.
FoundUB4 builds and manages Google Search and Performance Max campaigns focused on capturing existing buying intent, the people already searching for what you sell, rather than chasing broad reach or impression volume.
Search intent gets diluted by broad match and bad structure.
Google Ads accounts often waste budget on broad match keywords with no negative keyword list, ad groups that mix unrelated search terms together, and Performance Max campaigns left to run with minimal asset input or exclusions, meaning Google fills the gaps with its own guesses.
We build accounts around tight keyword-to-ad relevance, proper negative keyword management, and Performance Max campaigns fed with real creative assets and audience signals instead of left on autopilot.
The problems we're usually brought in to solve
Not a feature list. These are the specific things that tend to be going wrong before someone calls us.
“We're getting clicks but they're not turning into customers”
We rebuild keyword and match-type strategy around genuine commercial intent, not just search volume.
“Our budget seems to disappear on irrelevant searches”
A proper negative keyword list stops spend leaking to searches that were never going to convert.
“We're not sure our conversions are even being tracked correctly”
We audit Google Tag, GA4 and offline conversion imports so decisions are made on real data, not guesswork.
“We turned on Performance Max and just left it running”
We feed Performance Max real creative assets and audience signals instead of leaving it on Google's defaults.
“The click looks fine but people bounce straight off the landing page”
We review landing page relevance as part of the audit and flag anything costing you conversions after the click.
Is this the right fit for your business?
Nobody wins if we take you on and it isn't a fit. Here's who we usually get the best results for.
- Businesses in categories where customers actively search before buying
- B2B and service businesses running lead generation campaigns
- E-commerce brands wanting to complement paid social with high-intent search traffic
- Monthly ad budgets of roughly £1.5K and up
How a Google Ads engagement runs
Audit & tracking fix
Conversion tracking is checked and corrected first. A huge share of 'Google Ads doesn't work' complaints are really tracking gaps.
Account restructure
Keywords, ad groups and match types are rebuilt around genuine buying intent.
Asset & audience input
Performance Max and Search campaigns are fed real creative assets and audience signals instead of running on Google's defaults.
Testing & refinement
Search term reports are reviewed regularly to add negatives and expand what's converting.
Ongoing reporting
Clear, plain-English updates on cost per result and where budget is actually going.
What it costs to do this properly
Google Ads budgets depend heavily on your industry's cost per click. As a general guide, £1.5K to £3K/month suits lower-competition, local or niche categories; £3K to £10K+/month is typical for competitive national categories or e-commerce with a wider product range.
No guessing on the call
We'll give you a straight answer about whether your budget is enough to test properly, even if that means telling you to wait, or start somewhere else first.
Book a free discovery callWhat clients say on Trustpilot
Real reviews from real clients, pulled straight from Trustpilot.
Been with Barrie for a month now and already he has filled my diary, can't believe how quick it happened. No pressure from him to buy the service either. Thanks for what you have done so far and looking forward to many years.
Barrie has been managing our social ads for years! Wouldn't go anywhere else as he smashes it month on month!
The service I received was first class. Barrie took the time to go through everything for me in language that I understood. He diagnosed the problem and fixed it within an hour. I could not recommend Barrie and FoundUB4 highly enough.
Contacted FoundUB4 after experiencing numerous issues with my business social media accounts. The level of service was fantastic, from the ongoing support and quick communication throughout to a resolution of the problem. Highly recommend!
Very professional, knows what he is doing. He was always happy to explain the process and help along the way to turn the campaign into a success.
Barrie was extremely helpful guiding us through the process, explaining each step clearly and supporting us at every stage, often going the extra mile to find solutions. If you're looking for Facebook help, look no further.
Barrie is highly personable, really helpful and very knowledgeable in his field. He listens to the brand challenges, proposes solutions and then fulfils the activity. If there's a problem he addresses it straight away.
We have been working with Barrie for over a year now, and I can honestly say it's been the best business decision I've made.
Been with Barrie for a month now and already he has filled my diary, can't believe how quick it happened. No pressure from him to buy the service either. Thanks for what you have done so far and looking forward to many years.
Barrie has been managing our social ads for years! Wouldn't go anywhere else as he smashes it month on month!
The service I received was first class. Barrie took the time to go through everything for me in language that I understood. He diagnosed the problem and fixed it within an hour. I could not recommend Barrie and FoundUB4 highly enough.
Contacted FoundUB4 after experiencing numerous issues with my business social media accounts. The level of service was fantastic, from the ongoing support and quick communication throughout to a resolution of the problem. Highly recommend!
Very professional, knows what he is doing. He was always happy to explain the process and help along the way to turn the campaign into a success.
Barrie was extremely helpful guiding us through the process, explaining each step clearly and supporting us at every stage, often going the extra mile to find solutions. If you're looking for Facebook help, look no further.
Barrie is highly personable, really helpful and very knowledgeable in his field. He listens to the brand challenges, proposes solutions and then fulfils the activity. If there's a problem he addresses it straight away.
We have been working with Barrie for over a year now, and I can honestly say it's been the best business decision I've made.
Google Ads questions, answered
Do you manage Performance Max campaigns or just Search?
Both. Performance Max works well for e-commerce and broader reach, but it needs real asset and audience input to perform. Left on autopilot, it often wastes budget. We manage it actively rather than set and forget.
We've tried Google Ads before with a low-cost provider and it didn't work. What's different?
Almost always, the issue is account structure, broad match keywords with no negative list, or broken conversion tracking. We fix these foundations first, then optimise from there.
Do you also handle the landing page the ads point to?
We review it as part of the audit and flag anything that's costing you conversions. Full landing page builds are covered under Booking Funnels if you need the page itself rebuilt.
Ready to talk google ads?
30 minutes, no slide deck, no obligation. Just an honest look at whether this is the right move for your business.
Book your free discovery call