Forget Facebook and Twitter: Instagram is where all the cool kids hang out these days. Not only that, but it’s also quickly becoming a favourite with online marketing gurus. With a user base which exceeds 700 million (http://uk.businessinsider.com/instagram-number-of-users-700-million-2017-4) and higher engagement rates than just about any other social media platform out there, getting yourself on […]
Social Media Marketing - Facebook Ads - Digital Marketing Expert
Advertise on Facebook For all businesses, it is absolutely essential to embrace the concept of marketing and advertising. You can have the best product or service in the world, but if nobody knows it exists, it will be almost impossible to grow your business and see it become a success. You have to spend as […]
Tips On Choosing The Right Digital Marketing Expert Google analytics, SEO, hashtags… the list of technical words goes on – digital marketing can be a mind field for most small businesses (social media start-ups aside, of course). But, in 2019, your social media presence and online advertising tactics can also be vital to your company’s success. […]
It’s often said that social media is continuing to become a more ever-present aspect of all of our lives. If you take a look around, it’s hard to argue that it’s not true. Think of your family, friends, co-workers – how many of them have a Facebook, Twitter, or Instagram account? The answer is probably […]
More than 1 billion people actively use Instagram every day making it an invaluable social media platform for businesses to harness. In terms of marketing, Instagram is a versatile app that can allow small business to stand out from the bigger corporations. If your business isn’t already on the platform, then here are six reasons […]
As any seasoned marketing professional will know, paid advertising is a valuable tool that will help drive traffic to your company’s website and, ultimately, increase sales. If Facebook is amongst your paid advertising platforms, you may want to learn more about an application known as the Facebook Pixel, as it could help you to optimise […]
Facebook‘s news feed algorithm changes regularly, which means you need to adjust your tactics in order to optimise your news feed visibility. The latest release aims to give users the perfect content experience – flagging up the type of quality content that their behaviour shows they like to see. You need to be strategic […]
Many schools overlook social media as one of the tools at their disposal, seeing it as faddy, inappropriate, risky or complicated. The truth is that social media can help schools achieve much of what they want to do when it comes to communicating with stakeholders of all kinds. Social media can replace or enhance the […]
The UK’s small businesses have generally been slow in accepting online marketing as a tool for attracting customers and many don’t involve themselves in it at all. Many business owners are under the impression that online marketing is far too costly for an SME. In fact, this couldn’t be further from the truth and online […]
Tips For Social Media & Businesses What makes one business seem to attract interest within a social media platform, and another become almost entirely overlooked? Is there some magic formula which is only known to specific advertising gurus who know which buttons to press to guarantee massive online interest? There’s no doubt that social media […]