Facebook Ads – Common Mistakes In Social Media Advertising

The most common mistakes in social media ads

  1. Using too many adjectives in your Facebook ads – One of the most common mistakes in social media advertising is using too many adjectives in your copy. Keep it simple, be direct, and be honest.
  2. Using too many images in your ads – One of the most common mistakes in social media advertising is using too many images in your ads. Stick to the bare essentials, and your business will come across more clearly when you add visuals to your copy.
  3. Not using hashtags correctly in your ads – Hashtags are one of the most important tools in any marketer’s toolbelt. On Instagram, attempt to use the hashtag #{brandname} on all of your posts so users can find your content more easily. Use hashtags smartly; popular hashtags in any niche can be a great place to start.
    For other social media genres such as Facebook Ads and YouTube, try to customize your hashtags to better align with your targeted audiences.
  4. Using duplicate messages in your ads – To avoid spammers, be extra cautious when using third-party services. A multitude of you messages can lead to complications when it comes to flagged accounts. If your campaign is flagged, delete your following list and re-enable sending messages. Another common mistake on Facebook is excessively using pocket-dials. With spammy calls and text messages, it becomes harder to get your message across.
  5. Facebook Sharing not working properly for you – Hundreds of millions of people use Facebook regularly. When it comes to advertisements, learn how to run Facebook Ads using Facebook Share. Facebook Share lets you send out relevant ad copy tailored for a specific geography, industry, and even more. Check it out here: https://share.facebook.com.
    Facebook Advertising Consultancy - Why Outsourcing Is A Good Idea
    Bonus: Partnering with Ubersuggest on Facebook Ads – One of the cheapest and most effective Facebook advertising platforms is Ubersuggest.
    Partnering with them will get your ads in front of more Facebook users. It will also help you build a better understanding of Facebook Audiences and what content resonates with them the most. Visit ubersuggest.com and get started for free.

Don’t be afraid to experiment with your Facebook ads to see what works best

You can’t create an advertising campaign that works all the time. In fact, you can’t create an advertising campaign that works all the time. You’ll have to test different ads to see what works best. You might have to try a few different variations of your ads and see which one gets the best results.

It’s the essential business strategy defining the way you go about buying ads whenever you need them. After you’ve got a few ads under consideration, you’ll get an understanding of which ads are the most effective, the most relevant to your business, and the best value for your client.

The KPIs behind each campaign will once again optimize marketing campaigns for maximum return. A good ad campaign is not just specific to one brand or service.

It’s an integrated campaign overall. The Halloween campaign, for example, should not only take place within Facebook Marketing, but also around the real world Halloween event.

To execute a successful ad campaign, you must know what you’re looking for. For example, you may be interested in running a sales call, but not in every client has the time to dedicate to completing a sales call.

When it comes to clients for whom time is of the essence, it’s best if you then recommend a chat line or letting them send you a chat request to complete the transaction.

Whatever business plan you create, remember to always factor in action points with each campaign. As previously stated, maximum return marketing is, quite simply, about finding the right target audience at the right moment that cares enough to pay for your product or service.

Now that you know what you’re looking for, you’ve got to determine how you’re going to find them. You might attempt to generate leads by googling keywords or searching using Facebook, Twitter, or any other targeted advertising tool that’s been created for the purpose.

But either way, collecting and leveraging data for your ads isn’t the end of it.

How to measure the effectiveness of your Facebook ad campaign so that you can adjust as necessary

While it is important to build up your social media following, it is equally important to measure your social media results. You need to be able to measure your social media results and have in place a strategy that will help you to optimise your campaign results. You need to be able to measure the success of your social media campaign.

For example, if you want to measure your ROI you need to know how many people saw your ad and for how long they saw it.

 

You need to know how many people saw your ad on your Instagram feed. You need to know how many people saw your ad on Facebook. The same applies to video advertising. You need to know the ROI of your ad. It is important not to over-estimate your social media ROI, but it is also important not to under-estimate it. This will only cause you to make a mistake. Your social media marketing campaign needs to be targeted.

For example, in a traditional TV ad, the advertiser knows that certain people will like certain TV shows. In a social media campaign, the advertiser has to work out who will be interested in the advertiser’s social media marketing campaign.

