10 Common Google Ads Mistakes and How to Avoid Them

As your digital marketing maestro, I'll be your guide on this journey. So, buckle up, keep your eyes on the screen, and let's light up your Google Ads game!

Hello, digital explorers! You’re right on time for another round of insightful digital marketing insights from your favourite consultancy, FoundUB4. Today, we’re diving headfirst into the world of Google Ads, focusing on common mistakes and, more importantly, how to avoid them.

As your digital marketing maestro, I’ll be your guide on this journey. So, buckle up, keep your eyes on the screen, and let’s light up your Google Ads game!

1. Poor Keyword Selection

The Problem: Choosing the wrong keywords can be a costly mistake that’s all too common. Many businesses make the mistake of being either too broad or too specific with their keyword selection, resulting in low-quality traffic or no traffic at all.

The Solution: Start by understanding your audience and the kind of search terms they use. Use tools like Google’s Keyword Planner to research and select relevant, high-traffic keywords. Remember, the key is to strike a balance between broad and specific keywords to maximise your visibility and reach.

2. Neglecting Negative Keywords

The Problem: Negative keywords are those for which you don’t want your ads showing. Neglecting these can lead to wasted ad spend as your ads may appear for irrelevant search terms.

The Solution: Regularly review your search terms report and add irrelevant keywords as negative keywords. This practice will ensure your ads only appear for searches relevant to your products or services.

3. Ignoring Mobile Users

The Problem: In our digital world, more people are using mobile devices for searches than ever before. Ignoring mobile users in your Google Ads strategy can be a huge mistake.

The Solution: Ensure your ads are optimised for mobile viewing. This includes using mobile-friendly ad formats and making sure your website is mobile-friendly too. Don’t forget to consider mobile-specific keywords and ad copy as well.

4. Not Tracking Conversions

The Problem: Without tracking conversions, you’re shooting in the dark. You won’t know which ads are working and which ones aren’t.

The Solution: Set up conversion tracking in your Google Ads account. This will help you understand which ads and keywords are driving valuable customer actions, allowing you to optimise your campaigns accordingly.

5. Setting It and Forgetting It

The Problem: Google Ads isn’t a set-and-forget tool. Regular monitoring and tweaking are essential for success.

The Solution: Regularly review and adjust your campaigns based on performance. Test different ad variations, adjust bids, and experiment with new keywords to optimise your campaign performance continually.

6. Using Single Keyword Ad Groups (SKAGs)

The Problem: While SKAGs can make your account easier to manage, they can limit your reach and result in higher costs.

The Solution: Use themed ad groups instead. By grouping similar keywords together, you can create more targeted ads and potentially achieve a higher Quality Score.

7. Writing Weak Ad Copy

The Problem: Your ad copy is your chance to convince users to click on your ad. Weak ad copy can result in low click-through rates and wasted ad spend.

The Solution: Write compelling, benefit-driven ad copy. Highlight what sets your product or service apart and include a clear call to action.

8. Not Using Ad Extensions

The Problem: Neglecting to use ad extensions can result in missed opportunities to provide additional information and increase your ad’s visibility.

The Solution: Take advantage of the various ad extensions available, such as location, call, sitelink, and callout extensions. They can significantly improve your ad’s performance.

9. Overlooking Landing Page Experience

The Problem: Even the most effective ad can fall flat if it directs users to a subpar landing page. A poor landing page experience can lead to high bounce rates and lost conversions.

The Solution: Make sure your landing pages are relevant, easy to navigate, and optimised for conversions. Include a clear call to action and ensure the content aligns with your ad’s message.

10. Setting Unrealistic Expectations

The Problem: Often, businesses expect instant results from their Google Ads campaigns. When these expectations aren’t met, they may deem the campaign a failure.

The Solution: Understand that Google Ads is a long-term strategy. It requires time, testing, and optimisation to yield significant results. Be patient, stay consistent, and the results will follow.

There you have it, folks – your guide to avoiding the most common Google Ads mistakes. Remember, at FoundUB4, our mission is to help you maximise your visibility in the digital landscape. So, don’t let these mistakes hold you back. Let’s light up your Google Ads game and shine brightly in the digital landscape! Don’t hesitate to get in touch if you need any help along the way.

Ready to take the leap? Let’s turbocharge your Google Ads campaigns together!

Feeling overwhelmed? Don’t sweat it, my friend. These mistakes are common, and even the most seasoned marketers can slip up now and then. But that’s why we’re here. FoundUB4 is not just a digital marketing consultancy – we’re your Google Ads allies, your keyword confidantes, your digital defenders.

Don’t let these pitfalls deter you. With the right approach, Google Ads can become a powerful tool in your marketing arsenal, driving traffic, boosting visibility, and supercharging conversions. And we’re here to help you make that happen.

So, whether you’re new to Google Ads or looking to improve your current campaigns, remember that every mistake is a learning opportunity. And with the right help (hint: FoundUB4), you can avoid these common mistakes and create Google Ads campaigns that really hit the mark.

Ready to set your brand’s online presence alight and spark measurable growth with Google Ads? Let’s chat! Reach out to start your journey with FoundUB4 today.

We hope you enjoyed this deep dive into the world of Google Ads mistakes. Stay tuned for more insights and tips from your favourite digital marketing maestro at FoundUB4. Until next time, keep reaching for the digital stars!


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FoundUB4 is a digital growth agency in Northampton, UK, offering Meta Ads, Google Ads, Full-Funnel Marketing, Growth Marketing, and AI Automation.


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