FoundUB4Meta Ads that are built to convert, not just get seen.
Done-for-you Facebook and Instagram Ads management for UK businesses: full-funnel campaign structure, real creative testing, and transparent reporting, led personally by our founder.
FoundUB4 builds and manages Facebook and Instagram ad campaigns using a full-funnel structure: cold audience testing, warm retargeting, and clear creative testing frameworks, instead of a single “boost this post” campaign. Our founder Barrie Le Gall leads every account personally, backed by our small, senior team.
It's rarely the platform. It's the structure.
Most businesses that come to us have already run Meta ads and seen mixed results. In almost every case, the account has one (or all) of these problems: everything dumped into a single campaign with no testing structure, pixel and conversion tracking that's broken or incomplete, creative that hasn't changed in months, or an ad sending traffic to a landing page that doesn't match what it promised.
We fix the foundations first: tracking, structure, and audience logic, before touching a single creative angle. That's the difference between an account that kind of works and one that scales.
The problems we're usually brought in to solve
Not a feature list. These are the specific things that tend to be going wrong before someone calls us.
“We've boosted posts but never seen real results”
We rebuild the account around a proper full-funnel structure: cold acquisition, warm retargeting and customer retention, instead of one campaign doing everything at once.
“We're not sure our tracking is even accurate”
We audit your Meta Pixel and Conversions API setup first. Broken or incomplete tracking is behind more disappointing accounts than people realise.
“Our creative feels stale and results have dropped off”
We run a structured testing plan across multiple hooks, angles and formats, so we know what's working within weeks rather than guessing.
“We've tried an agency before and just got a junior and a monthly PDF”
Our founder leads every account personally. You get someone senior actually looking at your numbers, not a rotating account manager relay.
“We don't know if we're targeting the right people”
Audience and placement strategy is built around your actual customer, using real data, not broad guesses or default settings.
“We want to know what's happening, in plain English”
Weekly or fortnightly reporting that tells you what changed, why, and what we're testing next, no jargon.
Is this the right fit for your business?
Nobody wins if we take you on and it isn't a fit. Here's who we usually get the best results for.
- Service businesses and coaches who need qualified enquiries, not just likes
- DTC and e-commerce brands wanting profitable, repeatable acquisition
- Businesses that have tried Meta ads before with disappointing results
- Monthly ad budgets of roughly £1.5K and up
How a Meta Ads engagement runs
Audit & tracking fix
We check your pixel, Conversions API and event setup first. Most 'ads don't work' problems are actually tracking problems.
Account & funnel structure
Campaigns are built around a full funnel: cold testing, warm retargeting, and a plan for existing customers.
Creative testing
Multiple hooks and formats run in parallel so we know what's working within weeks, not months.
Scale what wins
Budget moves toward winning ad sets and audiences. Underperformers get cut quickly.
Ongoing reporting
You get straight, jargon-free updates on cost per lead, ROAS, and what's being tested next.
What it costs to do this properly
Under £1.5K/month, Meta's algorithm rarely has enough budget or data to test properly. We'll usually recommend organic growth first. £1.5K to £3K/month is the realistic starting point for structured testing. £5K+/month allows for proper creative testing and scaling across multiple audiences.
No guessing on the call
We'll give you a straight answer about whether your budget is enough to test properly, even if that means telling you to wait, or start somewhere else first.
Book a free discovery callWhat clients say on Trustpilot
Real reviews from real clients, pulled straight from Trustpilot.
Been with Barrie for a month now and already he has filled my diary, can't believe how quick it happened. No pressure from him to buy the service either. Thanks for what you have done so far and looking forward to many years.
Barrie has been managing our social ads for years! Wouldn't go anywhere else as he smashes it month on month!
The service I received was first class. Barrie took the time to go through everything for me in language that I understood. He diagnosed the problem and fixed it within an hour. I could not recommend Barrie and FoundUB4 highly enough.
Contacted FoundUB4 after experiencing numerous issues with my business social media accounts. The level of service was fantastic, from the ongoing support and quick communication throughout to a resolution of the problem. Highly recommend!
Very professional, knows what he is doing. He was always happy to explain the process and help along the way to turn the campaign into a success.
Barrie was extremely helpful guiding us through the process, explaining each step clearly and supporting us at every stage, often going the extra mile to find solutions. If you're looking for Facebook help, look no further.
Barrie is highly personable, really helpful and very knowledgeable in his field. He listens to the brand challenges, proposes solutions and then fulfils the activity. If there's a problem he addresses it straight away.
We have been working with Barrie for over a year now, and I can honestly say it's been the best business decision I've made.
Been with Barrie for a month now and already he has filled my diary, can't believe how quick it happened. No pressure from him to buy the service either. Thanks for what you have done so far and looking forward to many years.
Barrie has been managing our social ads for years! Wouldn't go anywhere else as he smashes it month on month!
The service I received was first class. Barrie took the time to go through everything for me in language that I understood. He diagnosed the problem and fixed it within an hour. I could not recommend Barrie and FoundUB4 highly enough.
Contacted FoundUB4 after experiencing numerous issues with my business social media accounts. The level of service was fantastic, from the ongoing support and quick communication throughout to a resolution of the problem. Highly recommend!
Very professional, knows what he is doing. He was always happy to explain the process and help along the way to turn the campaign into a success.
Barrie was extremely helpful guiding us through the process, explaining each step clearly and supporting us at every stage, often going the extra mile to find solutions. If you're looking for Facebook help, look no further.
Barrie is highly personable, really helpful and very knowledgeable in his field. He listens to the brand challenges, proposes solutions and then fulfils the activity. If there's a problem he addresses it straight away.
We have been working with Barrie for over a year now, and I can honestly say it's been the best business decision I've made.
Meta Ads questions, answered
Do you write and produce the ad creative too?
Yes. We can write ad copy and direct creative production, or work with creative you already have. Either way, everything is tested systematically rather than run on a single ad and hoped for the best.
How is this different from a junior 'Meta Ads specialist'?
Our founder Barrie Le Gall has been running paid social campaigns since 2010 and leads every account personally. There's no handoff to a junior the moment the contract's signed. You get senior strategic oversight from day one, backed by our small, dedicated team.
What if my Meta account has been restricted or flagged before?
We'll review your account history on the discovery call. Some issues are fixable with proper account structure and compliant creative; we'll tell you honestly if yours isn't.
Ready to talk meta ads?
30 minutes, no slide deck, no obligation. Just an honest look at whether this is the right move for your business.
Book your free discovery call