With the recent boom in house prices that we have seen in the last few months, it is ever more important to take full advantage of the power of social media marketing for your estate agency. Social media is arguably the most effective way to connect with your target market, and in an age where home buyers and renters are looking for properties online, with just a touch of a button on their smart phone, this is especially true for the housing market.
So what is social media marketing exactly, and why is it so important for estate agents?
Social media encompasses all of the most used social platforms like Facebook, Instagram, YouTube, Pinterest, and Twitter, where people and businesses interact and communicate with each other. Also included are blog networks such as Tumblr, question and answer platforms such as Yahoo Answers, and other forums – essentially any place online where people communicate en masse. This is especially true of the property market, where house prices and values are discussed extensively, by home buyers and property investors alike.
Added to this, the number of people sharing information via social media is growing each day, and the platforms on which they communicate are becoming more intricate, and a more concrete part of their daily routine. These platforms are quickly replacing the more traditional, non-digital methods of finding properties to buy. Thus social media is arguably the quickest and most effective way to communicate with potential new home buyers.
How do you use social media to promote your estate agency?
Social media platforms are free to use and are therefore cost-effective methods of advertising to your target market. However, using social media optimally to communicate with potential home buyers can be very complicated, takes a lot of research, and requires a large degree of expertise. It’s not as easy as creating a Facebook and Twitter account and then posting updates about the properties and stock which you have available; this is unlikely to gain you the traffic and exposure you’re aiming for.
Social media is about sharing! Whatever you serve to your followers, your friends, or those in your circle has to be something which connects with them on a personal, and if possible, an emotional level. It needs to be something which is so engaging, interesting and valuable that they will then send it to their friends. This is how you quickly build a base of interested and loyal social media users, who you can connect with regularly, and potentially convert into customers on a consistent basis.
This is one reason why it is crucial for estate agencies, whether big or small, to implement a social media strategy designed by an expert consultant. Someone with the experience and expertise will be able to design a campaign that meets your business goals, with compelling content, and promotions, like online competitions and sweepstakes to engage your target market swiftly and effectively.