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Social media has the potential to transform a business, organisation or even an individual. We have all seen the stories about how a campaign or story can go ‘viral,’ suddenly being shared and reaching many thousands, if not millions. Clearly, social media marketing has become a...

Forget Facebook and Twitter: Instagram is where all the cool kids hang out these days. Not only that, but it's also quickly becoming a favourite with online marketing gurus. With a user base which exceeds 700 million and higher engagement rates than just about any other...