You need to research your target audience and other types of advertising that may interest them. From this research you’ll get an idea of what keywords the audience uses and what content they like to see in your ad or push notification. It may also help you know where to focus your marketing, which is a tough decision if you are trying to target everyone, but using keywords is a good starting point.

You must also address any cost implications. You should consider whether your plan of attack and marketing approach requires extra financial resources. These factors will determine which communication channels you may need to use, such as running a Facebook ad versus making a video ad.

There is no ROI without hours, days, weeks or months of marketing.

Don’t forget that Facebook is all about targeting customers who are likely to purchase from your business

The best way to target your ideal customers is to create a Facebook ad campaign that is specific to your business. That means that you’re going to need to create an audience that is highly engaged with your business on Facebook, and that you’re going to need to target them with the right Facebook ads.

With Facebook ads, you can tailor your ads to narrow down your customer base and target them by age, gender, location, and more. Keep in mind that all these things are completely hidden in your audience data after they’ve been chosen. One way to find effective audience choices is to break down your Facebook ads into segments.

Example: “For customers between the ages of 20–29, I see that you sell devices and software related to Instagram”

This will help you select a more targeted audience.

Small businesses should choose at least two audience segments, one that is highly engaged and the other one that is not interested. It is better to create a large segment that is not very engaged than it is to narrow your audience down too much and end up with really no audience at all.

Determine your ad performance metrics entirely before you start running ads for your business.

It’s best to measure your audience performance first, as a Letter of Intent is the best way to start with it. Once this has been approved, you can run your ads because it will usually cost more but it’s worth it to know exactly what metrics matter when running ads.

One of the main reasons people will not use Facebook ads for a small business is that the cost per conversion is much much higher. Facebook ads usually cost a lot of money to run, sometimes over 5 times the cost of running regular Facebook ads.

It is important to keep in mind when you’re targeting audience segments that your business can’t afford to bid significantly more on this type of auction.

Get creative with these Facebook ad tips and really take advantage of this incredible advertising tool

We’ve talked about the value of Facebook, Twitter, and Instagram advertising before and I’m not going to rehash the whole thing here. I just want to talk about a few more tips that I’ve picked up along the way.

A few months ago, we talked about segmenting Facebook advertising and then jumping to Twitter ad theming, Instagram ads, and finally LinkedIn ads.

Now we’re getting very close to the end of the year and as much as avarice is taking over every part of my life (imagine that!), I also feel like it’s good to have a focus from one vantage point. One of the first things I noticed was that it’s often difficult to tell who’s being sold to and who’s getting a piece of the action.

This starts with the image, thumbnail, and description of the ad — once you’ve gotten that hooked into your reader’s mind, you’re trying to get their attention without selling yourself short. It’s a balance that requires a lot of work.

The goal is to genuinely sell something to someone, not to trick them into clicking.

Using images in the ad content (when possible) can actually help get the attention you’re betting on. It plays into the desire we have to find a topic or a person of interest and then we find them when we already have their attention.

Another tip here is that the thumbnail image should actually be identifiable by the flavour text at the bottom. If it’s a fancy holiday ad, it’s a fancy holiday ad. Some companies use a particular color palette to identify themselves and tie the ad to that.

If you get really technical, your thumbnail may be identifying the primary keyword in your ad — that’s useful for finding the most relevant search queries in your audience (although I’ve not witnessed a ton of value in that).

3 ways you can improve your SEO today (that really work)

Being a digital marketing expert isn’t always easy – especially not when I see so much bad information out there.

SEO, or Search Engine Optimisation, is one area in particular where I see a lot of misinformation – but it doesn’t have to be this way. In fact, there are legitimate ways you can start to improve your SEO without breaking the bank or getting on the bad side of the Google Gods. Even better, you can do it starting today for free.

Here are 3 of the best ways to boost your website’s SEO… right now.

1. Rewrite your website content

Have you ever heard the phrase ‘content is king’? It’s as true today as it’s ever been, and it’s something you can take advantage of right away. Google’s algorithms give a lot more credit to high-quality content than it used to, so it’s a good time to focus on the human reader rather than stuffing your content with keywords. You should still pepper in your key terms and phrases, but there’s no need to over-do it.

2. Ensure your heading tags and descriptions are on point

Without getting too technical, you should always ensure that your website’s headings and descriptions are optimised. Your site should have ‘h1’ and ‘h2’ tags (think of these as headers and sub-headers) at the very least, each one optimised for your target keywords and phrases. Having a unique meta-description for each of your pages is another way to signal to Google that your site is worth a bit of SEO juice.

