These days, your business can’t afford to be caught lagging behind the competition when it comes to competing in the online space. Driving schools need to have strategies in place for how to market themselves and their services to their target customers, and a big part of that is done online.
Driving schools that aren’t able to keep up with the times and don’t make the most of what’s offered by a good digital marketing strategy tend to simply get left behind. But what does a good digital marketing strategy look like for driving schools? That’s what we’re going to explore today, so read on to find out more.
Create a Website That’s Able to Compete
First of all, you need to make sure that you have a website in place that’s modern and delivers what people are expecting from a driving school. It’s still all too common for driving schools to have basic or outdated websites, and some don’t have websites at all yet.
This is something that’s clearly not sustainable if a business is to have any chance of finding new customers online. People will judge your business based on the quality of your website, whether you like it or not. It doesn’t matter how good your services are if people don’t make it past that first hurdle.
Put Your Contact Details Front and Centre
One of the things you’ll need to do on your website is make it as easily as it possibly can be for people to get in touch with you. They’re probably going to want to talk to you about your driving instructing services and they might have questions to ask. That’s something to be encouraged.
But it’ll only be possible if you make it easy to find your contact details. You should locate them in a header at the top of your page and ensure they remain there, no matter which page of the website the user is viewing. It’s also a good idea to create a contact page with a contact form that people can use.
Advertise Using Social Media and Google Ads
Advertising is an important part of any digital marketing strategy, and that should certainly be the case for driving schools too. Social media can and should be used to your advantage when it comes to advertising. Facebook is particularly good for this, especially if you’re looking to target specific demographics.
You should try to narrow down your target audience as much as you can and then find ways to direct ads at those same groups of people. Google Ads can also be used to your advantage if you want to target people searching for certain search terms relating to driving classes.
Harness the Power of SEO
SEO is something that can seem complicated to newcomers, but it’s not all that difficult to get your head around. It’s simply about making sure that your website and its various pages are optimised in ways to make it easier for people to find you via search engines, particularly Google.
What do people do when they decide they want to learn to drive and want to find a driving school? Well, they head to Google. That’s where most of us head to when we want to find a product or a service. It all starts with a Google search and your business needs to be prepared to exploit that fact via positive SEO techniques.
Consider Delivering Valuable Video Content
Driving schools can benefit a lot from delivering video content that potential future customers can consume and derive genuine value from. It could be advice on familiarising yourself with a car or the basics or passing a theory test. Head to Youtube to find out which content people tend to watch related to learning to drive.
There’s lots of it out there and people genuinely watch it. If you can get this content in front of people, you’ll have developed a new way of accessing customers and you’ll also show them that you know what you’re talking about. From there, you’ll develop a trusted voice and win new customers.
Start Using Google My Business
Google My Business is vitally important for any kind of business that operates in a local area. That’s certainly true for most driving schools, and it’s why Google My Business certainly shouldn’t be ignored. Try starting a profile on there and see if it impacts your online reach.
You should find that customers start finding it a lot easier to discover your business, and that they’re able to find its contact details through this profile too. Reviews can also be attached to your profile, making it easier to establish your business as reliable.
Make Your Branding Memorable
The branding you put in place for your business ideally needs to be reliable and memorable. You want people to see your brand logo and know what it’s all about and for it to stick in their mind if possible.
Of course, doing that might be easier said than done. But with the right of good graphic designers and branding experts, there’s no reason why you can’t establish a coherent approach to online branding that works for you.
Gain Trust by Getting Reviewed on Google and Trustpilot
Whenever you help someone pass their driving test, you should make sure that you ask them to leave a review of your company on a platform like Google or Trustpilot. The more glowing reviews you manage to accumulate, the easier it’ll be to find new customers.
It all comes down to trust because when people feel like they can trust your brand, they’ll be much more likely to want to pay for your services. It’s as simple as that.
These days, driving schools are found online, so a coherent and connected approach to digital marketing is essential to any driving school that wants to find success and find new customers. Each of the tips outlined above will help your business to achieve that, so be sure to make the most of them.