7 SEO Strategies for Ecommerce Sites

SEO Strategies for Ecommerce Sites

If you’re running an ecommerce site, you know how hard it is to drive traffic to your product pages. To boost your organic search rankings and traffic, see this article.

 

It’s not enough to just have a product that looks great — you also need to be able to explain what exactly it does and how your customers will benefit.

To create a compelling, user-friendly product page in your shop, provide useful, actionable information. The best place for this is below the product banner.

When a visitor comes through your website, they’ll either be browsing products or scrolling through the product gallery. What they’ll forget, however, is that you can create a compelling background for each product through product background pictures.

Now that you know how to take a great product shot, get started on how to benefit both yourself and your customers by providing a background image for each product. First, find the images you prefer and make sure there aren’t too many different products in your portfolio. Make sure your background image includes a quote from your business’ website, its tagline, and an indication of its appearance on the product page.

Product background pictures should be no more than 300 pixels wide and 300 pixels high. Your images should be shot in Full HD. Leave the background blur enabled if you want your background to better match the color or tone of the product.

Ask your wife or significant other to take a picture of you with your product. With Better Marketing, you have full creative control over the background of your product page. Your account includes over 200,000 products in your portfolio, so it certainly is possible to post multiple product photos. Simply place them in folders and move around them.

Here are the current best practices for product backgrounds and products.
Ensure that the product matches the style of the underlying product page. This will make the background of your product look appealing to users. Title your product page with the line “See how we’re really different from all other competitors!”

Your product page has to be suitable for all businesses, be they ecommerce, retail, or any other type of business. This includes the tagline, which specifies some key benefits your company will provide to customers.
Use your brand colors wherever possible. Your colors can present brand messaging and could convince potential customers to follow your reports and buy your products. Also, ensure you position your product clearly in both your product thumbnails (left and right sides of your product block) and your product detail sections (top right corner of the website, along with product cart).

Product thumbnail illustrations are great for product images and can carry additional weight with shoppers when deciding whether or not to click on a specific item.

 

Even though we could add a few hundreds (or thousands) of product pages, and they might work for some people, they just don’t perform well without a lot of extra work. Google’s product index focuses mostly on category pages. If I have six product pages, but I also want total category pages with descriptions, reviewers, categories by color, drop downs, etc, I’m going to be a lot more successful. As an example, you can check out the orange category pages on Tesco’s website.

Recently, I discussed how to add a products per page to your.htaccess file.
The Problem With 200 Paginated Content
What if you have a few thousand product pages that need to be crawled, indexed, indexed, and indexed some more? No problem; use.htaccess to rewrite XML sitemaps to show a 200 status code.

The problem with this approach, however, is that soon Google will be crawling your entire site, and you’d need to get new—and improved—product pages in place.

I asked Martin Pezet, product manager at Frac.tl, if they’re aware of any tools or methods to monitor indexation of paginated products…
Martin answered:
There are a few services that monitor existing paginated content across a set of pages, but ultimately we need to have a repeatable process. We do try to monitor it, but it is tiresome to monitor a couple thousand pages anyway. Therefore we decide to add indexes only on individual pages. We just grab static URLs of single pages by searching for frac code “12345” (quotes added). Then we quickly add parameters to walk through the additional pagination (i.e.:… foobar…>) from those indexes.

As you can see, Martin added a parameter in Roboto3.php to tell the crawler not to crawl deeper than the build number 1 of the paginated content.

By specifying 200 on all of your pagination content, and only having improved pages (which the crawler really doesn’t want to crawl), you can add them to your XML sitemap and get them added in to your normal Google index!

Or will they?
Menachem Richler, director of Systems for SEO at NVI, asked me this question via Twitter…
Another Search Engineer at Moz, John Mueller, is on the panel with Martin Pezet today; both of them will be discussing indexation and Googlebot. John says [during Q&A], “Google will not index text content on product pages.”

So, will they?
The Search Engines Might Answer Slowly
John says they are “working on it.”
Martin says [during Q&A], “Some people expect it”
Barry Schwartz, Search & Social at Ayima, says, “It’s going to happen.

 

According to SearchMetrics, 73% of consumers wouldn’t visit an ecommerce site or an app outside of a branded search or ad engine. This report illustrates a lot of the challenges that most sellers must face when they wish to run their own eCommerce storefront.

