Results (Proof, Not Promises)

Real client outcomes from Meta (Facebook/Instagram) ads + conversion testing

If you’ve been burned by vague “we’ll optimize your campaigns” talk, you’re in the right place.
Here are real performance snapshots from client accounts showing lower costs, more leads/purchases, and stronger return.

Note: Results vary by industry, offer, budget, seasonality, and tracking setup. These are examples from real campaigns.

Highlights (from recent client snapshots)

Lower costs. More volume.

  • Cost per Link Click: down to £0.14–£0.15 (with improvements shown from 12% to 50%)

  • Average CPC: as low as £0.06 (improvements shown around 6% to 32%)

  • Cost per Lead: as low as £1.39–£2.53 (improvements shown around 29% to 45%)

  • Cost per Purchase: down to £4.74–£15.57 (improvements shown around 37% to 79%)

Scale that’s measurable

  • Reach: up to 271K (with improvements shown up to 154%)

  • Website Leads: examples showing 68, 74, 278, 456, 478 leads (with increases shown from 30% to 79%)

  • Purchases: examples showing 76, 107, 134 purchases (with increases shown from 60% to 85%)

Return that actually makes sense

  • Purchase ROAS: examples shown at 9.17, 14.28, 20.10, and 28.66

  • One snapshot shows Purchase ROAS: 22.82 with CPC (all): £0.05

  • One snapshot shows Purchase ROAS: 408.64 with 17 purchases and CPC (all): £0.06

    (High ROAS results typically depend on offer, attribution, brand demand, and spend levels.)

Case Study Snapshots (what the numbers mean)

1) Lead generation that becomes predictable

When lead costs fall, you can do two things:

  1. generate more leads with the same budget, or

  2. keep lead volume steady and improve profit margins.

Examples shown:

  • 456 website leads with £1.39 cost per lead

  • 278 website leads with £1.45 cost per lead

  • 54–63 website leads in recent reporting windows with ~£2.15–£2.29 per lead and modest spend (£115.92–£144.16)

This is what “performance” looks like in the real world: not magic > controlled costs + repeatable volume.

2) Ecommerce: purchases up, cost per purchase down

For ecommerce, you don’t win by “getting traffic.” You win by getting the right clicks, then converting them.

Examples shown:

  • 134 purchases, £4.74 cost per purchase, 28.66 ROAS, £18,185.64 purchase value

  • 76 purchases, £5.30 cost per purchase, 20.10 ROAS, £8,098.87 purchase value

  • 11 purchases with 9.17 ROAS and £15.57 cost per purchase

  • 14 purchases with 14.28 ROAS and strong uplift indicators across the board

The pattern is consistent: better economics first (CPC/CPL/CPP) → then scale.

Conversion rate lifts through split testing

Most agencies stop at “campaign optimisation.” I don’t.

You can’t out-target a weak page. That’s why we run conversion improvements alongside ads.

Split test example shown:

  • Control opt-in rate: 17.44%

  • Variation opt-in rate: 17.86%

  • Second test example: 17.43% (control) vs 17.79% (variation)

Even small lifts in conversion rate compound into:

  • lower cost per lead/purchase

  • more sales at the same spend

  • a bigger ceiling when you scale budgets

Why these results happen (the approach)

Most ad accounts don’t have an “ads problem.” They have a system problem:

  • tracking and events aren’t clean

  • campaigns are structured for “activity,” not outcomes

  • creative testing is random

  • landing pages don’t match intent

  • no offer-angle-market fit loop

My focus is simple:

Make the numbers work—then scale.


That means relentlessly improving the metrics that actually move profit:

  • CPC / Cost per Link Click

  • Cost per Lead / Cost per Purchase

  • Conversion rate (site + funnel)

  • Purchase value and ROAS (where tracking allows)

Who this is for

This is a fit if you want:

  • consistent lead flow (service business)

  • profitable scaling (ecommerce)

  • a partner who tests creatives and landing pages, not just audiences

  • reporting that’s about business, not vanity metrics

Not a fit if you want:

  • “set and forget”

  • inflated promises

  • an agency that rotates juniors through your account every month

Ready to see what’s possible in your account?

If you want help improving your CPL/CPP, increasing conversion rate, and building a system that scales, let’s talk.

Barrie Le Gall is the founder of FoundUB4, a UK-based paid media and growth strategy consultancy. I help service businesses, coaches, consultants, and DTC brands grow with Meta ads (Facebook and Instagram), TikTok ads, booking funnels, and conversion-focused strategy. If you are looking for a hands-on ads manager or fractional growth partner, book a discovery call.

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