Paid Social Campaigns That Fill Your Pipeline and Drive Revenue
(Without the Agency BS)

I'm Barrie. Since 2010, I've helped service businesses and DTC brands turn cold traffic into qualified leads and customers through Meta, TikTok, and Google Ads. No junior teams. No account manager runaround. Just strategic paid media management that actually moves your numbers.

Based in Northampton, UK • Working with clients across the UK and internationally

Tired of Agencies That Over-Promise and Under-Deliver?

You've been here before.

An agency promises they'll "scale your business" and "maximize ROAS." You sign a contract. Pay a setup fee. Wait through the "learning phase."

Then reality hits:

  • You're speaking to account managers, not the person doing the work. Every question gets filtered through someone who doesn't actually touch your campaigns.

  • Reports are full of vanity metrics. Reach, impressions, engagement. Everything except the number that matters: revenue.

  • Results plateau and excuses multiply. "The algorithm changed." "We need more creative." "Your offer might be the problem."

  • You're locked into a 6-month contract watching your budget disappear while performance stays flat.

Or maybe you've tried freelancers:

  • They're cheap, but you get what you pay for

  • Junior-level execution with no strategic oversight

  • Communication vanishes when results drop

  • No accountability, no systems, no follow-through

Here's what you actually need:

Someone who knows what they're doing, communicates clearly, takes ownership of results, and treats your ad spend like it's their own money.

That's what I do.

Strategic Paid Media Management Built Around Results That Matter

I don't run the same campaigns for everyone because no two businesses have the same problems. What I build depends on your offer, your funnel, your customer, and your goals. Here's how I help:

Meta Ads (Facebook & Instagram)

What it is:
Full-funnel campaign management focused on turning cold audiences into qualified enquiries and purchases.

What makes it different:

  • Campaigns structured by funnel stage (cold, warm, hot) so you're not treating everyone the same

  • Messaging and creative testing to identify winners fast

  • Budget scaling frameworks that protect profitability

  • Clear reporting that shows what's working without the jargon

Best for:
Service businesses that need booked calls, consultants building pipelines, DTC brands that want profitable sales

TikTok Ads

What it is:
Performance-driven TikTok campaigns built around scroll-stopping hooks and rapid creative testing.

What makes it different:

  • Creative direction based on what converts, not what's trending

  • Campaign architecture designed for fast testing and proven scaling

  • UGC workflow integration or collaboration with your in-house team

  • Weekly performance analysis in plain English

Best for:
Direct offers, digital products, founder brands, and businesses ready to test a younger demographic

Google Ads

What it is:
Search and Performance Max campaigns built to capture demand from people already looking for what you sell.

What makes it different:

  • Intent-based keyword research and proper campaign structure

  • Conversion tracking that measures real outcomes, not vanity actions

  • Landing page guidance so the ad promise matches what users see

  • Negative keyword frameworks and ongoing search term reviews

Best for:
Service businesses with clear search demand, local services, and e-commerce brands with proven products

Booking Funnels

What it is:
Complete booking systems that qualify leads, schedule appointments, and follow up automatically.

What makes it different:

  • Pre-qualification logic to filter out tire-kickers before they hit your calendar

  • Automated email and SMS sequences to reduce no-shows

  • GHL integration and calendar embedding with proper tracking

  • Conversion-optimized design that turns clicks into booked calls

Best for:
Coaches, consultants, professional services, health practitioners, and any business that sells through consultations

Growth Consulting

What it is:
Strategic guidance and hands-on support for teams that need direction, not just execution.

What makes it different:

  • Weekly analysis and performance audits with actionable changes

  • Funnel diagnosis to identify where leads are leaking

  • Offer and messaging refinement to attract better prospects

  • Direct access without agency layers or account manager handoffs

Best for:
Businesses with internal teams or freelancers who need senior oversight and strategic direction

What's Different About Working With Me

You Work Directly With Me

No handoffs. No junior teams. No account managers who've never run an ad in their life.

When you book a call, I answer. When campaigns launch, I build them.

When you have questions, I respond.

I've been doing this since 2010. I know what works, what doesn't, and how to fix what's broken.

You get that experience directly, not filtered through layers of people who are learning on your budget.

I Focus on Conversions, Not Vanity Metrics

Agencies love showing you reach, impressions, and engagement numbers because they look good in reports.

I care about one thing: did your ads generate qualified enquiries, booked calls, or sales?

That's what I optimize for. That's what I report on. That's what I'm accountable to deliver.

If you want someone to celebrate "brand awareness," I'm not your guy. If you want someone obsessed with making your numbers move, let's talk.

Strategic, Not Reactive

Most ad managers panic when performance dips. They change everything. Chase algorithm updates. Throw random tests at the wall.

I don't operate that way.

I build campaigns with testing plans, scaling frameworks, and contingency strategies. When performance shifts, I know why and I know what to adjust.

Your growth becomes predictable, not a rollercoaster.

Transparent Reporting

You get clear visibility into spend, results, and return. No confusing dashboards. No hiding behind jargon. No "trust me, it's working."

Just straight talk about what's performing, what I'm changing, and what you can expect next.

If something isn't working, I tell you. If I don't know something, I say so. If I think you're wasting money on a channel, I'll tell you to stop.

Honesty over sales pitch. Always.

Experience You Can Trust

Since 2010, I've built paid social systems across dozens of industries:

  • Service businesses (coaches, consultants, agencies, professional services)

  • DTC and e-commerce brands

  • Health and wellness providers

  • B2B lead generation

  • Local service businesses

I've worked with startups spending £1K/month and established brands spending £50K+/month. I've seen what works at every stage.

