Forget Facebook and Twitter: Instagram is where all the cool kids hang out these days. Not only that, but it’s also quickly becoming a favourite with online marketing gurus. With a user base which exceeds 700 million (http://uk.businessinsider.com/instagram-number-of-users-700-million-2017-4) and higher engagement rates than just about any other social media platform out there, getting yourself on
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Social media has many benefits but can it really help your small business? In short, yes. Interacting with your customers in any business is important, but when it comes to a small business it can be crucial. In a world where big names and brand loyalty can dominate, standing out from the crowd on Facebook,
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Influencers are a new breed of marketing potential; a gateway into the social media feeds of potentially millions of followers, many of which hang on every word of those that they follow and idolise in this way. The question is, therefore, how can a business scale this exposure using an influencer? Here are three top
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Social media has the potential to transform a business, organisation or even an individual. We have all seen the stories about how a campaign or story can go ‘viral,’ suddenly being shared and reaching many thousands, if not millions. Clearly, social media marketing has become a crucial part of many organisations’ marketing strategies, but there
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