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Social Media Consultancy For Startups

How a social media consultant can help small businesses and startups with social media marketing. From advertising on Facebook and Instagram through to TikTok advertising.

From daily posting on your companies social media profiles and managing your paid advertising on Facebook, Instagram and TikTok to ensure your PPC spend is well withing budget.

This could be the role of your social media consultant.

For those of you that don’t know me, I’ve been a full-time social media consultant for over 18 years.

I have worked with many B2C and B2B companies to grow their social media presence and develop strategies to ensure they stay ahead of the curve.

I specialise in Facebook Advertising and Instagram Advertising. I also advise companies on their Instagram presence and how to optimise their post performance.

I also advise business owners and startups on their Facebook and Instagram advertising strategies and on growing their account via paid advertising.

However, I do have lots of experience with startups, particularly those acquiring a PPC lead via an Instagram influencer or blogger. And I can get down and dirty on how to best build an account, post results, and profile views. This helps a lot of small businesses and startups.

With my experience in helping B2C and B2B companies, I’m widely known as an expert on social media. And to date, my social media knowledge has been passed down to my students during my courses, enabling me to share our knowledge with students and entrepreneurs.

This article is a breakdown of how I built a leading luxury fashion influencer account, how I managed it for clients, what I learned from building it and how them I can help you too.

“Entrepreneurs are great at setting up a little ecosystem around themselves, and that’s great for matching their consumer needs as they seek more brands to support.” Maayan Zeevi, FineXpertise

The Account
“I’d always wanted to be on Instagram, but until I was 17, I never understood people were into it.” Maayan Zeevi, FineXpertise
Luxury fashion and influencer marketing are all the rage today. As a millennial, I understand this. I myself am just starting to explore the world of influencer marketing; we have had platforms like TikTok, Radar and Clubhouse in recent years. And Instagram is quickly catching up.
My course focus is on young entrepreneur startups and female entrepreneurs. Every week, we work with a specific group of entrepreneurs, and each week I develop a specific strategy utilising the feedback and insight gained from completing our weekly assignment.

From setting up newsletter automations for email marketing and launching Email Thought Leadership to stand out from the competition. From public relations’ social media and email campaigns to applying digital marketing lessons sown by the great experts at Ogilvy, Dentsu, Mastercard and Wolff Olins.

Why be left behind under active social media marketing, when you can also fully leverage social media for growth and traffic to your business. To be successful, small businesses and startups need all the help they can get!
Disclaimer: If you do not want to follow a strict set of steps to game social media platforms and drive up your traffic then then you should not be on social media for a while. These are the main things you need to know when it comes to social media and the advice from social media consultants.

It can be seen as a risky business to be on social media or even gaining Facebook and Instagram followers. This is especially the case for start ups because you are still building your business initially. Those first few loyal fans you did not expect as a business owner will be mainly your customers or potential customers who you wait to see grow before you start marketing to them.

“Almost all Facebook users are being induced to post at least once a day.”
Almost half of all users are changing their account location or removing their accounts entirely due to rule-breaking or unacceptable content. The way we are using these platforms determine if they are being abused whilst a majority of us use them within accepted social norms.

Advertising on social media is a traditionally ‘risky’ choice for business. While it allows users to enhance their businesses profile, there are a few things to consider to really nail down the ROI on social media advertising.

A lot of businesses choose to spend traditional advertising budgets, beyond the typical media spending channels such as radio, billboards, and TV. This way they can leverage it to improve the click-through rates (CTR), conversions and can use the cost as a marketing tool in all areas of the business.

The issue here is traditional advertising can be expensive and even a loss leader for your business. However, social media allows you to put all your campaign spend online and it often doesn’t cost a cent more. Of course you still need to implement some targeted campaigns to keep the ROI.

Obviously, you could choose to run everything offline which can work if you are well established with a bulging website or a trusted brand. However many businesses and online businesses choose to publish more content, in more channels. This is often described as a matter of ‘sustained presence’. Other start ups are effectively building social media businesses.

A search and social media consultant to improve results

After working in digital marketing consultancy for over 18 years, Barrie Le Gall founded FoundUB4 in 2010.