The obvious one, right? Selling online shouldn’t require you to build a ‘dumb’ or boring product page.
Wrong. Until you think about how you’re selling your products all the time while shopping online, it’s best to avoid dichotomous thinking.
There are essentially two aspects to creating attractive product pages:
Depending on the type of business you’re in, there’s a pros and cons to either approach. The first approach that a lot of sellers tend to follow is the product listing then subsequent product images.

It’s a method that works for them because it’s the most convenient to keep adding products to your cart as you browse through your catalogue.

This method works until you start to see features competing for your existing attention and capacity. Aside from that, the images can be rather bombastic or feature graphics that overtake the scroll view of the page. This will bog down your site as I previously mentioned, resulting in fewer views.
On the other hand, there’s the second approach that a lot of product listing creators adopt, namely a product search.

This is where you’ve got you covered because they’ll serve up your product listings, and this time, you’ve got some sort of algorithm at your disposal that’s able to sort through them and show you the best products for your search.

As you’ve probably guessed, I don’t recommend using Product Search as a method to create product listings.
I would much rather employ an SEO method that focuses on sending searchers to a more natural place to find me — the main product page of my store.

Shopping online is something that you’ve likely become notoriously adept at over the years. Whether you’re on Facebook, Instagram, or one of the countless other platforms out there; the end result is the same, you get shopping and have an urge to make all purchases you see fit with your goals.
We know this method is effective when it comes to increasing the searchability of your product.
Let’s say you’re a Black Friday surfer at heart.

Now that you know where you need to boost your presence, and how to position yourself in each of your social media channels, the second component is to create a social media checklist from scratch.

SEO Tips for Small Businesses

SEO Tips for Small Businesses

Having a website is great but if no one can find it, then it’s useless. Search Engine Optimisation (SEO) is the name of the game and it’s important that you make sure your site is accessible to search engines so that they can find it and include it in search results.

If your website is not SEO friendly then Google will not rank your content for queries or even show it in search results. Frankly there are hundreds of SEO best practices that you should do to ensure your website is user-friendly so that search engines love using it.

Here are the five most important ones. A perfect web design does wonders for SEO, making your webpage SEO ready means adding tags and implementing the right colours. Check out this quick guide to SEO-friendly web design.

All text on a webpage should be in the English language unless this doesn’t make sense for search engines and you’re specifically targeting non-English speaking audiences. Using keywords within your text will help search engines to understand the purpose of your page and content so that they can rank it easier for particular keywords. To optimize your text SEO, you can use the following special characters for SEO purposes.

Students will know all about the importance of using keywords when writing academic research but there are many other reasons to optimise your text SEO including improving your SEO visibility. This means making it easy for search engines to crawl your website and index it.

Good writing is punctuated correctly and there’s no excuse for using any kind of exclamation mark.

Having a long punctuation such as these in your text will make search engines interpret it as a question mark or something that isn’t the main point of your sentence. Text is what Google is looking for Google — this is especially important as search engines can’t see keywords. For this, make sure your title, subtitle, and section titles are as clear as possible.

 

Local SEO

Local SEO is very different from organic SEO. It’s all about getting your business listed correctly on Google Maps and Google Local. If you have a physical store, then you want to get your address listed correctly.

If you have a website, then you want to get your address, phone number, and hours of operation listed on Google Maps and Google Local.

 

One of the first things you need to know about local SEO is that it is very competitive and you need to treat it that way. There are many variables to consider and it can take time to figure out your niche. To help you out, here is a list of dimensions to focus your SEO efforts on: Google is constantly changing their algorithm to make local search better.

As a result, sites under constant review will have a worse rank. To maintain your current top ranking, you need to remove your site from Google’s index. This is why it’s important to read our article on the basics of webmaster tools.

To do this, head over to your website’s Properties page. From here, you’ll see the Remove from SERPs box and scroll to the bottom. Once there, select Delete and you will be able to start getting back to normal.

Having a good Google Map location is essential to your listings’ ranking on Google Maps. However, these listings don’t lead to search results.

To improve your Google Maps listing, you need to optimize your page to move the traffic to your physical store. Keep in mind that one of the most powerful tools at your disposal is the content marketing, so try implementing various contests.

Keep the context of your competition in mind when you go about your giveaways, but don’t forget to add links back to your social media profiles.

Adding locations to your Google Places accounts is a helpful way to make yourself visible in new areas and also improve your organic search engines. To do this, head over to your Google Places pages. Enable the geo-location tag and add the address of your business.

