Social Media Marketing and Optimization

Social Media Consultant

As a qualified social media consultant with over 10 years experience, I have used my knowledge and expertise to generate a successful social media campaign and white label service for agencies

Small Businesses & SMEs

I work with small businesses and medium sized companies who want to get more from marketing without having to spend a small fortune. If this sounds like you, then I would love to have a chat with you.

Affordable Retainers

On today’s internet, standing out from the social media crowd has never been more important. I can help you to achieve the above results – FAST! Call Barrie at FoundUB4 on 07590 329204
  • Are you on social media?
  • Not getting the results you need?

If there’s no engagement happening with your content then you may need to review what’s working and what isn’t. Building a successful social media strategy takes time and commitment, especially to stand out from the crowd and get your Facebook and Instagram posts heard above the competition.

That’s where FoundUB4 social media consultancy can help. I can market your content and enable you to connect with your target audience in an accurate and timely way.

Barrie (FoundUB4) is a freelance social media consultant in Northampton, I work with a wide range of clients to make their voices heard online through SEO and social media.

Social Media Marketing 1

Benefits for your business

Facebook Marketing

I will create a Facebook advertising strategy for your business that will deliver more engagement, more leads and more sales.Read More »

Facebook Advertising

I can use Facebook advanced targeting features to place ads right in front of the people who matter most, your customers. Driving Leads & Sales.Read More »

Instagram Advertising

My Instagram management service can save your business precious time with the daily management of your account.Read More »

Video Marketing

I use YouTube to promote your videos to people who are interested in topics related to your business to drive traffic to your website.Get In Touch »

Work process

Growing a following and fan base will help increase the reach for social media activities. It will increase the potential for virality to occur on popular posts, thus exponentially increases the audience for my messages.”

A high quality, targeted fan base will be open to engage with you, but finding the right types of posts and carefully planning an appropriate mix of promotional versus informative posts will critical to increasing engagement

Sometimes fans aren’t ready to buy just yet, but moving them along in your sales funnel is your goal. Encouraging fans to register for a blog, free download, or event can grow your leads and increase your options for contacting them later

I will create and curate content for posting to your social media profiles, making sure that you stay in front of your fans and followers.

I will determine the types (categories) of posts such as company promotional, educational, informative, and humour, as well as the schedule and frequency of posts for each social network I manage on your behalf.

Posts are easily created and can be posted immediately or scheduled for a future day/time, across multiple social profiles.

Social monitoring of your social accounts is a critical activity because fans require fast response to questions, comments, and complaints.

Using social media monitoring tools, I will monitor the agreed social profiles for engagement and respond appropriately.

If approvals are required for responses, it may be appropriate for me to acknowledge a fan and then respond later. Engagement activities could include Message Inbox, Comment, Retweet, Follow, Like and other social actions. These are accomplished quickly and efficiently by myself.

It’s important that I be able to measure the results of my efforts, and whether you’d like insight into the level of detail I regularly review or prefer weekly/monthly summaries, you can be confident that I strive for results, not just activities.

Daily and Weekly Analytics
I regularly review my dashboards for monitoring metrics such as fan base growth, demographics, post reach, and engagement (retweets, likes, comments etc.). If I notice anything unusual, I collaborate with you to find solutions, and make adjustments accordingly.

Report creation
I will create a summary report for you about my activities and results for the period. Content of the report can be customized depending upon the objectives and any specific campaigns or focus for the time period.

Planning & research

Planning and research to identify your most relevant audiences, tone of voice and preferred style of messaging

Tone of Voice

Messaging and tone of voice that is tailored to each audience and campaign type, to ensure I’m speaking to the people who matter in the best way possible

Optimisation & Testing

Ongoing optimisation and testing, ensuring the best performing ads and copy are reaching the right audiences. This includes using Google Analytics and Facebook analytics data for further audience insights

Creative Design

Creative designs to ensure your ads are tailored to your brand and will influence the desired action that you’re looking for

Full Detailed Reporting

Reporting, which is entirely tailored to the data you find most valuable
Social Media Strategy

Growing a following and fan base will help increase the reach for social media activities. It will increase the potential for virality to occur on popular posts, thus exponentially increases the audience for my messages.”

A high quality, targeted fan base will be open to engage with you, but finding the right types of posts and carefully planning an appropriate mix of promotional versus informative posts will critical to increasing engagement

Sometimes fans aren’t ready to buy just yet, but moving them along in your sales funnel is your goal. Encouraging fans to register for a blog, free download, or event can grow your leads and increase your options for contacting them later

Daily Management

I will create and curate content for posting to your social media profiles, making sure that you stay in front of your fans and followers.

I will determine the types (categories) of posts such as company promotional, educational, informative, and humour, as well as the schedule and frequency of posts for each social network I manage on your behalf.

Posts are easily created and can be posted immediately or scheduled for a future day/time, across multiple social profiles.

Monitoring & Engagement

Social monitoring of your social accounts is a critical activity because fans require fast response to questions, comments, and complaints.

Using social media monitoring tools, I will monitor the agreed social profiles for engagement and respond appropriately.

If approvals are required for responses, it may be appropriate for me to acknowledge a fan and then respond later. Engagement activities could include Message Inbox, Comment, Retweet, Follow, Like and other social actions. These are accomplished quickly and efficiently by myself.

Analytics & Reporting

It’s important that I be able to measure the results of my efforts, and whether you’d like insight into the level of detail I regularly review or prefer weekly/monthly summaries, you can be confident that I strive for results, not just activities.

Daily and Weekly Analytics
I regularly review my dashboards for monitoring metrics such as fan base growth, demographics, post reach, and engagement (retweets, likes, comments etc.). If I notice anything unusual, I collaborate with you to find solutions, and make adjustments accordingly.

Report creation
I will create a summary report for you about my activities and results for the period. Content of the report can be customized depending upon the objectives and any specific campaigns or focus for the time period.

How I Achieve Results

Planning & research

Planning and research to identify your most relevant audiences, tone of voice and preferred style of messaging

Tone of Voice

Messaging and tone of voice that is tailored to each audience and campaign type, to ensure I’m speaking to the people who matter in the best way possible

Optimisation & Testing

Ongoing optimisation and testing, ensuring the best performing ads and copy are reaching the right audiences. This includes using Google Analytics and Facebook analytics data for further audience insights

Creative Design

Creative designs to ensure your ads are tailored to your brand and will influence the desired action that you’re looking for

Full Detailed Reporting

Reporting, which is entirely tailored to the data you find most valuable

Testimonials

Companies I've Worked With

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SEOLocal SEOSE MarketingPPC AdvertisingSocial Media Marketing
Website DevelopmentContent MarketingConversion RateInstagram AdvertisingReputation Management