Be the answer people see when they ask ChatGPT.
ChatGPT started showing ads in the UK in June 2026. They appear under its answers, matched to what someone is asking about. It’s a new channel, so I test it carefully, alongside what already works for you, and judge it on results you can count.
- Live in the UK since June 2026
- Shown under answers to Free and Go users
- Matched to the conversation, not to keywords
- Conversion tracking available
What ChatGPT ads are.
When someone asks ChatGPT for a recommendation, a sponsored link can appear underneath the answer: your name, a short headline, a description and a link.
There are no keywords to bid on. Instead, you describe the situations where your business is relevant, and ChatGPT matches your ad to conversations about those topics. Ads are shown to people on the Free and Go plans; paid plans like Plus and Pro don’t see them.
OpenAI says the ads don’t change ChatGPT’s answers. They sit below them, clearly labelled as sponsored.
How it compares with Google Ads.
| Google Ads | ChatGPT Ads |
|---|---|
| You bid on the words people search for | You describe the situations where you’re relevant |
| Your ad sits among search results | Your ad sits under a written answer |
| Years of data on what works | New. Nobody has years of data yet |
| Usually the first place I’d start | Worth a measured test once the basics are working |
How I’d test it for you.
Check it fits.
If your customers ask ChatGPT for recommendations in your category, it’s worth a look. If they don’t, I’ll say so.
Start small, with tracking.
A modest test budget, conversion tracking in place, and a clear benchmark from your other channels to compare against.
Write for the conversation.
Short headlines and descriptions written for someone mid-question, and situations described precisely so the right conversations trigger your ad.
Keep it or cut it on the numbers.
If it brings customers at a cost that works, it gets more budget. If it doesn’t, the budget goes back to what does.
It’s new. Nobody has years of data on ChatGPT ads, me included. I’ll test it with a budget you’re comfortable with and tell you plainly what it did.
Barrie Le Gall, founder
I don’t guarantee results, and I’ll tell you upfront if £1.5K a month plus ad spend isn’t right for you yet.
In clients’ own words
“We have been working with Barrie for over a year now, and I can honestly say it’s been the best business decision I’ve made.”
“Barrie will always get back to me promptly and I have found it very easy to work with him. His attention to detail is excellent and he is always looking to push my business forward.”
“Very professional. Always happy to explain the process and the reasoning behind it.”
“Great at finding new markets and customers. It’s like he knows everyone, he’s that good.”
Straight answers, before you ask
Explore your options for ChatGPT Ads.
Tell me what you sell and where your customers come from today. On the call I’ll tell you honestly whether a ChatGPT test makes sense yet.
- 1Schedule a call for a time that suits you, or choose Call me and I’ll ring you.
- 2I look at your ads before we speak, so the call is about your business, not a sales script.
- 3On the call, we go through your options. I tell you honestly whether I can hit your targets. If I can’t, I’ll say so.
Prefer to talk now? Call 07590 329 204
Pick a time that suits you. You’ll get a confirmation straight away.
Two quick questions, then your details. I’ll call you during office hours.