Your Ad Spend Shouldn't Feel Like A Leap Of Faith.
FoundUB4 is a small, dedicated paid media and growth agency for UK business owners. We fix the tracking, the targeting and the page it all lands on, so you can actually see what's working.
We'll walk through your account on a free 30-minute call. No sales pitch, no obligation.
★★★★★ Rated on Trustpilot
- Conversion tracking was brokenFixed
- No real testing planFixed
- Targeting was genericFixed
- Landing page didn't match the adFixed
If any of this sounds like you, you're in the right place.
This is probably you if…
- You're spending on ads, but leads don't show up or don't convert once they do
- You've already tried an agency, a freelancer, or your own attempts, and none of it quite worked
- You're wary of spending more on something that still won't move the needle
- You want someone senior actually paying attention to your account, not a junior learning on the job
Probably not a fit if…
- You want a "set and forget" service with zero involvement from you
- You're not ready to commit to a proper testing period
- You're chasing guaranteed results. No honest paid media practitioner promises those
FoundUB4 is a small, dedicated paid media and growth agency for UK business owners running Meta Ads and Google Ads. We build the landing pages that turn clicks into leads, then keep testing until conversion rate stops being a guess. One consistent team, start to finish. No bloated account layers, no handoffs, no guesswork.
Most ad accounts don't fail because the offer is bad.
They usually fail for the same handful of avoidable reasons: broken tracking, no real testing plan, generic targeting, or a landing page that doesn't finish what the ad started. Add a team too stretched to catch any of it, and the spend is gone before anyone notices.
What usually goes wrong
- Broken or missing conversion tracking
- No real testing plan, just one ad and one audience
- Generic targeting instead of real buying intent
- A landing page that doesn't match the ad
- A team too junior or stretched to catch it
What changes once it's fixed
- Real leads in your inbox, not vanity impressions
- You know your cost per lead and your ROAS, instead of hoping
- One consistent team on your account, start to finish
- Plain-English reporting, every single cycle
- You stop wondering if this month's spend is doing anything
Every leak sits in one of four places.
Traffic that never gets clicked on. Clicks that land somewhere confusing. Visitors who almost convert and don't. We work through the whole path, top to bottom, not just the ads at the start of it.
META Ads
Boosting posts and hoping the algorithm sorts it out. Numbers that look fine until you check what they actually cost you.
Rebuild the account structure, fix the tracking, and test enough angles to know what's actually working before we scale it.
Google Ads
Getting clicks on searches that were never going to buy. Spend disappearing into keywords that sound relevant but aren't.
Campaigns built around real buying intent, not guesswork. You pay for the searches that actually convert.
Landing Pages
The ad does its job, then the page loses everyone. Slow to load, confusing to read, a form nobody wants to fill in.
Pages built to match the ad and finish what it started, so the traffic you're already paying for doesn't go to waste.
CRO
Same traffic, same spend, and conversions that quietly slip through somewhere you can't see.
Test the page, the offer and the flow until more of that traffic turns into leads or sales.
Not sure which one is actually broken? Most people don't know until someone looks. That's what the call is for.
Book a callYou've probably heard promises like these before.
Here's the actual difference between what most agencies say and what you get here.
Most people know within the first call if this is worth pursuing.
A five-step process, not a five-minute pitch.
Every engagement follows the same structure, whatever size the account.
Discovery
A straight conversation about your business, past ad performance, and what "working" actually looks like for you. We'll tell you honestly if it's a fit.
Strategy & setup
Tracking audited or rebuilt, accounts structured properly, and a testing plan written before a single pound of ad spend goes live.
Creative & campaign testing
Multiple angles, hooks and audiences tested in parallel so decisions get made on data, not gut feel.
Optimisation & scaling
Winning combinations get more spend. Underperformers get cut fast. Landing pages get tightened alongside the ads.
Ongoing refinement
Transparent, plain-English reporting on what's working, what isn't, and what we're testing next, every single cycle.
No guesswork. No cherry-picked screenshots. No handoffs to a junior you've never met.
Just numbers pulled from live accounts, reported straight, every cycle.
| Account | Objective | Results | Cost / result | ROAS |
|---|---|---|---|---|
| Client A | Purchases | — | — | 28.66× |
| Client B | Leads | 456 | £1.39 | — |
| Client C | Clicks | — | £0.06 | — |
Illustrative dashboard view, built from the real, live-account figures above. Client names are always redacted for confidentiality. Full screenshots available on request.
Full breakdowns and context for every number above are available on request. No cherry-picked screenshots without context, ever.
People who were in your position, before this.
Real, verified reviews, summarised here. Full versions are on Trustpilot.
Filled his diary within a month of starting, with no pressure to buy anything further.
Years of managing their social ads, with steady month-on-month results throughout.
Explained everything in plain language, then diagnosed and fixed the issue within the hour.
Fast, responsive support that resolved ongoing social media account issues quickly.
Working together for over a year now, and calls it the best business decision made.
15 years of scar tissue, still on every account personally.
FoundUB4 is led by founder Barrie Le Gall, who set up the agency in 2010 after working with global agencies, and has personally overseen more than 100 client accounts since. The agency stays small on purpose. Once a founder stops being across every account personally, that's usually when service starts slipping, and that's the exact problem clients come to us to escape.
- Founded FoundUB4 in 2010, after working with global agencies
- 100+ client accounts personally overseen across service, e-commerce, coaching and B2B
- Registered Meta Business Partner
- Based in Northampton, UK, working with clients across the UK and internationally
Before you book a call.
You get direct access to a consistent, senior team, not a rotating cast of junior account managers the moment the contract's signed. It's proper agency resourcing, minus the layers that usually slow things down.
Usually, failed campaigns come down to a handful of fixable issues: broken tracking, weak account structure, generic messaging, a landing page that doesn't match the ad, or no real testing plan. We diagnose and fix these foundations before touching optimisation.
Tracking and structure go live in the first couple of weeks. From there, most accounts show a clear signal within the first full testing cycle, and we'll walk you through exactly what we're seeing as we go.
Most clients are UK-based, but we work with businesses internationally too. Get in touch and we'll tell you honestly whether the setup makes sense for your market.
30 minutes, no slide deck, no sales pitch.
Just an honest look at your ads and whether working together makes sense.
Book your free discovery call