FOUNDUB4
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Facebook and Instagram Ads That Bring In Clients, Customers and Sales.

I’m a Meta Business Partner, and Meta Ads are the core of what I do. I’ve run paid ads since 2010, and I still run every account myself: tracking, audiences, creative and budget. Past clients have doubled their lead volume. AI does the daily watching; I make every decision.

Explore my optionsCall me: 07590 329 204

Or see results from live Meta accounts

Barrie Le Gall, founder of FoundUB4

Businesses I’ve worked with

Who I work with.

Service businesses that need more actual customers, and brands that sell products online and need more sales. Different problems, different work.

Struggling to get actual customers? Stuck when you try to grow?

For clinics, coaches, consultants, trades and B2B firms. Enquiries that only wanted a price. Calls that never turn up. Leads that were never a fit. Cheap leads fill your inbox; good ones fill your diary. That’s usually the wrong audience, the wrong message, or a form that lets anyone through, and it’s fixable.

  • Build ads, audiences and forms around the customers you actually want
  • Filter out time-wasters before they reach you
  • Judge everything on bookings and customers, not clicks
Screenshot from a live ad account. Week on week, one account: website leads up 54.79% and 74.00%.
Week on week, one account: website leads up 54.79% and 74.00%.
Meta Ads for service businesses

Struggling to generate sales? Stuck when you try to scale?

For D2C and e-commerce brands. Clicks but no checkouts. Or sales that fall apart the moment you raise the budget: costs jump, ROAS drops, and you pull back to where you started. Either way, the product is rarely the problem. It’s what’s happening inside the ad account.

  • Fix the pixel and Conversions API so Meta can see every sale
  • Keep fresh creative coming so winning ads don’t burn out
  • Raise budget in steps while watching cost per purchase daily
Screenshot from a live ad account. Meta Ads, one D2C client account: 1,602 website purchases at a 22.25 purchase ROAS, worth £937.97K.
Meta Ads, one D2C client account: 1,602 website purchases at a 22.25 purchase ROAS, worth £937.97K.
How I’d run your Meta Ads

What Meta Ads look like when someone is watching them daily.

Screenshot figures from live Facebook and Instagram accounts I run. Every single-account number says which account it came from.

See the live Meta account screenshots

2×

Lead volume

Past clients

£1.45

Cost per lead

278 leads in one account

22.25

Purchase ROAS

1,602 purchases in one D2C account

£0.98

Cost per lead

47 leads in one account

Figures are from past client accounts; single-account results are labelled as such. I don’t guarantee results. If your budget is under £1.5K a month plus ad spend, I’ll tell you upfront, because below that there isn’t enough to deliver what you’re paying for.

Most Meta accounts don’t fail all at once. They decay quietly.

The same three ads run for months. Cost per lead creeps up a few percent a week. The pixel misses half the sales, so Meta optimises toward the wrong people. Advantage+ gets switched on and left alone. The monthly report still says “reach up”.

I’ve seen this pattern across 100+ accounts. It’s rarely one big mistake. It’s a dozen small ones nobody caught, because nobody was reading the account every day.

Meta will always spend your budget. Whether it spends it well is a different question.

Want to know what’s happening inside your Meta account? 30 minutes, no pitch deck. I’ll tell you plainly what I see.

Explore my optionsCall me: 07590 329 204

Inside the accounts, not a highlight reel.

Screenshots taken straight from Meta Ads Manager, in accounts I run personally.

See all the screenshots
Screenshot from a live ad account. Meta Ads, one client account: 278 leads at £1.45 each, and 76 purchases at a 20.10 purchase ROAS.
Meta Ads, one client account: 278 leads at £1.45 each, and 76 purchases at a 20.10 purchase ROAS.
Screenshot from a live ad account. Meta campaigns, one D2C account: purchase ROAS of 89.25, 37.98 and 187.61, each rated above average for quality.
Meta campaigns, one D2C account: purchase ROAS of 89.25, 37.98 and 187.61, each rated above average for quality.

How I run your Meta Ads.

  1. Step 1: I audit the account first.

    Inside a week: tracking, audiences, every ad set and the creative behind it. You get the numbers, what’s wasting spend, and why.

  2. Step 2: I fix what Meta can’t see.

    Pixel and Conversions API set up properly, so the algorithm optimises toward real customers, not clicks it happens to count.

