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18 years experience,
I must be doing something right.

FoundUB4 is a full-service outsourced search & social media consultancy company that was founded in 2010 by Barrie Le Gall, and helps companies of all sizes to maximise their presence online and profit from it.

 

As business increasingly moves online, knowing how to take advantage of this powerful medium can mean the difference between staying in business and losing out.

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Search Engine Management0%
Social Media Marketing0%
Freelance Consultancy0%

What It’s Like Working With Me

A Few Companies I’ve Worked With

Working with both agencies & businesses, globally.

I have provided and implemented social media strategies for a number of businesses as an outsourced SEO & social media consultant that have delivered outstanding results on social networks including: Facebook, Twitter, Youtube, Instagram, and Pinterest, increasing brand positioning for a number of clients in industries including, health, beauty, fashion, sports, healthcare, cosmetic surgery, travel, automotive, dating, confectionery, and many more over recent years.

My Mission,
Why I Set-up FoundUB4

As freelance social media consultant of FoundUB4, a full-service on-line marketing company in Northampton, I work with a wide range of clients to make their voices heard on-line through SEO and social media. Simultaneously, I continuously get to know the people behind the company to ensure I provide them with a truly dedicated service as if I worked for them solely in their company.

My mission is to help companies of all sizes achieve the financial rewards needed to stay in business.

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Experience,
Where I’ve Worked

Mason Williams Communications

Throughout my time working at Mason Williams Communications, Barrie was employed to manage existing SEO clients including Budget Insurance, Bennetts Insurance and Radisson Edwardian Hotels to name but a few. The overall objective was to increase search positions for the most generic search terms to ensure the clients website ranked above the fold for the required terms.

In addition, I was employed to setup the social media service for the company which included: –

  • Creating proposals for pitching clients for social media campaigns
  • Devising social media strategies for blue chip companies including Schwarzkopf LIVE Colour XXL, Schwarzkopf got2b, Schwarzkopf Salon Style, and many brands within the Hasbro brand
  • Setup of social media campaigns on targeted social networks with full ROI tracking
  • Creating branded WordPress blogs to be used as a central hub of information
  • On-going daily management of the social networks, with fresh unique content
  • Weekly social media reporting with insights into the campaign performance and revenue generated from the campaign.
  • On-going social media optimization to “tweek” the campaign based on user behaviour to ensure the content was what the users wanted, when they wanted it.

I left Mason Williams as a full time employee to continue working for them as a social media consultant, which is when I started FoundUB4 Ltd.

G-Forces Web Management

Senior Search Specialist – G-Forces Web Management – www.gforces.co.uk – Maidstone – Kent

Setup online marketing department from 1 member of staff to 7 within 18 months, and client spend by over 800%. Working on an array of website platform including, CMS, E-Commerce and live data feed requiring research on specific industries to ensure the right strategy is implemented for the right client.

Management Experience:

  • Up-sell of marketing services to existing clients through phone, email and face to face meetings.
  • Researched industries and wrote proposals for prospective new clients.
  • Monthly / Quarterly KPI meetings with presentations of current performance and up-sell new marketing strategies for forthcoming marketing campaigns including SEO, VSEO, SMM, PPC.
  • Advanced analytical reporting for clients tracking both online and off line conversions.
  • Training of staff to ensure each member is aware of currently guidelines and strategies.

Key Achievements:

  • Setup marketing department within Web Management Company.
    • Management of monthly PPC budgets of £50,000 + and SEO budgets of £70,000 +
  • Setup Behavioural Targeting campaigns that generated above industry average click through and conversion rates.
  • Implemented social media campaigns across Twitter, Facebook, Bebo etc. for a number of accounts that generated conversion rates in excess of 30% for ecommerce and 16% for enquiry website clients.
  • Creation of micro-blogging for brand awareness, lead generation and link building.
  • Reduced CPA on SEO & PPC by 80% within 3 months for a number of enquiry websites.
  • Assisted in creation of www.LeadBeast.co.uk which provides on-line & off-line conversions from a central dashboard for clients to track marketing spend and live CPA across all marketing channels.

Alba PLC

General Duties:

  • Launch and promote various company branded websites ensuring high R.O.I. on all e-commerce stores under the Alba group.
  • Increased volume of new visitors by an excess of 10K per month consistently.
  • Optimised websites to implement organic submissions onto all major search engines using optimizing techniques, xml sitemaps, and direct submissions.
  • PPC management and budgeting with the top Google, Miva, Overture, with end of month reporting to directors with full analytical information for cross referencing.
  • Set up email marketing using 3rd party software and database collation to build targeted newsletter circulation and ensure high R.O.I ( in excess of 1800%).
  • Key phrase researching using WebTrends ensuring high visibility.
  • Liaising with company directors to obtain promotions and scheduling work with design for artwork to be added to the website