3. Sign up for Google My Business

It’s amazing how many businesses I see out there not taking advantage of Google My Business, or GMB. It’s 100% free to set up and it’ll give you an almost guaranteed first-page result when people search your brand name. GMB is a little bit like a directory in the sense that it’ll provide your opening hours, contact details, phone number, and all that good stuff – all for free!

If you’d like even more expert guidance on how to send your website rocketing through the rankings, get in touch today and let’s talk SEO.

4 social media mistakes you may be making

Social media marketing is a great way to connect with customers and build your brand. In today’s digital world, it is essential every business has a social media presence. The only thing worse for a business than not using social media, however, is using social media incorrectly. Are you making any of the following social media mistakes?

1. Not posting regularly

If your social media accounts are dead and inactive, potential customers who stumble across your social media pages may think your company is out of business. Similarly, if an individual sends a customer service query to one of your social media pages and does not get a response, they will feel ignored and frustrated by your company.

2. Posting the wrong content

Not all social media platforms are alike, and it is important you recognise this. For example, if you are posting overly formal, text-based content on Instagram, it will most likely be ignored. This type of content, however, may be well suited to your LinkedIn page. You must carefully consider the audience for each social media platform you use and tailor your content to this audience.

3. Posting too often

While it may seem a contradiction, as well as posting regularly you must be sure not to post too much. A daily social media post per platform you use will be enough content to keep your audience engaged. If you start posting too often, your customers will unfollow your social media pages as they may begin to feel as though your content is spam.

4. Being overly sales-focused

While naturally, you’ll want to use your social media platforms to promote your brand and services, this should not be the only thing you offer your audience. Share content you think your audience may enjoy and collaborate with other brands on social media; for example, if your business sells fabric, work with a sewing machine company to create craft ideas. This way, your audience won’t feel you are forcing your products or services on them and they will get a better understanding of who you are as a company.

Need help managing your social media marketing? Contact FoundUB4 today.

Why a fresh start on your social media is a great marketing move

A long-running social media presence may be a point of pride for your business – but for some companies, making that fresh start can be the marketing move they need.

To grab the attention of your audience and be seen by the right people, starting over with your social media might be exactly what’s needed.

Here are just a few reasons why:

Your old content doesn’t reflect your current brand

Sometimes, a rebrand is exactly what’s needed to refresh your business and get it visible in the right ways.

But an old Instagram or Facebook feed filled with out-of-date branding can confuse new messaging.

While most of us prefer to view content in chronological order, social media platforms have other ideas – and with the algorithms how they are, it may be your older branding that potential customers see first.

Clarity is a must when it comes to connecting with customers, and a brand-new social feed can provide just that.

You’re advertising products or services you no longer provide

Again, you can blame the algorithm on this one. Social media viewing isn’t a linear process, and with the use of hashtags and similar searching methods, your audience may be finding services or products you no longer offer.

If you’ve done a 180 on your services or simply want to establish yourself in a different niche, then clearing up your social media can ensure your audience focuses on the here and now, instead of what’s been and gone.

You want to present something exciting and new

If you want to generate hype and anticipation for a new product or service, social media is a great place to start.

This move is getting more and more attention in digital marketing expert circles, with anything from celebrities to popular brands wiping their social media to build up that viewership ahead of a launch.

Combined with the Instagram countdown story feature, taking the leap to that fresh start and brand-new branding can be just what’s needed to get your business seen.

Are you looking for more marketing tips or interested in my services? Get in touch today to discuss how I can transform your social media marketing today.

3 reasons social media networks make the perfect marketing platforms

Social media marketing is growing in importance and popularity with every passing day. More and more businesses, both those just starting out and multinational corporations, are realising how essential a social media presence is. But why?

What actually makes a social media account such a good marketing platform? Here are three key reasons.

1. Affordability

Every business, whether they’ve just started or have been trading for over a century, knows the importance of getting the most for your money.

Social media offers a fantastic cost-benefit over other more traditional marketing methods. In most cases, your social media account is totally free, though some platforms may offer premium upgrades to offer improved functionality and usability.

Even if you’re paying, it’s still a fantastic investment considering the minimal cost versus the broad spread of the reach you’re getting – which brings me to the second benefit.

