The Benefits To Small Business Of Instagram Marketing

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Social media is now a part of people’s lives to the point that if you don’t have an active presence on at least one social media platform, your business is missing out. Much attention is focused on platforms such as Facebook and Twitter, but few ever mention Instagram.

Here’s why Instagram is ideal for small business marketing.


A picture says a thousand words

It’s an old phrase but it’s a true one. The essence of good marketing is concise communication, and there’s no more concise way to communicate with people at a glance than with a photo.

Instagram allows you to directly engage with your audience in a very straightforward way, that’s basically impossible to achieve with longer form marketing methods which are more reliant on text.

If you want to make a splash, make it on Instagram for the most immediate appeal.


Specific business accounts

Social media consultancyAnother great aspect of Instagram is the fact that it does something not many social media platforms do; it allows you to differentiate between your personal and your business account.

A business account has access to a wide range of intuitive features that will allow you to grow your brand and engage with your audience more easily, up to 200 million Instagram users visit business-specific profiles on a daily basis, that’s a lot of eyes on your brand keen to see what you offer.

The path less travelled

Everyone speaks about Facebook or Twitter when it comes to social media, and while those platforms do have a lot of users, the prevalence of business presences on them means that users can quickly get de-sensitised to marketing material.

Add to that the statistic that up to a third of Instagram users have used the platform to make a purchase online.

Whether that’s as a result of seeing a product advertised or following links and calls to action varies, but the results are the same.

These three reasons are just some of the many that make Instagram arguably the most appealing choice for any small business that wants to appeal to up 500 million daily Instagram users.

I am the founder of a freelance social media consultancy company (FoundUB4) in the UK that offers companies a bespoke social media management service that delivers the results needed to succeed.

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