 

How to Avoid Mistakes with SEO

If you make mistakes with SEO, then it’s going to affect the way you market yourself and your business. SEO is the first thing that people will see when looking for your business. It’s the first impression that you give, so it’s important that it’s good.

The goal is to improve your SEO skills no matter what industry you work in. Improve search engine rankings is a long-term game.

During this time, you will need to employ a few strategies. These can’t be looked at in a piecemeal manner. If you only employ a few strategy strategies, then you’ll risk being short-changed on the advantage you have.

Imagine if you brush your teeth in the morning and never brush your teeth again after that. That would be terrible. Why would you want to do that?

It’s in the same danger zone as pursuing too much on your SEO journey.

Make sure that you only employ a few SEO strategies. Doing so will allow you to discover which strategies work and which you may want to abandon, resulting in making tweaks and optimization.

Improving your SEO will only succeed if it’s planned. The best way to do this is by scheduling time to execute your strategies.

Developing your strategy plan should only take a few hours.

Marketing is an iterative process. The goal is to find new places to improve.

Many marketers get caught up in the next thing instead of focusing on the things that would help them improve.

It’s important to understand where you got SEO but also how to improve it.

Exploding traffic and search engine optimization are nice-to-haves. This means a certain amount of SEO victory. More commonly, though, seeing more people interested in your product or service.

Marketing that is aligned to your values will come naturally.

When it comes to SEO, it’s important to develop a sense of urgency. It’s important to start implementing tactics that will make a noticeable difference.

 

Content Marketing

Content marketing is an incredible way to reach a wider audience. It’s also a great way to build credibility and authority in your niche. If you’re a blogger, you can use content marketing to write blog posts that offer value to your audience and help build your brand.You can even use it to build links to your website.” Content marketing is about earning links.

Anchoring content to a blog is helpful, but often superficial. Content that relies on strong anchor text and is more editorial is more likely to attract links from that blog’s readers. If the audience at the blog has a high search potential or share-ability factor compared to your target prospects, you may be able to get them to link to you.

Why do you want a link from their blog?

What you want a link for is a mix of their readers, their pages or other content, and the value that your post brings to their visitor. These are a few reasons these content marketers have written and been successful at getting links.

Financial transaction

Robert Kiyosaki:

A friend once asked me, “What’s the number one reason other people buy your books?” (I’ll paraphrase), Then he said, “Other people buy them to show off to their friends.”

Wow.

In other words, someone is buying your book so that they can use it as a VR prop. (Did you see the movie, 47 Ronin? Well, they do this with the 47 Ronin books. They don’t show Ren O’ Meyer nearly enough.)

That’s why people buy your books. They’re using them to show-off their status. As a (slightly embarrassed) content marketing nerd, I can kinds of posts that do this. They focus on transactions–communicating value in the form of a story.

But, it’s almost useless without a good navigation system and keyword research map to keep tabs on the flow of traffic. Getting traffic leads to making a sale–which then leads to a second visit to your site or newsletter signup. This is exponential.

 

Conclusion: For a quick resource on SEO, start with this article!

If you want to learn more about SEO, you’ll find a great list of resources here. It’s always a good idea to read some of the most recent content on a topic you’re interested in, so that you can stay up-to-date with the latest trends and developments.

Content is King. Before we get into the actual content-building process, there are a few things you should keep in mind before you start. Since there is such a strong emphasis placed on SEO in order to get high rankings and attract more readers to your content, it’s always recommended that you utilize keywords carefully in your titles and body copy.

There are a number of things you can do with keywords, but let’s go over some of the most common ones and their usage in SEO headlines and body copy.

Search results typically rank as one of three things — user, authority, and site. This means that SEO headlines and body copy should focus on each of these three factors:

1. User (What type of user are they?) — The keywords you choose will affect how users rank for your keyword (Could be a search term for your product or service, for instance.)

2. Authority (How well-known is the brand in that niche?) — One of the most popular keywords in SEO research is known as the “boundary-pushing keyword” — as you place a keyword in front of a keyword that’s potentially competing with other keywords, it forces all higher-ranked keyword phrases into a ranked position.

This means that your overall ranking can be improved since users are forced to consider what other keywords are available to them! This is also known as a preemptive keyword addition! If you want to run a keyword through a list, make sure that it’s a preemptive keyword!

3. Site (What is the authority of this site allowing the keyword to rank?) — Having the anchor text of a site keyword within a keyword helps users guess what the primary keyword source is for a particular search.