2. Reach

Social media is a modern phenomenon that’s increasing in scope every single day – people from all over the world, no matter their background or circumstances, mostly have a social media account of some type.

That gives you, as a business, a simple, concise avenue to communicate with an overwhelmingly large pool of potential customers.

It works both ways, it gives potential customers an avenue to engage with you easily and effectively too, and customers always give their business to those who make the effort to communicate clearly and responsively with them.

3. Customisation

Your social media account is another little slice of your space on the internet. That means you can do with it pretty much anything you want, to better promote your business and service.

You can make sure your social media account carries your branding – your logos, your images, your taglines.

You can begin to cultivate a community beyond a simple customer base by opening the doors to your business and sharing your experience and know-how, as well as your products and services.

You have a vast array of options to engage with your customers however you like.

These are just three of many reasons social media marketing is an investment you should be making today. Contact me to find out more!

4 proven ways to grow your Instagram following

Instagram is one of the most popular social media platforms out there, with millions of users engaging with posts and creating content every day.

Growing an Instagram following can be a great opportunity for social media marketing, opening up potential new customers or followers to your brand.

Here are my four favourite ways to grow your Instagram following!

Optimise your business bio

The first thing a potential follower will see when they click on your brand’s Instagram account is the biography, otherwise known as the account bio.

Optimise this and you can attract new followers, as you make it easy for them to see what your account is about and what your brand might be able to offer them. Create an alluring profile image or logo, have a quirky description of your business aims or ethics, and importantly, give people a way to reach out to you and a reason to follow.

Use popular hashtags

Hashtags are the heart and soul of Instagram, and you’ll need to use them to help grow your following.

When you post content, you can also post hashtags that will help potential new followers to discover your account. You can create your own hashtag to get your brand trending, but as you start to grow, you can also use popular hashtags that people will be searching for.

Follow other accounts

You can also follow other accounts that have a similar brand or work in the same field as you do. This can help to create engagement with other individuals or other businesses, and you can comment and share photographs to attract other followers over to your account, knowing already that they might be interested in what you have to offer.

Engage with your followers!

My all-important social media tip for growing your Instagram following is to engage with your followers, that’s the most important factor in social media marketing.

Engagement is key on Instagram, and showing that you respond to your follows, perhaps get to know their tastes or answer their questions, will give other potential followers a reason to follow you in return. Be responsive, be useful, and engage with people.

I can help you to grow your Instagram following and to generate more business. Contact me today to find out how I can help you turn your Instagram account into an invaluable business marketing tool.

Why you need to hire a social media expert

Recent worldwide events have forced many businesses to go online for the first time ever. If you’re one of them, having a strong social media presence can be an integral part of achieving online success, but only if it’s effectively managed with a strategic approach by a digital marketing expert.

A lot of people think that all they need to do in order to make sales online is have a website built, start a Facebook page and then watch the money roll in. The reality is somewhat different – you have to consider SEO, PPC, social media strategy and the overall digital output from a marketing perspective. It’s very easy to get this wrong and waste a lot of money in the process.

If all of that sounds confusing or intimidating to you, it’s time to hire a social media expert.

An effective social media strategy can make up for lost time when it comes to building an online presence. While your competitors may have built a strong online following and business over many years, a professionally managed social media strategy can see you playing catch up very quickly.

Don’t waste your money!

Social media is now a ‘pay to play’ game – you have to understand the advertising system, the organic reach and the platform-specific approach. Not all social media channels are the same, so the content that works on Facebook may be useless on Instagram or Twitter, for example. Hiring an expert in social media management can help you avoid these mistakes and stop you from wasting your valuable marketing budget.

Hiring a digital marketing expert to look after all of your social media will help make sure that your brand is professionally represented across all of your social media channels. It will tie into your brand voice, your purpose and it will speak to customers effectively.

Social media advertising for growth…

The beauty of advertising on social media is how precise it can be when managed by an expert. You can target only the people who will be a good fit for your product or service, making your marketing far more effective. Rather than waste time and money making mistakes online, why not hire a digital marketing expert and use your time to do what you do best, offer a great product and service to your customers!

See what your customers are doing…

Online marketing experts can perform an analysis of your competitors, see which keywords they are ranking for and then devise a strategy to get you ahead of them. All of this would be very difficult for an amateur to do, so experts will improve your digital marketing approach based on statistics and facts, not opinions. They can also tweak the strategy as business needs change.