  3. Step 3: I keep the creative fresh.

    AI flags fatigue and audience drift daily. I decide what to refresh and where budget moves, and report it weekly in plain English.

Explore my optionsCall me: 07590 329 204

Why businesses bring their Meta Ads to me instead of an agency.

What you’re used toWhat you get with me
An account manager who passes messages alongMe, on every call and inside your Ads Manager
Creative refreshed after cost per result has climbed for weeksFatigue flagged daily, creative refreshed before it costs you
Reports on reach, likes and link clicksNumbers tied to leads, bookings and sales you can count
Results promised in the pitchNo guarantees, and a straight answer on what’s realistic for you
Any budget accepted, whether it can work or notI’ll tell you upfront if £1.5K a month plus ad spend isn’t right for you yet

Start with Meta Ads. Add the rest when it helps.

Meta Ads are where I start. When the page, the booking process or search is holding the results back, I fix that too, so nothing falls between vendors. See all services

  • Meta Ads

    Pixel and Conversions API checked, audiences rebuilt around your best customers, and creative refreshed before it tires. Audit inside a week, a first read in 2 to 4 weeks, and a plain-English report every week.

    Start here if your customers spend time on Instagram and Facebook, or your Meta spend isn’t turning into customers.

    Find out more about Meta Ads

  • Landing pages

    The page your Meta ads send people to, matched to the ad and tested on purpose, so more of the clicks you pay for turn into enquiries and sales.

    Start here if your ads get clicks but not enough enquiries or sales.

    Find out more about landing pages

  • Booking funnels and systems

    For lead ads and service businesses: qualifying questions, a calendar, reminders and follow-up, so Meta leads turn into booked calls.

    Start here if you get enquiries but too few turn into booked calls or appointments.

    Find out more about booking funnels

  • Google Ads

    When people also search for what you sell, Google Ads runs alongside Meta, judged on the same numbers and moved by the same person.

    Start here if people already search for what you sell.

    Find out more about Google Ads

In clients’ own words

Rated 4.6 “Excellent” on Trustpilot, 18 reviews
“Barrie has been managing our social ads for years! Wouldn’t go anywhere else as he smashes it month on month!”
Simon Templeman, Trustpilot review
“Been with Barrie for a month now and already he has filled my diary, can’t believe how quick it happened. No pressure from him to buy the service either.”
Michael McGowan, Trustpilot review
“Extremely helpful guiding us through Facebook Marketing and account setup, explaining each step clearly and often going the extra mile to find solutions.”
Chris & Andy, ORA Events
“Barrie was so patient and helpful with advice for Facebook adverts. I would highly recommend his services.”
Lisa Vu, Trustpilot review

Straight answers, before you ask

Most accounts show a clear first read within 2 to 4 weeks. Past clients have doubled their lead volume. On the first call I’ll tell you plainly what’s realistic for your account, based on your numbers.

Below that, most of the budget goes on testing, not results, and there isn’t enough left for Meta to optimise properly. I’d rather tell you that upfront than take you on and underdeliver.

Meta Ads are my main focus. I also run Google Ads, landing pages, booking funnels, TikTok and ChatGPT ads, usually alongside Meta, so one person is accountable for all of it.

Me. No account managers, no rotating junior staff. Every account is run personally by me, from the first audit to the daily monitoring to the weekly report.

30 minutes, no pitch deck. We talk through your business and your targets. I tell you honestly whether I think I can hit them, and you get a feel for whether I’m the right person for you. If I don’t think I can help, I’ll say so.

No. I’m not in the AI business, I’m in the paid media business, and AI is how I do it better. It monitors accounts daily and flags drift before a monthly report would, but I still make every decision, personally.

Explore your options for Meta Ads.

A free 30-minute call with me, not a sales team. Tell me what you want Facebook and Instagram to deliver, and I’ll tell you honestly whether I can hit it.

  1. 1Schedule a call for a time that suits you, or choose Call me and I’ll ring you.
  2. 2I look at your ads before we speak, so the call is about your business, not a sales script.
  3. 3On the call, we go through your options. I tell you honestly whether I can hit your targets. If I can’t, I’ll say so.

Prefer to talk now? Call 07590 329 204

Pick a time that suits you. You’ll get a confirmation straight away.

Two quick questions, then your details. I’ll call you during office hours.