A fully-serviced social media and search engine marketing consultancy company, FoundUB4 helps ensure your company maximises its digital presence and profits.

I will work closely with you to ensure your business has the best strategies that fit within your marketing plan and help you meet your business objectives. FoundUB4 was founded to provide a personalised service for companies, so I take pride in ensuring each client receives the same reliable and dedicated service. As a social media consultant, I will work to ensure my service fits with your business needs and drives your customers to take action.

Bespoke strategies at competitive prices

My company offers strategies at competitive prices, lower than those you’ll find at a social media or marketing agency. I provide you with a personalised and tailored social media or search engine marketing plan for your company which will deliver results.

I have numerous years of experience creating content and driving strategies across various channels. Whether you are looking to increase the leads you receive on Facebook and Twitter or improve your brand awareness through Instagram and Pinterest, I will help you create content and plans to improve your brand’s presence on social media channels. I will also ensure they are relevant for your target audience.

I have worked with multiple clients across a diverse range of industries including; start-ups, sports and local businesses. I work with many types of companies from small local plumbers, to larger corporations.

A dedicated and reliable service

I provide a fully outsourced social media consultant service, delivering excellent results for companies on social media and search engines. I work solely with each client and don’t outsource work to third parties. You’ll receive a dedicated and devoted service to help you deliver solutions for your company.

Flexible rolling contracts

FoundUB4’s contracts roll on a flexible, monthly basis, allowing you to choose the service or services which will help you meet your business goals. You won’t need to commit to a year or eighteen-month contract, giving you extra peace of mind and value for money without extra costly setup needs.

Working to any budget

Whether you have a small or larger budget, I can work with you to create solutions for your social media channels or improve your company’s search engine presence.

If you are searching for an experienced social media consultant to help you improve your company’s presence online, FoundUB4 is the perfect company. Whether your company wants to create social media channels and needs help to ensure they are correctly set up, or has used social media for years and wants help to implement advance strategies to drive results, I can help.

To see how you can improve your brand’s social media and search marketing, call today on 07590 329204.

Facebook Advertising Consultancy – Why Outsourcing Is A Good Idea

Why outsourcing facebook advertising to a professional consultant is a good idea
It’s often said that social media is continuing to become a more ever-present aspect of all of our lives. If you take a look around, it’s hard to argue that it’s not true. Think of your family, friends, co-workers – how many of them have a Facebook, Twitter, or Instagram account? The answer is probably all of them.

Why advertise on social media?

Social media is often misunderstood, however. Social media is a tool – it’s up to the user what they want to do with it. You could, for example, just upload photos of your dinner to Instagram or use Twitter to follow your favourite celebrities – but why shouldn’t social media be more than that?

Facebook, for example, continues to be the largest social media platform in the world. That means you have an enormous potential audience you can advertise to. Social media advertising is affordable, effective, and entirely customizable to your needs. No matter what you want to advertise, doing it on social media is essential in the current technology-focused climate we live in if you want to make the most of your opportunity.

Why outsourcing is a wise choice

So, social media advertising is a good thing, and with so many people in the world currently using social media, it’s essential. But why should you outsource to a specialist? There are several reasons why outsourcing is a wise investment, as opposed to doing it yourself.

Key experience

Unless you’re already experienced in the world of social media advertising, it’s highly possible you won’t know exactly what to do to get the best results. There’s no shame in that – we don’t know what we don’t know. The issue is that you have to learn, and learning takes time. You have a business to run, a product to sell, or an event to promote – do you really want to make the mistakes necessary to learn for yourself?

When you outsource, you take advantage of someone else’s trial and error. Your social media consultant will have already made the mistakes necessary to learn what works and what doesn’t. They’ll also be able to bring you valuable insight into the current state of the social media landscape, to help you better understand what’s going to work and what isn’t. Ultimately this saves you time, money, and makes your advertising more effective.

Ongoing management

A social media campaign isn’t a “set it and forget it” proposition. You don’t just prepare the advertisement, push it out there, and then forget about it. Advertising campaigns across all platforms need ongoing management if they’re going to be as effective as possible. The same is true for social media – the nature of the platform means that engagement is always a high priority, so someone has to track and measure that engagement.

