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3 benefits of SEO that you need to know about

An effective SEO strategy has remained essential for any business to achieve success online, despite the digital landscape changing dramatically over the past few years. With this in mind, I’ve compiled a list of the 3 most important benefits of SEO that you need to know about:

Increases traffic and conversions

The most important benefit of Search Engine Optimisation is that your website will rank higher on search engine results pages, making it more likely that potential customers will click on your website’s link and boost traffic.

Having keyword-relevant and informative meta descriptions and title tags on your site helps to not only boost your site’s click-through rate but also increase conversions, so you can ensure that only customers who are likely to take action will visit your page.

Boosts brand awareness

Top position rankings on search engine results pages will lead to significant impressions and more exposure for your website. Not only does being on the first page of results for your target keywords help consumers associate your brand with those keywords, but it also helps to build a level of trust with your potential customers.

Appearing on the first page of results gives your customers the impression that your page is trustworthy, so the more frequently your content appears high up on search engine rankings, the more opportunities you have for brand exposure.

Provides trackable results

SEO provides quantifiable results, so whether you’re a non-e-commerce site or an e-commerce site, you are able to track every significant element of your SEO strategy.

This includes being able to view data regarding conversions, traffic and rankings, as well as more detailed engagement metrics and demographic information about the users who have visited your website.

A reputable SEO provider will be able to see exactly which paths visitors to your site have taken, from the keywords they searched with to the point at which they made a purchase.

For non-e-commerce websites, you can calculate the value of your SEO strategy by attributing values to your lead conversions, such as users filling out a contact form and requesting more information or signing up for a service.

If you’re looking for a digital marketing expert to help you with your SEO strategy or social media marketing technique, don’t hesitate to get in touch with me by filling out my online contact form or giving me a call at 07590 329204 today.

Freelance SEO Consultant

3 ways you can improve your SEO today (that really work)

Being a digital marketing expert isn’t always easy – especially not when I see so much bad information out there.

SEO, or Search Engine Optimisation, is one area in particular where I see a lot of misinformation – but it doesn’t have to be this way. In fact, there are legitimate ways you can start to improve your SEO without breaking the bank or getting on the bad side of the Google Gods. Even better, you can do it starting today for free.

Here are 3 of the best ways to boost your website’s SEO… right now.

1. Rewrite your website content

Have you ever heard the phrase ‘content is king’? It’s as true today as it’s ever been, and it’s something you can take advantage of right away. Google’s algorithms give a lot more credit to high-quality content than it used to, so it’s a good time to focus on the human reader rather than stuffing your content with keywords. You should still pepper in your key terms and phrases, but there’s no need to over-do it.

2. Ensure your heading tags and descriptions are on point

Without getting too technical, you should always ensure that your website’s headings and descriptions are optimised. Your site should have ‘h1’ and ‘h2’ tags (think of these as headers and sub-headers) at the very least, each one optimised for your target keywords and phrases. Having a unique meta-description for each of your pages is another way to signal to Google that your site is worth a bit of SEO juice.

3. Sign up for Google My Business

It’s amazing how many businesses I see out there not taking advantage of Google My Business, or GMB. It’s 100% free to set up and it’ll give you an almost guaranteed first-page result when people search your brand name. GMB is a little bit like a directory in the sense that it’ll provide your opening hours, contact details, phone number, and all that good stuff – all for free!

If you’d like even more expert guidance on how to send your website rocketing through the rankings, get in touch today and let’s talk SEO.

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Picking The Right Marketing Expert For Your Small Business

Tips On Choosing The Right Digital Marketing Expert

Google analytics, SEO, hashtags… the list of technical words goes on – digital marketing can be a mind field for most small businesses (social media start-ups aside, of course). But, in 2020, your social media presence and online advertising tactics can also be vital to your company’s success.

Luckily, there are lots of marketing agencies and social media managers around eager to take care of that side of things for you, leaving you free to concentrate your precious time on what you’re good at: growing that start-up of yours.

The digital marketing industry is a big one, which means you can afford to be picky about who you hire to help put your company on the map. Marketing is a massive part of future company growth, so do your research and ask the right questions when selecting an agency or individual to work for you. Here’s a few key points to consider…

What’s your niche?

If you’re running an innovative engineering start-up specialising in some ground-breaking automotive technology, you probably don’t want to hire a marketing consultant with a portfolio of fashion campaigns – regardless of how successful they are.

They’re unlikely to be able to represent you as well as a smaller, perhaps lesser known agency, which has a host of engineering-related campaigns already under their belt.

Similarly, if you’re a budding plant-based chef of some sort selling the “best” vegan cheese, it could be worth checking that none of the marketing agency’s previous or current campaigns clash with your company’s ethics.

For example, if they do the social media for a big name dairy ice cream brand or similar they should be avoided, as using them – no matter how good they are at marketing – would be counterintuitive, as knowledge of their other work would likely upset your customers and could therefore be damaging for your business.

If it’s not clear who the company’s previous or current clients are and this is something that interests you, then ask them. And, while you’ve got them on the phone, ask them if they know many experts and influencers in your industry. If so, who?

If they can’t name anyone on the spot, forget them.

Can they do it all?

Chances are you’re busy enough without having to run around chasing several different people to ensure your marketing is on track.

So, keep things simple by hiring one person or an agency who can do it all – that’s the SEO for your website, your social media posts, your online adverts etc.

You’ll also want to ensure that they are proficient in all of the social media platforms that are important to your business. Most digital marketing pros will be Instagram and Twitter whizzes, but if your company is interiors focused, you will need to check that they have Pinterest nailed, too. Likewise, if you’re an innovation-based start-up, ensure that they understand the ins and outs of LinkedIn, as well.

Do you like their campaigns?

It may sound silly and rather obvious, but if you don’t like the work they’ve done for other companies, chances are you won’t like what they would do for you either. Poor design work or bad grammar?

Look elsewhere. Have a browse of their work on their website and make this call before you bother approaching them for more information – it will save both yours and their time.

What do previous clients have to say about them?

What do previous clients have to say about them?

Once you’ve found a marketing expert that you think could be right for you and your small business, get some references.

Photo by Peggy Anke on Unsplash