To gain customers, SEO is much less costly than ads. Effective SEO is, in reality, the most successful form of internet marketing. The only costs that are associated with SEO are those involved in hiring a freelance SEO consultant such as myself.
I’ve not idea what they are doing for this. Either they are paying their staff peanuts or they aren’t spending much time on your campaign.
I don’t have a one-size fits all approach either, I look at factors such as your industry competitiveness and how your company is currently performing.
I will then make a no-obligation pitch for you to work with me based on what I would like to do for a strategy and what it will cost to implement, and manage it on an on-going basis.