There are many different tools and techniques used to track how successful an advertising campaign is being, and you need to be able to digest those statistics in order to provide a clear path forward. A social media advertising consultant can handle all of this for you – breaking everything down into concise, easy to understand chunks. This means you don’t need to take time away from running your business but can still make informed decisions.

Begin building the right relationships

Working with the right social media advertising consultant will allow you to develop a symbiotic relationship over time. They will understand more about your business, your goals, and what you seek to achieve. This ultimately makes the whole process easier and quicker. Most importantly, it means the quality of your social media advertising will be consistently growing over time.

Social Media Consultant – The Advantages Of Using A Social Media Expert

The advantages of using a social media expert

Marketing your business can be challenging, particularly when it comes to social media. Social media as we know in marketing it is still relatively new, so it’s understandable if you haven’t got to grips with it yet.

We live in an innovative time, with social media advancing regularly, so there’s a lot to learn. Sometimes it’s easier to take the load off and employ a social media expert instead to relieve some of the pressure.
There are several advantages to choosing an expert to manage your social media marketing for you, including freeing up your valuable time to focus on other areas of your business.

Save time

Social media marketing can be very time consuming, especially if you’re not familiar with what you’re doing. Employing an expert means that you’ll save yourself a lot of time which you can use to focus on sales and networking.

Often when you’re a business owner, you can feel as if there aren’t enough hours in the day, so it makes sense to take some of the load off where possible.

Get it right

If you don’t know what you’re doing when it comes to social media then there’s a high chance you’ll get a few things wrong. Although this may not affect your business too much in the short term, it will likely impact the amount of traffic you get through social media pages in the long run.

Employing someone that specialises in social media marketing and knows the ins and outs means that you won’t run the risk of getting anything wrong.
It can be hard to stand out among your competitors, so having your social media right will likely give you an advantage.

Social media experts help conversions

Converting your social media followers into customers is something that a social media expert can help you to achieve. Most businesses that start to market their products on social media see a positive impact on their sales within twelve months of doing so.

You may have a following on your social media pages already, but getting that following to become your loyal customers can be tough unless you’re a social media expert.
Furthermore, a social media expert knows exactly the type of content your pages need to post to help your following to engage and will be able to evaluate when the best time of day is to appeal to your demographic.

Your adverts will be analysed by a professional

If you’ve ever experimented with paid social media advertising then you’re probably aware of how easy it is to spend your budget. Unless your ads have been optimised to appeal to your target audience in the best way possible then you’ll likely be throwing money away for nothing.

A social media expert will analyse your ads and ensure that any paid adverts that you run will get the best results possible. You may even be able to save money on your paid advertising and get better results than you did before.

An expert will build your brand

Branding is a hugely important part of marketing, and getting your brand message across or establishing what you’re about on social media is essential. Allowing a social media expert to manage your pages will mean that your content will be in keeping with your brand and you’ll always have someone ensuring that your voice is consistent. Social media is very much about community, a social media expert will ensure that your pages encourage a space for a community to build among your followers and customers.

Monitoring and engaging

Monitoring your pages and engaging with your followers can be both time-consuming and monotomous. A social media expert will help you to monitor your pages and engage with your followers in a way that will get you results. Social media pages may also receive spam comments that can be detrimental to your image, an expert will be able to advise you what to look out for and how to keep your image professional.

Is it expensive?

Hiring a social media expert doesn’t have to be expensive. You’ll likely save money in other areas, and an expert will aim to increase your sales.

What if the consultant isn’t local?

Your social media consultant doesn’t have to be local to you to be successful. We are lucky to live in a world where working with others remotely is incredibly simple. This means that you can choose a consultant based on their expertise and marketing experience rather than their location.

You may think that you’ll need to meet with a consultant face to face on a regular basis in order to be successful, luckily this isn’t the case.

A consultant can give you advice via video call and you can send any important documents to each other remotely. Employing a remote consultant is likely to be less expensive than calling one into your office each time you need marketing advice.