FOUNDUB4
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Turn Ad Spend Into Clients, Customers and Sales, Run Personally by One Person.

I’ve run paid ads since 2010, and I still do every account myself. Past clients have cut their cost per booking by 35% and grown revenue by 50%. AI does the daily watching; I make every decision.

Explore my optionsCall me: 07590 329 204

Or see results from live accounts

Barrie Le Gall, founder of FoundUB4

Businesses I’ve worked with

Who I work with.

Service businesses that need more actual customers, and brands that sell products online and need more sales. Different problems, different work.

Struggling to get actual customers? Stuck when you try to grow?

For clinics, coaches, consultants, trades and B2B firms. Enquiries that only wanted a price. Calls that never turn up. Leads that were never a fit. Cheap leads fill your inbox; good ones fill your diary. That’s usually the wrong audience, the wrong message, or a form that lets anyone through, and it’s fixable.

  • Build ads, audiences and forms around the customers you actually want
  • Filter out time-wasters before they reach you
  • Judge everything on bookings and customers, not clicks
Screenshot from a live ad account. Week on week, one account: website leads up 54.79% and 74.00%.
Week on week, one account: website leads up 54.79% and 74.00%.
Meta Ads for service businesses

Struggling to generate sales? Stuck when you try to scale?

For D2C and e-commerce brands. Clicks but no checkouts. Or sales that fall apart the moment you raise the budget: costs jump, ROAS drops, and you pull back to where you started. Either way, the product is rarely the problem. It’s what’s happening inside the ad account.

  • Fix tracking so Meta and Google can see every sale
  • Keep fresh creative coming so winning ads don’t burn out
  • Raise budget in steps while watching cost per purchase daily
Screenshot from a live ad account. Meta Ads, one D2C client account: 1,602 website purchases at a 22.25 purchase ROAS, worth £937.97K.
Meta Ads, one D2C client account: 1,602 website purchases at a 22.25 purchase ROAS, worth £937.97K.
How I’d run your Meta Ads

Same ad spend. More customers. More revenue.

That’s the point of the work. When the ads, the page and the budget all pull the same way, every pound you spend works harder, and the business grows from it.

See the live account screenshots

35%

Lower cost per booking

Average across past clients

2×

Lead volume

Past clients

50%

Revenue growth

Off traffic clients were already paying for

£1.39

Cost per enquiry

456 enquiries in one account

Figures are from past client accounts; single-account results are labelled as such. I don’t guarantee results. If your budget is under £1.5K a month plus ad spend, I’ll tell you upfront, because below that there isn’t enough to deliver what you’re paying for.

Most businesses don’t have one ads problem. They have four vendors who don’t talk to each other.

Google Ads sits with one agency. Meta sits with another, or with whoever last had time to touch it. The website was built two years ago and nobody’s tested it since. Nobody owns the whole picture, so nobody notices when the budget’s going to the wrong place.

I’ve seen this pattern across 100+ accounts. It’s rarely one big mistake. It’s a dozen small ones nobody caught, because nobody was looking at the whole thing.

Four separate reports don’t add up to one strategy.

Want to know what’s happening across your accounts? 30 minutes, no pitch deck. I’ll tell you plainly what I see.

Explore my optionsCall me: 07590 329 204

Everything under one roof, run by one person.

Four services that work together, rather than four things you buy separately. Pick one to start, or let all four pull in the same direction.

  • Meta Ads

    More of the right people finding you on Facebook and Instagram, with budget aimed at people who actually buy, not just people who click.

    Start here if your customers spend time on Instagram and Facebook, or your Meta spend isn’t turning into customers.

    Meta Ads

  • Google Ads

    When someone searches for what you do, you’re the one they find, and every click has a real chance of turning into an enquiry or a sale.

    Start here if people already search for what you sell.

    Google Ads

  • Landing pages

    Getting the click is only half the job. Your page gets tested and improved on purpose, so more of the people who land on it buy.

    Start here if your ads get clicks but not enough enquiries or sales.

    Landing pages

  • Growth strategy

    You always know where your budget should go next, and why, so every decision has a reason behind it.

    Start here if you run several channels and nobody owns the whole picture.

    Growth strategy

Why businesses come to me instead of an agency.

What you’re used toWhat you get with me
An account manager who passes messages alongMe, on every call and inside every account
A monthly report that finds problems weeks lateAI watches the account daily; I act on it the same week
Four vendors and four reports that don’t add upOne person accountable for every channel
Results promised in the pitchNo guarantees, and a straight answer on what’s realistic for you
Any budget accepted, whether it can work or notI’ll tell you upfront if £1.5K a month plus ad spend isn’t right for you yet

How it works.

  1. Step 1: We talk for 30 minutes.

    No pitch deck, no pressure. You tell me your targets; I tell you honestly whether I can hit them.

  2. Step 2: I audit what you have.

    Real numbers, inside a week: what’s working, what’s wasting spend, and why.

  3. Step 3: We agree what changes.

    Then I run it, personally, watched daily and reported weekly in plain English.

Explore my optionsCall me: 07590 329 204

In clients’ own words

Rated 4.6 “Excellent” on Trustpilot, 18 reviews
“Been with Barrie for a month now and already he has filled my diary, can’t believe how quick it happened. No pressure from him to buy the service either.”
Michael McGowan, Trustpilot review
“Barrie has been managing our social ads for years! Wouldn’t go anywhere else as he smashes it month on month!”
Simon Templeman, Trustpilot review
“I dealt with Barrie for an issue I had with my Google Ads account. He took the time to go through everything in language I understood, and fixed it within 1 hour.”
Gerard Lavin, Henry James Mortgages
“We have been working with Barrie for over a year now, and I can honestly say it’s been the best business decision I’ve made.”
Andy Coppin, Trustpilot review

Straight answers, before you ask

Most accounts show a clear first read within 2 to 4 weeks. Past clients have doubled their lead volume, cut their cost per booking by 35% and grown revenue by 50%. On the first call I’ll tell you plainly what’s realistic for yours, based on your numbers.

£1.5K a month for my work, plus your ad spend. Below that, paid media rarely has room to prove itself, and I’ll tell you honestly if that’s your situation.

Most accounts show a clear first read within 2 to 4 weeks. From there, improvements build month on month as the account learns what’s working.

30 minutes, no pitch deck. We talk through your business and your targets. I tell you honestly whether I think I can hit them, and you get a feel for whether I’m the right person for you. If I don’t think I can help, I’ll say so.

No. I’m based in Northampton, but the accounts I run are UK-wide, all managed remotely and reported on weekly.

No. I’m not in the AI business, I’m in the paid media business, and AI is how I do it better. It monitors accounts daily and flags drift before a monthly report would, but I still make every decision, personally.

Explore your options on a free 30-minute call.

A free 30-minute call with me, not a sales team. Schedule a time that suits you, or ask me to call you.

  1. 1Schedule a call for a time that suits you, or choose Call me and I’ll ring you.
  2. 2I look at your ads before we speak, so the call is about your business, not a sales script.
  3. 3On the call, we go through your options. I tell you honestly whether I can hit your targets. If I can’t, I’ll say so.

Prefer to talk now? Call 07590 329 204

Pick a time that suits you. You’ll get a confirmation straight away.

Two quick questions, then your details. I’ll call you during office hours.