What are the benefits of Facebook advertising and how much does it cost?
The most important aspect of any business is that of gaining and then keeping customers, both locally and nationally. More small businesses are now turning their attention to Facebook to promote their products and services.
Below we explore four ways in which Facebook can help you promote your business, including the many benefits of Facebook advertising and how much it costs.
A business page
Every home business should create a business page on Facebook. This should be the first point of social media contact for your current and prospective customers. What is very important is that your business page truly reflects your services and brand, and that all contact and business related information is factually correct.
Always include a phone number and email address. Your business profile image and cover photo should be professional and ideally incorporate your brand logo.
Embrace Facebook advertising
The wonderful news about Facebook advertising is that this is a targeted advertising method. Facebook will place your home business advert into your users’ news feed. When a user clicks on your advert, they will be taken to your website.
Over time, statistics will be generated about those ‘clicking’ on your advert, which will then help to target your advert even further.
How much does Facebook advertising cost?
The good news about Facebook advertising is that there is no set price, as you set your own budget. You can set up a daily limit or a lifetime limit, so that you are always in control of what you are spending. You can edit the amount at any time during your ad campaign.
The minimum amount that you can set daily is £1 to £5.
Create interesting content
A business page and Facebook adverts are not enough alone to gain interest in your home business. In order to gain followers and traffic to your website, you need to create interesting content. Good ideas include interactive videos, lots of images and promotional offers.
Your business page needs to look informative, inviting and be of interest for people to want to stay on the page and visit your website.
Managing and maintaining Facebook advertising can take up many hours of your working day. FoundUB4 can manage all aspects of your Facebook page, as well as setting up, monitoring and controlling Facebook adverts.
To find out more about this service please contact me via the website or give us a call today.
Based in Northampton, and founded by social media expert Barrie Le Gall, FoundUB4 provides affordable social media marketing solutions that get real results for businesses, from Facebook & Instagram marketing to campaigns spread out around the entire web.
Your dedicated social media consultant at FoundUB4 (Barrie) can also assist in the crucial area of search engine optimisation (SEO), to ensure your company and its products or services features high in the results of users' searches, better positioning you to achieve higher levels of sales, and profitability.