Barrie Le Gall, Digital Marketing Consultant
Great results don’t just happen, they happen because you make them happen!
These days, your business can’t afford to be caught lagging behind the competition when it comes to competing in the online space. Driving schools need to have strategies in place for how to market themselves and their services to their target customers, and a big part of that is done online.
Driving schools that aren’t able to keep up with the times and don’t make the most of what’s offered by a good digital marketing strategy tend to simply get left behind. But what does a good digital marketing strategy look like for driving schools? That’s what we’re going to explore today, so read on to find out more.
As your social media expert, the other part of my job is to ensure that social media activity generates sales/leads. You know, the ones where people want to buy stuff from your business!
Make your content easily accessible to search engines. I'm ready to implement solutions to boost your rankings and improve your performance from organic search results.
I manage your Facebook and/or Instagram PPC budget on a daily basis and react to the data with a focus on ROI. There's no point having a campaign that doesn't work!
I work solely with each client and don’t outsource work to third parties. You’ll receive a dedicated and devoted service to help you deliver solutions for your company.
I will create and curate content for posting to Instagram, making sure that you stay in front of your fans and followers and grow your awareness.
Your content marketing strategy will tell your audience how awesome you are, and tell them how they can be part of that awesomeness. its that simple.
First of all, you need to make sure that you have a website in place that’s modern and delivers what people are expecting from a driving school. It’s still all too common for driving schools to have basic or outdated websites, and some don’t have websites at all yet.
This is something that’s clearly not sustainable if a business is to have any chance of finding new customers online. People will judge your business based on the quality of your website, whether you like it or not. It doesn’t matter how good your services are if people don’t make it past that first hurdle.
One of the things you’ll need to do on your website is make it as easily as it possibly can be for people to get in touch with you. They’re probably going to want to talk to you about your driving instructing services and they might have questions to ask. That’s something to be encouraged.
But it’ll only be possible if you make it easy to find your contact details. You should locate them in a header at the top of your page and ensure they remain there, no matter which page of the website the user is viewing. It’s also a good idea to create a contact page with a contact form that people can use.
Advertising is an important part of any digital marketing strategy, and that should certainly be the case for driving schools too. Social media can and should be used to your advantage when it comes to advertising. Facebook is particularly good for this, especially if you’re looking to target specific demographics.
You should try to narrow down your target audience as much as you can and then find ways to direct ads at those same groups of people. Google Ads can also be used to your advantage if you want to target people searching for certain search terms relating to driving classes.
SEO is something that can seem complicated to newcomers, but it’s not all that difficult to get your head around. It’s simply about making sure that your website and its various pages are optimised in ways to make it easier for people to find you via search engines, particularly Google.
What do people do when they decide they want to learn to drive and want to find a driving school? Well, they head to Google. That’s where most of us head to when we want to find a product or a service. It all starts with a Google search and your business needs to be prepared to exploit that fact via positive SEO techniques.