You're not hiring someone who learned Facebook ads in 2022. You're hiring someone who's been in the trenches for over a decade.

My Process: From Strategy to Scaling

Step 1: Discovery Call (Free)

I review your current setup, goals, and biggest bottlenecks. I'll tell you honestly if I'm the right fit, what I'd focus on first, and whether paid social is even your best growth channel right now.

No sales pitch. Just a straight conversation about your business and what you need.

Step 2: Strategy & Setup

If we're a fit, I start with a full audit:

Current campaigns (if any) to identify what's working and what's broken

Funnel analysis to find where leads are dropping off

Tracking setup to ensure I'm measuring real conversions

Audience and messaging strategy based on your offer and customer

I build a clear performance roadmap so you know exactly what I'm focusing on and why.

Step 3: Launch & Test

I launch campaigns with a structured testing plan:

Multiple angles, audiences, and creatives

Clear success criteria so I know what "winning" looks like

Controlled budget allocation during testing phase

Daily monitoring to catch issues fast

Testing isn't random. It's strategic. I know what to test, how to test it, and when to kill what's not working.

Step 4: Optimise & Scale

Once I identify winners, I double down:

Budget scales strategically (not recklessly)

Winning creatives get more spend

Losing angles get cut

New tests introduced to prevent stagnation

Scaling isn't just "increase budget and hope." It's methodical, data-driven, and designed to maintain (or improve) your cost per result.

Step 5: Ongoing Refinement

Paid social isn't "set and forget." I continuously:

Monitor performance and make optimisations

Test new approaches to prevent ad fatigue

Provide clear updates on what's working and what's next

Adjust strategy based on market changes or business priorities

You're never left wondering what's happening. You always know where your money is going and what it's generating.

Who I Work With

Service Businesses That Sell Through Consultations

Coaches, consultants, agencies, professional services, health practitioners: if you book calls to close deals, I help you fill your calendar with qualified prospects who actually show up.

DTC & E-commerce Brands

Product businesses that want profitable customer acquisition, not just traffic.

I build campaigns that turn cold audiences into buyers while maintaining healthy margins.

Founders Tired of Being Burned

Entrepreneurs who've worked with agencies that over-promised and under-delivered.

Or freelancers who disappeared when things got hard.

You want someone accountable who treats your business like it matters.

Teams That Need Senior Oversight

Businesses with internal ad buyers or freelancers who need strategic direction, performance audits, and accountability.

You don't need someone to do everything.

You need someone who knows what your team should be doing.

STILL NOT SURE?

Common Questions Before We Work Together

"How is this different from hiring an agency?"

Agencies sell you on their brand, then hand your account to a junior team member or account manager. You never speak to the person actually touching your campaigns.

With me, you work directly with the person doing the work. I'm in your ad account. I'm building your campaigns. I'm the one you email when something breaks. No layers. No handoffs.

"What if I've tried paid ads before and they didn't work?"

Most failed ad campaigns aren't strategy problems. They're execution problems:

Broken tracking so you're optimizing toward the wrong goal

Poor campaign structure mixing different audience intents

Weak creative or messaging that doesn't connect

Landing pages that don't match the ad promise

No testing plan so you never find what works

I fix these foundational issues first. Then I optimize. That's why businesses that "tried ads and failed" end up seeing results when we work together.

"I have a small budget. Will this still work?"

It depends. If you're spending under £1K/month total, paid social probably isn't your best channel yet. You need organic traction first.

If you're spending £1.5K-£3K/month, we can make it work with focused testing and clear priorities. You won't scale overnight, but you'll learn what converts and build a foundation for growth.

If you're spending £5K+/month, we have room to test properly and scale what works.

I'll tell you honestly in our discovery call if your budget makes sense or if you should wait.

"How quickly will I see results?"

Testing phase: 2-4 weeks to identify what works
Optimization phase: 4-8 weeks to refine and improve
Scaling phase: 8+ weeks to grow sustainably

Anyone who promises results in week one is lying. Paid social requires testing, iteration, and optimisation.

But you'll see progress fast. Within the first month, you'll know what's converting, what's not, and what the path to profitability looks like.

"What industries do you work with?"

I've worked across dozens of industries since 2010:

Service businesses (coaches, consultants, agencies, professional services), DTC brands, e-commerce, health and wellness, B2B lead generation, local services, and more.

If you sell something and have a clear offer, I can help. If your business model is confusing or your offer isn't proven yet, I'll tell you to fix that first.

"Do you guarantee results?"

No one can ethically guarantee specific results in paid advertising because too many variables are outside anyone's control (your offer, your sales process, market conditions, competition, etc.).

Here's what I do guarantee:

You work directly with me, not a junior team

I build campaigns using proven frameworks that have worked across hundreds of accounts

You get transparent reporting and clear communication

If something isn't working, I tell you and we adjust strategy

I treat your ad spend like it's my own money

If you want someone who guarantees "10X ROAS in 30 days," that's not me. If you want someone experienced, honest, and focused on sustainable growth, let's talk.

Ready to Build Campaigns That Actually Convert?

Book a free discovery call and I'll review your current setup, your goals, and the fastest path to profitable performance.

No sales pitch. No obligation. Just an honest conversation about whether I'm the right fit for your business and what I'd focus on first if we work together.

If paid ads aren't your priority right now, I'll tell you. If another channel makes more sense, I'll tell you that too.

Let's talk.

Barrie Le Gall is the founder of FoundUB4, a UK-based paid media and growth strategy consultancy. I help service businesses, coaches, consultants, and DTC brands grow with Meta ads (Facebook and Instagram), TikTok ads, booking funnels, and conversion-focused strategy. If you are looking for a hands-on ads manager or fractional growth partner, book a discovery call.

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