“I'm not in the AI business. I'm in the paid media business, and AI is how I do it better.”
— Barrie Le Gall, Founder & AI Consultant, FoundUB4
15+ years running paid media, now built on AI, not headcount. I built AI systems into how I plan, test, and report on every account I manage, so you get senior attention without the agency mark-up that pays for a big team.
Quick facts
- Founded FoundUB4 in 2010, after working with global agencies
- Overseen 100+ client accounts personally, across service, ecommerce, coaching and B2B
- Status Registered Meta Business Partner
- Based Northampton, UK, working with clients across the UK and internationally
- Focus Meta Ads, Google Ads, TikTok Ads, ChatGPT Ads, landing pages and CRO
Why AI, and why now.
I started running paid campaigns in 2010, back when agencies could get away with slow reporting and a junior on your account after the contract was signed. Over 15 years I watched the same problems repeat: slow feedback loops, generic targeting, and accounts that only got real attention right before a renewal conversation.
I built FoundUB4 around solving that, and over the last few years I've rebuilt how I work using AI systems for audience research, creative testing, and daily account monitoring. That means I catch a dip in performance the same day it happens, not three weeks later in a monthly report, and I can test more creative variations in a week than a traditional team could test in a month.
I'm still the one on every call. AI is how I do the work faster and catch more, not a replacement for someone who understands your business.
What you're used to, versus what you get here.
The process behind every account.
Discovery
A full audit of your current accounts, tracking, and past performance, so nothing gets rebuilt that's already working.
Strategy & setup
Tracking fixed, a testing plan written, and campaign structure rebuilt around what your data is actually telling us.
Creative & testing
Multiple creative directions tested in parallel, using AI to speed up variation and analysis without cutting corners.
Optimization & scaling
Budget shifted toward what's proven to convert, with daily monitoring so problems get caught the day they start.
Ongoing refinement
Reporting every cycle, straight numbers included, and a standing plan for what gets tested next.
Where you come in
You approve creative and claims. Strategy, targeting, and day-to-day decisions are mine to make and be accountable for.
Talk to me directly, not a rep.
Every call goes to me. Book a free diagnostic and I'll tell you honestly whether I can move the needle for you.
Email Barrie directly →