6 Steps To A Successful Campaign
Time To Shut Up & Listen
And that time is now. Being a good listener is an invaluable tool and never more so than in social media. You can learn a lot by listening to what your customers are saying – not just about your brand but about your competitors, and other things they value or are turned off by. And speaking of competitors, it’s also important to listen to what messages they’re pumping out and where they’re turning up.
Stay Focused
You can’t be all things to all people nor can you accomplish all your goals in one campaign. You’ll be far more effective if you choose one goal, maybe two, TOPS, for your social media strategy. Do that, do it well. Then move on to slay the next dragon.
Are We There Yet?
To figure out how successful we’ve been with our social media strategy, I need to define what success really means to your business. Is it more sales? Is it sign-ups? Downloads? Likes? How will you measure return on investment?
Know Thy Customer
I need to know who your target audience is if I’m going to find them online. It’s crucial to understand their demographic, their wants, needs, challenges, and interests.
Then I can craft a message they’re going to hear loud and clear in a place where they want to hear it.
People First
Social media is just that, social. That means people interacting with other people, so to be successful you need to be sure your company is acting like a person, not a corporate entity. It’s important to start thinking about how you can express the human elements of your brand even if you’re in the B2B market because believe it or not, they’re people too.
Create A Channel Plan
Once I understand your audience and your message, I need to create a tactical plan for how, where and when we’re going to reach out to on social media, whether it’s Facebook, Twitter, Instagram etc.