Social Media

Get more from your social networks with experience social media management

Target – Advertise – Convert

Facebook & Instagram will allow me to run many little tests in our first few months together.

 

I’ll be using Facebook / Instagram and its scarily detailed demographics searching to look for your target audience in a certain age range looking for the products or services you offer.

 

There are many ways I will approach your Facebook Advertising campaign, but unless I am targeting the right audience then it will be a disaster.

Here is a rundown of how I can scale your marketing on Facebook / Instagram to optimise results:

 

  • Manage Ad Spending – I manage your budget with a focus on ROI.
  • Build Custom Audiences – I upload your customer lists so they can be targeted or excluded from your campaign.
  • Messenger Bots – Create a custom chat experience for your customers on Messenger.
  • Pixel Implementation – I verify the Facebook pixel is installed and tracking correctly.
  • Setup Remarketing – I help you re-reach the people who have visited your website.
  • Dynamic Product Ads – Show product ads to people who have viewed your product pages.
  • Lead Generation – I focus on conversions and getting them at the lowest cost possible.

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My Service…

Planning & research

Planning and research to identify your most relevant audiences, tone of voice and preferred style of messaging

Tracking & reporting

Tracking and reporting review to ensure I have all of the data required to provide a full breakdown of campaign performance

Creative design

Creative designs to ensure your posts are tailored to your brand and will influence the desired action that you’re looking for

Tone of voice

Messaging and tone of voice that is tailored to each audience and campaign type, to ensure I'm speaking to the people who matter in the best way possible

Optimisation & testing

Ongoing optimisation and testing, ensuring the best performing posts and copy are reaching the right audiences. This includes using Google Analytics and Facebook analytics data for further audience insights

Reporting

Reporting, which is entirely tailored to the data you find most valuable

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Social Ads Remarketing

The principles of remarketing with paid social are very similar to other ad platforms. It enables you to serve ads to users based on their previous interactions with your brand.

 

Paid social remarketing is very flexible and allows you to promote product-led ads to basket abandoners, offer discount vouchers to loyal customers or even share how-to videos to help your customers get the most from your products and promote brand advocacy.

 

My pricing is simple and transparent. I will assess your campaigns and provide a quote for the number of hours I will need on a monthly basis to achieve your goals. Budgets for ad spend (clicks or impressions) are separate and are payable in addition to my fees.

What I Provide

  • Target audience profiling
  • Channel research and testing
  • Audience building in each channel
  • Advert design & creation
  • Landing page creation

  • Analytics and sales funnel setup
  • Advert changes & optimisation
  • Retargeting
  • Cost per visitor reports
  • Cost per lead/sale reports

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