Social media has become an essential part of doing business in today’s digital age. However, managing social profiles, creating engaging content, and running effective advertising campaigns can be a daunting task for businesses without dedicated marketing resources. This is where professional social media consultancy services provide tremendous value.
Gain Valuable Expert Insights
Social media algorithms and best practices are constantly evolving. A professional consultancy will have deep insights into the latest trends from spending countless hours optimizing campaigns across different industries and niches. They understand what types of content and advertising resonate best with specific audiences. Their experience and testing can help guide strategic decision-making and save valuable time that may otherwise be spent attempting unsuccessful tactics.
Improve Brand Visibility and Engagement
A consultancy will audit your existing profiles to identify ways to strengthen your brand’s online presence and follower engagement. They know how to craft compelling profile bios, posting schedules, and content formats tailored to each platform’s unique audience. Regular insightful posts aimed at potential customers can help raise your brand on search results and keep you top of mind. Higher engagement also influences important metrics like follower growth and recommendation to similar users.
Boost Sales Through Targeted Advertising
A consultancy’s extensive experience leveraging different social advertising tools gives them an edge in driving measurable business goals like sales, leads, and website traffic. Their expertise lies in crafting attention-grabbing ad creative, selecting the most impactful objectives and bidding strategies, and optimizing campaigns in real-time based on performance data. Well-targeted campaigns enable affordable customer acquisition and raising brand awareness to a self-sustaining level.
Leverage Analytical Insights
Social platforms provide a wealth of audience insights that a consultancy can use to continuously refine your strategy. Demographic patterns, top performing content types, times of high engagement, and funnel metrics all offer valuable intelligence. Regular reporting on key performance indicators keeps strategies accountability. Data-driven decision-making helps spend budgets more efficiently to maximise measurable ROI across different objectives over time.
Gain Access to Ongoing Support
Unlike a one-off training session, a consultancy provides continuous support to adapt to changing conditions. Issues with profiles, content approvals, new platform features and algorithm updates are tackled promptly. Campaigns and strategies receive ongoing optimisation to improving results month after month. This ensures your efforts stay fresh and engaging to nurture stronger customer relationships through every business stage.
How much does social media consultancy typically cost?
Pricing varies depending on the scope of work and services required. Most consultancies offer flexible packages starting from £500-1000 per month for basic setup and optimisation of 1-2 channels.
What types of businesses benefit most from consultancy?
Consultancy is most suited for established small-to-medium businesses seeking a scalable growth strategy. Consultancy accelerates the learning curve for businesses without in-house marketing teams by leveraging expert insights.
How do I know if a consultancy is reputable?
Check for case studies and client testimonials, qualifications and certifications of staff, membership in trade bodies like ISM, and online reviews from platforms like Google. Established consultancies also tend to have comprehensive services and transparency around their processes.
Can consultancy services be tailored for different budgets?
Yes, most consultancies offer flexible packages to suit various budgets and needs. Options may include a la carte services, monthly retainers with different support levels, or project-based work with defined goals and timelines. Start with an audit or strategy session to assess the best approach.
What results should I expect to see?
Metrics like follower growth, engagement rates, website traffic, qualified leads and sales tend to increase gradually with ongoing consultancy. Most clients report a 20-40% improvement within 3-6 months depending on the business and goals. The key is having quantifiable objectives and regularly tracking key metrics.
The Bottom Line
Overall, professional social media consultancy delivers significant hard benefits that are tough to achieve alone, including increased visibility, sales, operational efficiencies, and long-term growth. By leveraging expert strategy, ongoing support, and data-driven decision making, businesses of all stripes can see faster, more measurable returns across their investment compared to diy efforts. If maximising opportunities across platforms like Facebook, Instagram and Twitter is a goal, then outsourcing to an experienced consultancy makes sound business sense.
In this article, we reviewed the main advantages that professional social media consultancy services provide to businesses. From strategic guidance and campaign management to ongoing optimisation and analytical insights, consultancies offer proven methods of leveraging social platforms for business goals like sales, leads and brand awareness. Their experience and resources can help any company accelerate results from marketing efforts. For those seeking scalable growth and wanting to maximise return on social media investment, consultancy presents a compelling option.