FoundUB4Your ad budget shouldn't feel like a leap of faith.
Meta Ads, TikTok Ads, Google Ads, booking funnels and growth consultancy, led personally by our founder and delivered by a small, senior team. No bloated account layers, no junior handoffs, no guesswork.
30 minutes. No sales pitch. No obligation.
FoundUB4 is a small, senior-led paid media and growth agency for UK business owners running (or wanting to run) Meta, TikTok and Google ads. Our founder Barrie Le Gall leads strategy on every single account personally, backed by a lean, dedicated team, so you get proper agency resourcing without the junior handoffs or vanity-metric spin. We're also a registered Meta Business Partner.
Most ad budgets don't fail because the offer is bad.
They usually fail for the same handful of avoidable reasons: broken tracking, no real testing plan, generic targeting, or a landing page that doesn't finish what the ad started. Add a team too junior (or too stretched) to catch any of it, and the budget's gone before anyone notices.
Maybe you've tried running ads yourself, hired someone in house, used one of those "done for you" tools, worked with a budget agency, or paid an influencer to shout about you, and the return still isn't there. That's not a reflection on you. It's usually just an execution problem, and execution problems are fixable.
Here's what tends to change once it's fixed: you check your phone and see real leads, not vanity impressions. You actually know your cost per lead and your ROAS, instead of hoping the numbers are decent. You stop lying awake wondering if this month's spend is doing anything at all. And you always know exactly who's leading your account, because our founder is personally on every strategy call.
We're honestly not the right fit for everyone. If your monthly budget is under £1.5K, we'll say so on the call and point you somewhere more useful instead. No pressure, no hard close, just an honest look at whether this makes sense for your business.
Whatever's holding your growth back, there's a good chance it's on this list.
Pick the one that matches what's frustrating you most, or book a call and we'll help you figure out the right order for your budget.
Meta Ads
Tired of boosting posts and hoping for the best? We fix the structure behind your Facebook and Instagram ads so they actually convert.
Learn more → Paid SocialTikTok Ads
Worried TikTok ads will just look like ads? We build native, scroll-stopping creative your audience won't skip past.
Learn more → Paid SearchGoogle Ads
Getting clicks but not customers? We rebuild your Google Ads around real buying intent, not just impressions.
Learn more → ConversionBooking Funnels
Sick of unqualified leads clogging your calendar? We build funnels that filter for the right ones before they ever book a call.
Learn more → StrategyGrowth Consultancy
Not sure if it's your ads, your funnel, or your offer that's the real problem? We audit the whole picture and tell you honestly what to fix first.
Learn more →Not sure which one you need?
Most clients start with a discovery call, not a service page. We'll tell you what's actually worth doing first.
Book a callA five-step process, not a five-minute pitch.
Every engagement follows the same structure, whether your budget is £1.5K or £50K a month.
Discovery
A straight conversation about your business, budget, past ad performance and what "working" actually looks like for you. We'll tell you honestly if it's a fit.
Strategy & setup
Tracking audited or rebuilt, accounts structured properly, and a testing plan written before a single pound of ad spend goes live.
Creative & campaign testing
Multiple angles, hooks and audiences tested in parallel so decisions get made on data, not gut feel or guesswork.
Optimisation & scaling
Winning combinations get budget. Losers get cut fast. Landing pages and funnels get tightened alongside the ads.
Ongoing refinement
Transparent, plain-English reporting on what's working, what isn't, and what we're testing next, every single cycle.
A snapshot from live client accounts
Full breakdowns, screenshots and context for every number above are on the results page. No cherry-picked screenshots without context, ever.
What clients say on Trustpilot
Real reviews from real clients, pulled straight from Trustpilot.
Been with Barrie for a month now and already he has filled my diary, can't believe how quick it happened. No pressure from him to buy the service either. Thanks for what you have done so far and looking forward to many years.
Barrie has been managing our social ads for years! Wouldn't go anywhere else as he smashes it month on month!
The service I received was first class. Barrie took the time to go through everything for me in language that I understood. He diagnosed the problem and fixed it within an hour. I could not recommend Barrie and FoundUB4 highly enough.
Contacted FoundUB4 after experiencing numerous issues with my business social media accounts. The level of service was fantastic, from the ongoing support and quick communication throughout to a resolution of the problem. Highly recommend!
Very professional, knows what he is doing. He was always happy to explain the process and help along the way to turn the campaign into a success.
Barrie was extremely helpful guiding us through the process, explaining each step clearly and supporting us at every stage, often going the extra mile to find solutions. If you're looking for Facebook help, look no further.
Barrie is highly personable, really helpful and very knowledgeable in his field. He listens to the brand challenges, proposes solutions and then fulfils the activity. If there's a problem he addresses it straight away.
We have been working with Barrie for over a year now, and I can honestly say it's been the best business decision I've made.
Been with Barrie for a month now and already he has filled my diary, can't believe how quick it happened. No pressure from him to buy the service either. Thanks for what you have done so far and looking forward to many years.
Barrie has been managing our social ads for years! Wouldn't go anywhere else as he smashes it month on month!
The service I received was first class. Barrie took the time to go through everything for me in language that I understood. He diagnosed the problem and fixed it within an hour. I could not recommend Barrie and FoundUB4 highly enough.
Contacted FoundUB4 after experiencing numerous issues with my business social media accounts. The level of service was fantastic, from the ongoing support and quick communication throughout to a resolution of the problem. Highly recommend!
Very professional, knows what he is doing. He was always happy to explain the process and help along the way to turn the campaign into a success.
Barrie was extremely helpful guiding us through the process, explaining each step clearly and supporting us at every stage, often going the extra mile to find solutions. If you're looking for Facebook help, look no further.
Barrie is highly personable, really helpful and very knowledgeable in his field. He listens to the brand challenges, proposes solutions and then fulfils the activity. If there's a problem he addresses it straight away.
We have been working with Barrie for over a year now, and I can honestly say it's been the best business decision I've made.
If any of this sounds like you, you're in the right place.
- You're spending money on ads, but the leads either don't show up or don't convert once they do.
- You've tried a few different things already (an agency, a freelancer, maybe your own attempts) and none of it quite worked.
- You're worried about pouring more budget into something that still won't move the needle.
- You want someone senior actually paying attention to your account, not a junior learning on the job.
Probably not a fit if...
You want a "set and forget" service with zero involvement from you, your monthly budget is under £1K with no room to test, or you're chasing guaranteed results. Nobody honest in paid media promises those.
Read the full FAQ →Before you book a call
How is this different from a typical agency?
You get direct access to our founder, Barrie Le Gall, and senior-level oversight on every account. You won't be passed off to a rotating cast of junior account managers the moment the contract's signed. It's agency resourcing, minus the layers that usually slow things down.
I've tried paid ads before and they didn't work. Will this be different?
Usually, failed campaigns come down to a handful of fixable issues: broken tracking, weak account structure, generic messaging, a landing page that doesn't match the ad, or no real testing plan. We diagnose and fix these foundations before touching optimisation.
What budget do I need to make this work?
Under £1K a month, organic growth is usually a better starting point. £1.5K to £3K a month is where focused testing becomes viable. £5K or more a month allows for proper testing and scaling. We'll give you an honest assessment on the discovery call.
Let's find out if this is a fit.
30 minutes, no slide deck, no sales pitch. Just an honest look at your ads, your budget, and whether working together makes sense.
Book your free discovery call