I guarantee 30% more conversions from your Google Ads in 90 days.
Search and Performance Max campaigns built around what your business actually sells, not keywords that sound relevant but aren't. AI flags wasted spend as it happens; I decide what to do about it.
Search spend that pays for itself, not just clicks.
Structure, tracking, and spend reviewed
A full audit of campaign structure, conversion tracking, and where past spend went, before anything gets restructured.
Built around real buying intent
Campaigns built around searches that actually convert, not ones that sound relevant but aren't. AI flags wasted search terms as they appear.
Set up to work with you, not against you
Asset groups, audience signals, and feed data structured so Performance Max spends against your best-converting products and searches.
Cost per lead and ROAS, reported straight
Bid strategy tuned to what you're actually trying to achieve, with plain-English reporting on cost per lead and ROAS every cycle.
Built for businesses already running Google Ads.
Shopping and Search spend that's scaled
Search and Shopping spend that's grown past the point where gut-feel bidding works. I find where budget is leaking and fix the account structure behind it.
Turning searches into booked calls
Businesses with real ad budget and a sales team that needs leads. I tighten the path from search to booked call: tracking, targeting, and follow-up.
Three ways to work together. Start with the diagnostic.
The Diagnostic
A free audit of your Google Ads account and tracking setup. I show you where spend is wasted, what's mis-tracked, and what's underpriced, with a prioritized list of what to fix first.
Managed Execution
I run the fixes from the diagnostic: campaign restructuring, keyword and bid work, budget reallocation, and ongoing optimization on your Google Ads account.
Embedded Advisor
For businesses with an in-house marketing team. I act as the second opinion your team checks its thinking against on Google Ads specifically.
30% more conversions from Google Ads in 90 days, or I keep working until you get there.
What you get
Starting from your Diagnostic, I manage and optimize your Google Ads account for 90 days. If your conversions haven't grown by 30% against your baseline by day 90, I keep working on your account at no extra cost until they have.
What it requires
- You're already running Google Ads, and they're running profitably. This isn't for brand-new accounts starting from zero: I need an existing baseline to beat.
- You give me creative and campaign control. I'll check ad copy and claims with you for accuracy, but the strategy, targeting, and bid decisions are mine to make.
- Your business isn't selling anything shady, illegal, or involved in multi-level marketing.
Baseline is set from your last 90 days of Google Ads performance before we start. Eligibility is confirmed during the Diagnostic.
From a recent Google Ads diagnostic.
Numbers from a recent cross-channel audit and the fixes I made in the weeks after.
Google Ads questions, answered plainly.
Do you manage Search and Performance Max, or just one?
Both, and I decide the mix based on what your account and your budget can actually support, rather than defaulting to whichever is easiest to set up.
What if my Google Ads account has never run ads before?
The Diagnostic and the 30% guarantee are built for accounts already running profitably, since I need an existing baseline to beat. If you're starting from zero, that's a different conversation, and one worth having on the free call.
How is AI actually used on a Google Ads account?
AI flags wasted search terms and bid problems as they happen, not weeks later in a report, and helps surface patterns across your Performance Max asset groups. I still decide what's worth acting on.
How do I get started?
Book a diagnostic through the contact form on this page, or email me directly. The call and the initial diagnostic are free.
Let's find out what your Google Ads spend is actually doing.
Book a free diagnostic and get a prioritized list of what to fix first, before you commit to anything ongoing.
Email Barrie directly →