Social media provides the opportunity to build brand awareness, transmit messages to key audiences, and drive website traffic at very low cost, therefore offering big returns through more traffic which in turn promote sales and revenue.
As I manage social media activity and experiment with different strategies and promotions, I’ll be able to see which tactics work.
For example, what types of posts are generating the most engagement? Or which post is generating the most amount of traffic to your website and converting into customers.
Analytics and metrics are core to developing an understanding of which activities are driving your business forward best.
I will determine the types (categories) of posts such as company promotional, educational, informative, and humour, as well as the schedule and frequency of posts for each social network that is listed in the prices section of this proposal.
Posts are easily created and can be posted immediately or scheduled for a future day/time, across multiple social profiles.
Social monitoring of the agreed profiles is a critical activity because fans require fast response to questions, comments, and complaints.
Using social media monitoring tools, I will monitor the agreed social profiles for engagement and respond appropriately. If approvals are required for responses, it may be appropriate for me to acknowledge a fan and then respond later.
Engagement activities could include Reply, Comment, Retweet, Follow, Like and other social actions. These are accomplished quickly and efficiently by myself.
I am excited to propose the management of social media campaigns which tie into your marketing activities and fit your goals.
An integrated social media campaign is more than just posting promotions for a sale, giveaway, or contest you wish to run.
After discussing your upcoming promotions or ideas for campaigns, I can quickly create and schedule social campaigns to augment your marketing promotions or to run standalone on your social networks.
I’ll agree on a goal (subject to budget) such as reach, or clicks on your posted links, then get going. I will take care of keeping the drumbeat going by scheduling a series of posts, and if there are entries to be collected and winners to be announced I’ll take care of that too.
I will also monitor and measure the campaign metrics as it progresses. A campaign can be run for as short as a day, or even six months. I’m uniquely able to provide summarised – campaign level analytics for the social activities in the campaign. Campaigns results can be compared to each other so the best offers, giveaways, or contests can be replicated.
It’s important that I be able to measure the results of my efforts, and whether you’d like insight into the level of detail I regularly review or prefer weekly/monthly summaries, you can be confident that I strive for results, not just activities.
a. Daily and Weekly Analytics
I regularly review my dashboards for monitoring metrics such as fan base growth, demographics, post reach, and engagement (retweets, likes, comments etc.). If I notice anything unusual, I collaborate with you to find solutions, and make adjustments accordingly.
b. Report creation
I will create a summary report for you about my activities and results for the period. Content of the report can be customised depending upon the objectives and any specific campaigns or focus for the time period.