If you feel as though my services could help you grow your business online, contact me today.

Digital Marketing For Driving Schools

These days, your business can’t afford to be caught lagging behind the competition when it comes to competing in the online space. Driving schools need to have strategies in place for how to market themselves and their services to their target customers, and a big part of that is done online.

Driving schools that aren’t able to keep up with the times and don’t make the most of what’s offered by a good digital marketing strategy tend to simply get left behind. But what does a good digital marketing strategy look like for driving schools? That’s what we’re going to explore today, so read on to find out more.

Create a Website That’s Able to Compete

First of all, you need to make sure that you have a website in place that’s modern and delivers what people are expecting from a driving school. It’s still all too common for driving schools to have basic or outdated websites, and some don’t have websites at all yet.

This is something that’s clearly not sustainable if a business is to have any chance of finding new customers online. People will judge your business based on the quality of your website, whether you like it or not. It doesn’t matter how good your services are if people don’t make it past that first hurdle.

Put Your Contact Details Front and Centre

One of the things you’ll need to do on your website is make it as easily as it possibly can be for people to get in touch with you. They’re probably going to want to talk to you about your driving instructing services and they might have questions to ask. That’s something to be encouraged.

But it’ll only be possible if you make it easy to find your contact details. You should locate them in a header at the top of your page and ensure they remain there, no matter which page of the website the user is viewing. It’s also a good idea to create a contact page with a contact form that people can use.

Advertise Using Social Media and Google Ads

Advertising is an important part of any digital marketing strategy, and that should certainly be the case for driving schools too. Social media can and should be used to your advantage when it comes to advertising. Facebook is particularly good for this, especially if you’re looking to target specific demographics.

You should try to narrow down your target audience as much as you can and then find ways to direct ads at those same groups of people. Google Ads can also be used to your advantage if you want to target people searching for certain search terms relating to driving classes.

Harness the Power of SEO

SEO is something that can seem complicated to newcomers, but it’s not all that difficult to get your head around. It’s simply about making sure that your website and its various pages are optimised in ways to make it easier for people to find you via search engines, particularly Google.

What do people do when they decide they want to learn to drive and want to find a driving school? Well, they head to Google. That’s where most of us head to when we want to find a product or a service. It all starts with a Google search and your business needs to be prepared to exploit that fact via positive SEO techniques.

Consider Delivering Valuable Video Content

Driving schools can benefit a lot from delivering video content that potential future customers can consume and derive genuine value from. It could be advice on familiarising yourself with a car or the basics or passing a theory test. Head to Youtube to find out which content people tend to watch related to learning to drive.

There’s lots of it out there and people genuinely watch it. If you can get this content in front of people, you’ll have developed a new way of accessing customers and you’ll also show them that you know what you’re talking about. From there, you’ll develop a trusted voice and win new customers.

Start Using Google My Business

Google My Business is vitally important for any kind of business that operates in a local area. That’s certainly true for most driving schools, and it’s why Google My Business certainly shouldn’t be ignored. Try starting a profile on there and see if it impacts your online reach.

You should find that customers start finding it a lot easier to discover your business, and that they’re able to find its contact details through this profile too. Reviews can also be attached to your profile, making it easier to establish your business as reliable.

Make Your Branding Memorable

The branding you put in place for your business ideally needs to be reliable and memorable. You want people to see your brand logo and know what it’s all about and for it to stick in their mind if possible.

Of course, doing that might be easier said than done. But with the right of good graphic designers and branding experts, there’s no reason why you can’t establish a coherent approach to online branding that works for you.

Gain Trust by Getting Reviewed on Google and Trustpilot

Whenever you help someone pass their driving test, you should make sure that you ask them to leave a review of your company on a platform like Google or Trustpilot. The more glowing reviews you manage to accumulate, the easier it’ll be to find new customers.

It all comes down to trust because when people feel like they can trust your brand, they’ll be much more likely to want to pay for your services. It’s as simple as that.

These days, driving schools are found online, so a coherent and connected approach to digital marketing is essential to any driving school that wants to find success and find new customers. Each of the tips outlined above will help your business to achieve that, so be sure to make the most of them.

Digital Marketing For Restaurants

A good digital marketing strategy is essential for businesses in the restaurant industry these days. When customers are looking for places to eat, more often than not their search will begin online. And that’s something that you have to be ready to exploit if your restaurant is going to be the one they choose. 

