Grampian Social Media Marketing

Grow Social Following and Fan Base

Social media provides the opportunity to build brand awareness, transmit messages to key audiences, and drive website traffic at very low cost, therefore offering big returns through more traffic which in turn promote sales and revenue.
As I manage social media activity and experiment with different strategies and promotions, I’ll be able to see which tactics work.
For example, what types of Instagram posts are generating the most engagement?  Or which Facebook ‘Comment to Enter’ giveaway campaign has the most entries?
Analytics and metrics are core to developing an understanding of which activities are driving your business forward best.

From small Grampian businesses to global brands, My Grampian Social Media Management services will take your social marketing to the next level. Both organic and paid social media techniques are essential in delivering content to your target audience.

I use a variety of tools to deliver content across a mix of social networks, including Facebook, Instagram, Twitter, YouTube and LinkedIn. These tools allow me to deliver the right message to the right person at the right time.

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It’s About Getting It Right.

Grow following and fans

Growing a following and fan base will help increase the reach for social media activities. It will increase the potential for virality to occur on popular posts, thus exponentially increases the audience for my messages.

Increase engagement

A high quality, targeted fan base will be open to engage with you, but finding the right types of posts and carefully planning an appropriate mix of promotional versus informative posts will critical to increasing engagement.

Convert fans into leads

Sometimes fans aren’t ready to buy just yet, but moving them along in your sales funnel is your goal. Encouraging fans to register for a blog, free download, or event can grow your leads and increase your options for contacting them later.

Analytics & Reporting

It’s important that I be able to measure the results of my efforts, and whether you’d like insight into the level of detail I regularly review or prefer weekly/monthly summaries, you can be confident that I strive for results, not just activities.

Promos & Campaigns

After discussing your upcoming promotions or ideas for campaigns, I can quickly create and schedule social campaigns to augment your marketing promotions or to run standalone on your social networks.

Here is a rundown of how I can scale your marketing on Facebook / Instagram to optimise results:

  • Manage Ad Spending – I manage your budget with a focus on ROI.
  • Build Custom Audiences – I upload your customer lists so they can be targeted or excluded from your campaign.
  • Messenger Bots – Create a custom chat experience for your customers on Messenger.
  • Pixel Implementation – I verify the Facebook pixel is installed and tracking correctly.
  • Setup Remarketing – I help you re-reach the people who have visited your website.
  • Dynamic Product Ads – Show product ads to people who have viewed your product pages.
  • Lead Generation – I focus on conversions and getting them at the lowest cost possible.

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