Show up when buyers ask Google, and when AI recommends who to trust

Google Ads management built for the way search works now: Search, Performance Max, and demand capture aligned with your landing pages, tracking, and real conversion signals. More qualified enquiries. Less wasted spend. Clear proof.

Senior, hands-on management

Search and Performance Max

Tracking and conversion focused

Clear reporting in plain English

Google Ads is not expensive.

Bad Google Ads is expensive.

Most accounts are built to spend, not to win. Broad match chaos. Weak negatives. One messy campaign doing ten jobs. A landing page that does not match the search. Conversion tracking that counts rubbish as a lead.

Then the owner looks at the bill and thinks Google does not work.

It works. Your setup does not.

Google is not just a list of blue links anymore

If your tracking is weak, your landing page is thin, and your offer is unclear, Google’s automation will happily spend your budget and learn the wrong lessons.

Common reasons performance collapses:

Conversions set up incorrectly, or counting low quality actions as wins
Performance Max running without meaningful inputs, exclusions, or clean signals
Search campaigns built with broad match chaos and no negative keyword system
Landing pages that do not answer the search, so users bounce and CVR dies
No proof on page, so trust is low and lead quality suffers
Reporting that hides the truth, so you keep paying for the wrong traffic

A Google Ads system built to perform in AI assisted search

Capture demand from people already looking for what you sell
Stronger lead quality because the page answers the query properly
Better efficiency because conversions reflect real outcomes
Clear measurement so you can scale spend with confidence
A system that keeps improving as Google learns the right signals

What I build and manage for you

Campaign and account work:

Account audit with a clear prioritised action plan
Intent based keyword research and structure
Search campaigns split properly by brand, non brand, and competitor where relevant
Ad copy written to match real queries and pre qualify clicks
Negative keyword framework plus ongoing search term reviews
Performance Max setup only when it makes sense, configured to reduce noise and improve signal quality
Remarketing to recover missed conversions and shorten the decision cycle

AI search readiness on the site side:

Landing page structure guidance to answer questions Google users are actually asking
Trust assets checklist and placement plan, reviews, case studies, certifications, guarantees, FAQs
Content alignment so the ad promise matches the page, and the page matches the query

Measurement and proof:

Conversion tracking support using GA4 and Google Tag Manager guidance
Conversion action hygiene so you optimise to real leads, not rubbish
Weekly optimisation and plain English reporting showing what changed and why

Simple process, no mystery

Step 1: Diagnose
We review search terms, campaign structure, conversion actions, and landing pages. We find the leaks and the quickest wins.

Step 2: Rebuild for control and signal quality
We tighten targeting, fix conversion actions, align ads to intent, and improve landing page relevance.

Step 3: Scale what proves itself
We expand winners, cut waste, and increase budgets only when the numbers support it.

This is for businesses that want to be chosen, not just seen

Service businesses that need qualified enquiries and booked calls
Ecom and DTC brands that want measurable purchases and profit
Founders who are tired of agencies hiding behind dashboards
Teams who want senior oversight and clear direction
Anyone who knows their offer is solid but the acquisition system is not

Senior operator. Hands on. Built for outcomes.

I have been running paid traffic since 2010.

I manage campaigns personally, and I build around what matters now: clean conversion signals, tight intent control, and landing pages that do the job.

No handoffs. No fluff. No wasted motion.

Want Google Ads that work now, not like it is 2018?

Book a free discovery call.

I will review your goals, your current setup, and the fastest route to profitable performance in today’s Google.

Book a Strategy Call

Barrie Le Gall is the founder of FoundUB4, a UK-based paid media and growth strategy consultancy. I help service businesses, coaches, consultants, and DTC brands grow with Meta ads (Facebook and Instagram), TikTok ads, booking funnels, and conversion-focused strategy. If you are looking for a hands-on ads manager or fractional growth partner, book a discovery call.