Facebook has grown from strength to strength in the last five years, and a huge number of the world’s computer users now have an account on the social network. If you take a look at Facebook’s fan pages and groups, you’ll quickly realise that the majority of brands (and certainly those that are most successful), have a place on the network. They engage with their audiences on a consistent basis, connecting with existing and potential customers on a deeper, more personal level.
It is often said that it is not social media that sells products, but trust. Facebook couldn’t better support this theory. By interacting regularly, a level of trust is created that eventually develops into brand loyalty. If a customer is loyal, their average order will be higher and the life expectancy of them as a customer will be longer. Facebook Marketing Consultants are experienced in developing this trust and loyalty which can (eventually) result in leads and generate sales.
Hire a Facebook Marketing Consultant
Don’t make the mistake of thinking that because you know your way around Facebook that you’re best placed to handle your own Facebook Marketing campaign. One of the biggest mistakes businesses make when using Facebook to market their product or service is failing to dedicate enough time to the cause. Jumping online to post your current sales deals isn’t going to generate business. The only way you can really use Facebook to your advantage is to invest in the services of a Facebook
Facebook Marketing is a patience game and unless you have the time and inclination to really listen to your audience – to find out about their needs on a personal level, you’re unlikely to see a steady increase in revenue. Instead, hire a Facebook Marketing Consultant who is able to seek out your target audience, engage them in conversation in order to create that level of trust, and eventually generate traffic to your business’ website.
The Role of a Facebook Marketing Consultant
One of the key tasks of a Facebook Marketing Consultant is to rigorously research your target market, providing you with valuable feedback in the form of detailed reports. Whether you need help with the initial setup of your business’ Facebook page, help with social and blogging integration, daily fan engagement or Facebook advertising optimisation, an experienced Facebook Marketing Consultant is best placed to handle your campaign. Consultants will not only set up your Facebook fan page but will nurture it over time, driving “likes” and engaging with customers in order to promote your business and increase traffic to your website.