So, what are the key things that should be done to ensure your restaurant’s digital marketing strategy is up to scratch and fit for the future? We’re going to talk about the key techniques and tactics that can and should be employed. Read on now to find out more about them.

Ensure Your Website Offers the Details Potential Diners Are Looking For

First of all, you’ll want to make sure that your restaurant’s website is able to offer everything that potential diners are going to be looking for. The chances are, someone visiting your website for the first time will be doing so in order to make a judgment and to decide whether or not they want to eat at your establishment.

That’s why it’s so important that you provide them with the details and information that they need in order to make that decision. If things are left ambiguous, they might simply decide to play it safe and dine somewhere else. So tell them about what to expect and give details of your menu for them to browse.

Make Your Website Easier to Find Via Search Engines

Your website should be as easy to find as it possibly can be. That makes sense because you want people to find out about your restaurant and make a booking. But those people won’t b able to do that if your website isn’t ranking on search engines for relevant search terms.

Making sure that your website is easy to find via Google should be a number one concern for you. It makes sense to set up a Google My Business account to make this even easier. It’s also essential to make sure that your website is properly and fully optimized for SEO.

Produce Visually Appealing Content on Social Media

Visual content is really important on social media, no matter what kind of business you run. So many studies have shown that the posts that garner the most attention and the most interactions are the ones that have a visual dimension, whether that’s photos, infographics or video content.

If you want to make your business stand out, especially on photo-oriented social media platforms such as Instagram, you should take great photos of your food. Food photos can be great because they make people want to eat what they’re seeing. And do to that, they’ll need to pay your restaurant a visit.

Monitor Reviews and Manage Your Reputation Online

Getting reviews online is really important for businesses. Most people will check out the reviews of a restaurant that they’ve never been to ahead of making their first visit. They want to see what other people are saying, and that those reviews say can inform their decisions about whether to visit a place or not.

A good digital marketing strategy is essential for businesses in the restaurant industry these days. When customers are looking for places to eat, more often than not their search will begin online. And that’s something that you have to be ready to exploit if your restaurant is going to be the one they choose. So, what are the key things that should be done to ensure your restaurant’s digital marketing strategy is up to scratch and fit for the future? We’re going to talk about the key techniques and tactics that can and should be employed. Read on now to find out more about them. Ensure Your Website Offers the Details Potential Diners Are Looking For First of all, you’ll want to make sure that your restaurant’s website is able to offer everything that potential diners are going to be looking for. The chances are, someone visiting your website for the first time will be doing so in order to make a judgment and to decide whether or not they want to eat at your establishment. That’s why it’s so important that you provide them with the details and information that they need in order to make that decision. If things are left ambiguous, they might simply decide to play it safe and dine somewhere else. So tell them about what to expect and give details of your menu for them to browse. Make Your Website Easier to Find Via Search Engines Your website should be as easy to find as it possibly can be. That makes sense because you want people to find out about your restaurant and make a booking. But those people won’t b able to do that if your website isn’t ranking on search engines for relevant search terms. Making sure that your website is easy to find via Google should be a number one concern for you. It makes sense to set up a Google My Business account to make this even easier. It’s also essential to make sure that your website is properly and fully optimized for SEO. Produce Visually Appealing Content on Social Media Visual content is really important on social media, no matter what kind of business you run. So many studies have shown that the posts that garner the most attention and the most interactions are the ones that have a visual dimension, whether that’s photos, infographics or video content. If you want to make your business stand out, especially on photo-oriented social media platforms such as Instagram, you should take great photos of your food. Food photos can be great because they make people want to eat what they’re seeing. And do to that, they’ll need to pay your restaurant a visit. Monitor Reviews and Manage Your Reputation Online Getting reviews online is really important for businesses. Most people will check out the reviews of a restaurant that they’ve never been to ahead of making their first visit. They want to see what other people are saying, and that those reviews say can inform their decisions about whether to visit a place or not. If you want to make sure that your online reviews have a positive impact, you should encourage happy customers to leave a review. And take steps to manage your reputation online and challenge any reviews that you think may be bogus or malicious in some way. Develop an Appropriate Online Advertising Strategy Online advertising can be very effective for restaurants when it’s approached in the right way. Obviously, you’ll want to focus on targeting people in a limited area because people don’t tend to travel all that far just to visit a restaurant, so this helps you to narrow down the demographics you want to aim your ads at. There are plenty of ways to develop an ad strategy that works for you, but it’s probably going to involve social media ads, especially on Facebook which offers fantastic targeting opportunities, as well as on Google. You can have your ads placed at the top of search results pages, for example. Keep Branding Consistent and Aesthetically Pleasing The branding you put in place for your restaurant needs to be on brand, modern and memorable. It also needs to be consistent because you want your restaurant brand to be immediately recognisable and difficult to forget. Work on creating an approach to branding that you feel will stand out for all the right reasons and will be seen as aesthetically pleasing. It might sound unfair, but it doesn’t matter how good your food is if people aren’t even giving it a chance due to poor branding efforts. Create Video Content for Potential First Time Visitors to View Video content is something that matters a lot and certainly something that should be explored if you’re going to really make your business stand out. It’s particularly useful when showing potential first time visitors what they can expect when they pay you a visit. It lets them visualise the experience they’ll have if they choose to dine at your restaurant and lets them see what it looks like on the inside. These days, people want to see what they’re going to get before they get it, and video content can make that possible for them. Work with Online Influencers Finally, you should think about how your restaurant brand can do more to work with people who have influence in the online space. There are plenty of food bloggers and vloggers who have enormous onlien audiences that you can harness with the right strategy. If you can think of collaboration opportunities that provide those influencers with great content while also helping to promote your restaurant to their audience, it’s a big win for you and them. The process of marketing your restaurant online might seem complicated on the surface, but it doesn’t need to be. With the right help and professional assistance, you can establish all of the things discussed above and begin reaping the rewards. And these days, restaurants can’t afford to ignore digital marketing.

