I'll be your digial marketing consultant

Orkney Islands beauty salon & spa digital marketing consultant

One-Off Or On-Going Digital Marketing Consultancy, It’s Your Choice.

One-Off, or On-Going Consultancy

It's your choice of digital marketing consultancy

The marketing landscape for spas and salons in Orkney Islands is hyper-competitive. Creating a robust and engaging digital marketing strategy is vital to engage with your existing Orkney Islands clients, as well as attract new ones. Customers can be fickle, so you need to constantly engage and attract new and existing customers to your business.

Rather than simply doing marketing for marketing’s sake, you need a strategy that is going to deliver your wider business goals and objectives.

That’s where FoundUB4 comes in. I can strategise, plan, and implement your digital marketing strategy across multiple channels. I have a strong track record of working with businesses in a number of sectors over the past 10 years, including the spas and salons industry, so I know how to get results.

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So who do you work with?

what types of companies do I work with?

I have worked with global brands such as Sennheiser, Coca-Cola and Fanta, and in industries as diverse as crypto currencies, consumer goods, retail, transport, home design, healthcare beauty & spas, and hospitality.

Put simply, there’s no industry that I’m not comfortable in, and with the promise of no hidden extras, you can rest assured that you’re paying for first class services and nothing else.

Whilst have worked with some large brands, I have also worked with many start-ups on store-string budgets.

I offer a flexible way of working and will always over-deliver. Simply tell me where you need to help and I will advise on the best way forward.

My intention is to help you succeed and avoid the painful and expensive pitfalls that causes many online businesses to fail.

A Few Companies I've Worked With

Russel PlatelWimbledon Driving School
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Very good experience. Barrie works hard on our account for over 9 years and is always responsive to any requests or explanations I might need. Happy to recommend.
Suzanne PeckHomefield Grange Spa
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If you’re in need of a professional, who takes time and makes the effort to truly understand the wants and needs of your marketing, then Barrie is your choice.
Paris Michaelides@My Little Panda
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Barry helps us, achieve our goals plus understand social media much better than anyone we use before. We will use again.
Why Choose FoundUB4

Unlike many marketing consultants, my advice and recommendations are based 100% on proven experience.

I have worked both supplier and client-side for brands where I have delivered first-class results, so I understand expectations and accountability. I also do not employ any illegal or ‘black hat’ marketing techniques to cut corners.

It’s important that when people are searching for products and/or services that you offer, your name comes up. Improving your search engine rankings through on and off-page optimisation, local SEO, link building and an on-point content plan.

My SEO services drive quality visitors to your website, increasing your conversion rates to customers through your online door.

Social media and your industry were made for each other. You know what they say, a picture is worth a thousand words. Between the main social media platform, your ideal customer base lives on social media.

Good social media doesn’t just happen (but should look like it does). By planning a strong social media calendar, you can increase awareness of your brand, leverage the social media audience of your product brands and attract new potential customers.

Through a clever combination of organic social media and targeted advertising, together, we can implement a stellar social media strategy that builds brand loyalty with existing customers, amplifies your reach and attracts new customers to your business.

You concentrate on running your business and let us manage your Facebook page. A well-run page grows your audience organically through consistent, engaging content and timely interactions.

Even if you are a Facebook expert, it can be difficult to devote the necessary time to your business page. Haphazard, inconsistent posting look unprofessional and won’t do much to attract customers. You’ll also need to be responsive to messages and inquiries. Failure to respond to these quickly could potentially lose your business as people will go elsewhere to get an answer.

A strong Facebook presence needs work, but it is so worth it.

Facebook is still the number one platform for social advertising. But it can be difficult to build a successful strategy. Ad formats and regulations are changing all the time. A ‘like and share’ competition is only going to get you so far and is usually against Facebook’s rules. You’ll receive a flurry of page likes, which will ultimately damage your engagement levels.

Alongside a well managed Facebook page, your Facebook ads will allow you to precisely target potential customers.

Your industry and Instagram are a match made in heaven. It is becoming the platform to attract and engage clients. However, it’s not as simple as putting up a nice pic every once in a while. You need to be consistent, target the right hashtags and influencers and keep up on the latest industry trend to inspire your content. This can feel like a full-time job in itself.


Every day, around 200 million users log in to Instagram each day and 500 million accounts access Instagram Stories. 70% of users have bought something that they have seen in their Instagram feed. Your spa or salon needs to be in on this trend.

Targeted advertising is the perfect way to boost brand visibility and increase engagements. There are many ad layouts to choose from, including:

Image – Video – Carousel Slideshow – Collection – Instagram stories ad – Instant experience

Each of these formats can be used in a different way to achieve your campaign goals.

Your online reputation can make or break your business. It is vital that your track and protect your reputation online. Research has shown that people will look at 10 reviews online before deciding to trust a business. A negative review could cost you dearly.

Reviews can be found on many different platforms such as Facebook, Google, Trustpilot, TripAdvisor etc.

Brand management is about tracking your business across a number of platforms, including online mentions. If there are some negative reviews appearing, as your digital marketing consultant, I can show you the best way to address them in order to mitigate any damage, or even turn detractors into fans.

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