Barrie Le Gall, Digital Marketing Consultant
Great results don’t just happen, they happen because you make them happen!
The marketing landscape for spas and salons is hyper-competitive. Creating a robust and engaging digital marketing strategy is vital to engage with your existing clients, as well as attract new ones. Customers can be fickle, so you need to constantly engage and attract new and existing customers to your business.
Rather than simply doing marketing for marketing’s sake, you need a strategy that is going to deliver your wider business goals and objectives.
That’s where FoundUB4 comes in. I can strategise, plan, and implement your digital marketing strategy across multiple channels. I have a strong track record of working with businesses in a number of sectors over the past 10 years, including the spas and salons industry, so I know how to get results.
As your social media expert, the other part of my job is to ensure that social media activity generates sales/leads. You know, the ones where people want to buy stuff from your business!
Make your content easily accessible to search engines. I'm ready to implement solutions to boost your rankings and improve your performance from organic search results.
I manage your Facebook and/or Instagram PPC budget on a daily basis and react to the data with a focus on ROI. There's no point having a campaign that doesn't work!
I work solely with each client and don’t outsource work to third parties. You’ll receive a dedicated and devoted service to help you deliver solutions for your company.
I will create and curate content for posting to Instagram, making sure that you stay in front of your fans and followers and grow your awareness.
Your content marketing strategy will tell your audience how awesome you are, and tell them how they can be part of that awesomeness. its that simple.
Social media and the beauty industry were made for each other. You know what they say, a picture is worth a thousand words. Between the main social media platform, your ideal customer base lives on social media.
Good social media doesn’t just happen (but should look like it does). By planning a strong social media calendar, you can increase awareness of your brand, leverage the social media audience of your product brands and attract new potential customers.
Through a clever combination of organic social media and targeted advertising, together, we can implement a stellar social media strategy that builds brand loyalty with existing customers, amplifies your reach and attracts new customers to your salon.
Every day, around 200 million users log in to Instagram each day and 500 million accounts access Instagram Stories. 70% of users have bought something that they have seen in their Instagram feed. Your spa or salon needs to be in on this trend.
Targeted advertising is the perfect way to boost brand visibility and increase engagements. There are many ad layouts to choose from, including:
Image – Video – Carousel Slideshow – Collection – Instagram stories ad – Instant experience
Each of these formats can be used in a different way to achieve your campaign goals.
Your online reputation can make or break your business. It is vital that your track and protect your reputation online. Research has shown that people will look at 10 reviews online before deciding to trust a business. A negative review could cost you dearly.
Reviews can be found on many different platforms such as Facebook, Google, Trustpilot, TripAdvisor etc.
Brand management is about tracking your business across a number of platforms, including online mentions. If there are some negative reviews appearing, we can show you the best way to address them in order to mitigate any damage, or even turn detractors into fans.