If you want to make sure that your online reviews have a positive impact, you should encourage happy customers to leave a review. And take steps to manage your reputation online and challenge any reviews that you think may be bogus or malicious in some way.

Develop an Appropriate Online Advertising Strategy

Online advertising can be very effective for restaurants when it’s approached in the right way. Obviously, you’ll want to focus on targeting people in a limited area because people don’t tend to travel all that far just to visit a restaurant, so this helps you to narrow down the demographics you want to aim your ads at.

There are plenty of ways to develop an ad strategy that works for you, but it’s probably going to involve social media ads, especially on Facebook which offers fantastic targeting opportunities, as well as on Google. You can have your ads placed at the top of search results pages, for example.

Keep Branding Consistent and Aesthetically Pleasing

The branding you put in place for your restaurant needs to be on brand, modern and memorable. It also needs to be consistent because you want your restaurant brand to be immediately recognisable and difficult to forget.

Work on creating an approach to branding that you feel will stand out for all the right reasons and will be seen as aesthetically pleasing. It might sound unfair, but it doesn’t matter how good your food is if people aren’t even giving it a chance due to poor branding efforts.

Create Video Content for Potential First Time Visitors to View

Video content is something that matters a lot and certainly something that should be explored if you’re going to really make your business stand out. It’s particularly useful when showing potential first time visitors what they can expect when they pay you a visit.It lets them visualise the experience they’ll have if they choose to dine at your restaurant and lets them see what it looks like on the inside. These days, people want to see what they’re going to get before they get it, and video content can make that possible for them.

Work with Online Influencers

Finally, you should think about how your restaurant brand can do more to work with people who have influence in the online space. There are plenty of food bloggers and vloggers who have enormous onlien audiences that you can harness with the right strategy.

If you can think of collaboration opportunities that provide those influencers with great content while also helping to promote your restaurant to their audience, it’s a big win for you and them.

The process of marketing your restaurant online might seem complicated on the surface, but it doesn’t need to be. With the right help and professional assistance, you can establish all of the things discussed above and begin reaping the rewards. And these days, restaurants can’t afford to ignore digital marketing.

Digital Marketing For Spas & Salons

The marketing landscape for spas and salons is hyper-competitive. Creating a robust and engaging digital marketing strategy is vital to engage with your existing clients, as well as attract new ones. Customers can be fickle, so you need to constantly engage and attract new and existing customers to your business. 

Rather than simply doing marketing for marketing’s sake, you need a strategy that is going to deliver your wider business goals and objectives.

