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Social media has the potential to transform a business, organisation or even an individual. We have all seen the stories about how a campaign or story can go ‘viral,’ suddenly being shared and reaching many thousands, if not millions. Clearly, social media marketing has become a...

Forget Facebook and Twitter: Instagram is where all the cool kids hang out these days. Not only that, but it's also quickly becoming a favourite with online marketing gurus. With a user base which exceeds 700 million and higher engagement rates than just about any other...

Businesses are well aware that social media has incredible potential for connecting them with their customers, but unfortunately many of them lack the expertise and understanding necessary to implement an effective social media strategy. This is demonstrated by multiple pieces of recent research - a study...