social media expert

3 reasons why great content and digital marketing go hand-in-hand

Whether you’re a digital marketing expert or brand-new to the world of SEO and social media advertising, you’re likely already aware that content is essential. When it comes to really getting your business out there, paid-for advertising may be a great way to get those visitors on-board quickly, but that extra hook is needed to keep them keen and push them to go from observer to customer.

Why is great content so important to your digital plan? Here are just a few of the reasons why investing in excellent content should be a significant part of your ongoing marketing:

Relevant and informative content positions you as the expert

Whether your niche is creating beautiful jewellery, designing amazing websites or offering local services, you want to be seen as an expert in your specific market.

That’s where content comes in. With well-written, valuable, and informative content, you can position yourself as an expert within your field.

Whether it’s providing e-guides on specific topics, filling up your blog content with useful tips and tricks, or simply providing detailed insight on your products and services.

Great content can make a considerable amount of difference to the success of your digital marketing if done right.

Google wants your website to be content-rich

While your specific customer base is the people you’re trying to reach, you have to appease Google’s algorithms and bots before you can get there.

More than ever, search engines are putting the focus on websites that have high value to searchers. In terms of what this means in non-jargon speak, it refers to sites that have content that’s relevant, well-written, and on-point for your specific audience.

If you want to get your business seen organically, then great content should be step one in your digital marketing plan.

Building trust and encouraging conversions

While pay-per-click advertising may be successful in terms of getting customers to your website, it’s your content that acts as the hook and improves that retention rate – leading to higher conversions over time.

The purpose of content is to encourage your audience to connect with your brand and website, whether you’re solving their problems through a product or offering a service that’s valuable to them.

Spell it all out, and you’re far more likely to see that visitor become a customer.

Are you considering investing in digital marketing for your business?

Get in touch now to discover how you can transform your social media marketing and online visibility with the support of a digital marketing expert today.

Freelance SEO Consultant

3 ways you can improve your SEO today (that really work)

Being a digital marketing expert isn’t always easy – especially not when I see so much bad information out there.

SEO, or Search Engine Optimisation, is one area in particular where I see a lot of misinformation – but it doesn’t have to be this way. In fact, there are legitimate ways you can start to improve your SEO without breaking the bank or getting on the bad side of the Google Gods. Even better, you can do it starting today for free.

Here are 3 of the best ways to boost your website’s SEO… right now.

1. Rewrite your website content

Have you ever heard the phrase ‘content is king’? It’s as true today as it’s ever been, and it’s something you can take advantage of right away. Google’s algorithms give a lot more credit to high-quality content than it used to, so it’s a good time to focus on the human reader rather than stuffing your content with keywords. You should still pepper in your key terms and phrases, but there’s no need to over-do it.

2. Ensure your heading tags and descriptions are on point

Without getting too technical, you should always ensure that your website’s headings and descriptions are optimised. Your site should have ‘h1’ and ‘h2’ tags (think of these as headers and sub-headers) at the very least, each one optimised for your target keywords and phrases. Having a unique meta-description for each of your pages is another way to signal to Google that your site is worth a bit of SEO juice.

3. Sign up for Google My Business

It’s amazing how many businesses I see out there not taking advantage of Google My Business, or GMB. It’s 100% free to set up and it’ll give you an almost guaranteed first-page result when people search your brand name. GMB is a little bit like a directory in the sense that it’ll provide your opening hours, contact details, phone number, and all that good stuff – all for free!

If you’d like even more expert guidance on how to send your website rocketing through the rankings, get in touch today and let’s talk SEO.