4 Social Media Marketing Tactics You Can’t Do Without

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Social media marketing tactics you can’t do without

The vast majority of small-to-medium businesses have now accepted that social media is an integral part of any successful enterprise’s marketing mix, and any organisation which doesn’t have a presence on social media is likely to be asked why. Some businesses have shown enviable slickness when it comes to Facebook and Instagram, whilst others have seen their social media efforts backfire badly. So how do you know where to start when it comes to building up a social media profile?

Let’s take a look at four key tips on making the most of these platforms.

1. Invest

Although social media has been a successful free marketing tool in many ways, various businesses have reported difficulty in increasing their reach without at least putting some money into the engine. There are various mechanisms that you can pay for that will increase your brand’s exposure, so if you have tried and failed to boost your profile you may well wish to investigate the various ad packages that are available to you.

2. Enhance your content

If you simply don’t have the resources to fund a social media ad campaign, then it may be time to be creative with your posts. Images and video are becoming increasingly important, and those which truly capture the imagination can deliver excellent results. “Shareable” content can be worth its weight in gold when it comes to boosting your reach. Blogging and linking to your posts on social media can also establish you as an expert in your field, increasing the trust and faith placed in your brand.

3. Speak to your audience

Using Facebook and Twitter to create dialogue between your audience and yourself can not only win you insightful feedback but strengthen the customer-brand relationship too. Asking questions, generating discussions and even inviting your followers to participate in competitions through social media are all valued brand engagement activities. It’s wise to only post 2-3 times a day in order to avoid irritating your audience and causing them to unfollow you or “unlike” your page.

4. Ask for help if you need it

Focussing on two or three social media platforms can be a wise move. Attempts to oversee more channels than this can be incredibly time-consuming. Many businesses do find managing various social media accounts in-house to be troublesome too. Creating great content takes time and demands invention, so you may well wish to outsource your social media activity to an expert firm – whist retaining your unique voice and identity of course.

I am the founder of a freelance social media consultancy company (FoundUB4) in the UK that offers companies a bespoke social media management service that delivers the results needed to succeed.

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