That’s where FoundUB4 comes in. We can strategise, plan, and implement your digital marketing strategy across multiple channels. We have a strong track record of working with businesses in a number of sectors, including the spas and salons industry, so we know how to get results. 

SEO

It’s important that when people are searching for spas and salons in your area, your name comes up. Improving your search engine rankings through on and off-page optimisation, local SEO, link building and an on-point content plan. 

Our SEO services drive quality visitors to your website, increasing your conversion rates to customers through your door. 

Social Media 

Social media and the beauty industry were made for each other. You know what they say, a picture is worth a thousand words. Between the main social media platform, your ideal customer base lives on social media. 

Good social media doesn’t just happen (but should look like it does). By planning a strong social media calendar, you can increase awareness of your brand, leverage the social media audience of your product brands and attract new potential customers. 

Through a clever combination of organic social media and targeted advertising, we can implement a stellar social media strategy that builds brand loyalty with existing customers, amplifies your reach and attracts new customers to your salon. 

Our social media services include: 

  • Community management
  • Social media management 
  • Content marketing
  • Social media paid ads
  • Brand management

Facebook Page Management 

You concentrate on running your business and let us manage your Facebook page. A well-run page grows your audience organically through consistent, engaging content and timely interactions. Even if you are a Facebook expert, it can be difficult to devote the necessary time to your business page. Haphazard, inconsistent posting look unprofessional and won’t do much to attract customers. You’ll also need to be responsive to messages and inquiries. Failure to respond to these quickly could potentially lose your business as people will go elsewhere to get an answer. 

A strong Facebook presence needs work, but it is so worth it. 

Facebook Advertising

Facebook is still the number one platform for social advertising. But it can be difficult to build a successful strategy. Ad formats and regulations are changing all the time. A ‘like and share’ competition is only going to get you so far and is usually against Facebook’s rules. You’ll receive a flurry of page likes, which will ultimately damage your engagement levels. 

Alongside a well managed Facebook page, your Facebook ads will allow you to precisely target potential customers. 

Instagram 

The beauty industry and Instagram are a match made in heaven. It is becoming the platform to attract and engage clients. However, it’s not as simple as putting up a nice pic every once in a while. You need to be consistent, target the right hashtags and influencers and keep up on the latest industry trend to inspire your content. This can feel like a full-time job in itself. 

Instagram Ads

Every day, around 200 million users log in to Instagram each day and 500 million accounts access Instagram Stories. 70% of users have bought something that they have seen in their Instagram feed. Your spa or salon needs to be in on this trend.

Targeted advertising is the perfect way to boost brand visibility and increase engagements.  There are many ad layouts to choose from, including: 

  • Image 
  • Video
  • Carousel
  • Slideshow
  • Collection
  • Instagram stories ad
  • Instant experience


Each of these formats can be used in a different way to achieve your campaign goals. 

Brand Management

Your online reputation can make or break your business. It is vital that your track and protect your reputation online. Research has shown that people will look at 10 reviews online before deciding to trust a business. A negative review could cost you dearly. 

Reviews can be found on many different platforms such as Facebook, Google, TripAdvisor etc. 

Brand management is about tracking your business across a number of platforms, including online mentions. If there are some negative reviews appearing, we can show you the best way to address them in order to mitigate any damage, or even turn detractors into fans. 

Social Media Training 

As you know by now, there is no ‘one size fits all’ when it comes to social media. In order to get the very best out of these platforms for your beauty business, then we can provide bespoke social media training to you and your employees. 

Courses can be provided on in a traditional teaching environment (COVID-19 rules permitting) or via Skype session. The perfect way to make your budget go further by saving on travel and accommodation costs. 

All courses are tailored to your specific industry and include the most up to date practices for each social media platform. 

Each bespoke training focuses on finding and connecting with your ideal target audience. You’ll learn how to use the powerful Facebook and Instagram targeting tools to skyrocket your results. 

By the end of the course you will be able to: 

  • Create a social media strategy plan or document for your brand
  • Agree your campaign objectives, benchmark success and measure ROI
  • Plan your social media campaigns using industry-proven frameworks
  • Integrate social media with your brand, sales and CRM goals
  • Confidently use the appropriate channels to engage with your audiences
  • Successfully plan your content calendar around audience needs and drivers
  • Learn from success and failure of other organisations’ social media campaigns
  • Know what tools to use, and how best to use them
  • Implement techniques and tools for measuring your social media success