Google Ads That Show Up and Convert

Breaking news for brands that want buyers now: the fastest way to capture high‑intent traffic on Google — and turn it into profit without bleeding budget.

I build senior‑led Search, Performance Max, Shopping, and YouTube campaigns with clean tracking, CRO‑backed pages, and AI‑assisted optimisation, so every click has a job and every pound has a purpose.

Built for Buyers, Not Just Clicks

Clicks don’t pay the bills. Buyers do. Here’s how I make Google Ads work in the real world:

  • Intent first
    I match your offer and message to what people are actually searching for — not what you hope they want.

  • Simple structure, clean data
    Lean campaigns. Clear naming. No Frankenstein builds. I track the actions that matter: purchases, leads, calls.

  • Performance Max with guardrails
    I feed PMAX the right assets, audience signals, and exclusions so it finds buyers, not browsers.

  • Shopping that sells
    Dialled‑in feeds, clean titles, real‑world pricing strategy, and creative that wins the SERP.

  • YouTube that earns its keep
    Short, direct creatives built for cold intent: problem > promise > proof > call‑to‑action.

  • CRO as standard
    I fix the landing page too: faster load, clearer copy, proof stacked, one obvious next step.

Every campaign includes CRO by default and ongoing AI‑assisted optimisation for bidding, budgets, and creative mix — so you’re not just getting seen, you’re getting results.

My 3‑Step Method

Step 1 — Capture demand with native intent

I build Search, Shopping, PMAX, and YouTube around what buyers already want. Ad copy mirrors the query. Offers align to intent. No bait‑and‑switch.

Step 2 — Clean tracking, ruthless CRO

I set up conversion tracking you can trust, then fix the page so the traffic converts. Numbers you can bet the business on.

Step 3 — Weekly iteration and scale

I test queries, assets, and offers every week. Winners get budget. Losers get cut. Then I scale calmly, not chaotically.

What You Get

  • Search campaigns that print intent into revenue
    SKAG‑level relevance without SKAG overhead. Message match from keyword to ad to page.

  • Performance Max with control
    Asset groups with clear angles, smart exclusions, and audience signals that sharpen performance.

  • Shopping that wins the click and the cart
    Feed optimisation, promotions, and price testing for profitable volume.

  • YouTube that pulls its weight
    Short, direct videos with clear hooks and outcomes, built for conversion — not “brand vibes”.

  • CRO as a default, not a bolt‑on
    I review, improve, or rebuild pages to align with search intent and speed up decisions.

  • Senior‑led execution
    You work with me — Barrie — end to end. No juniors. No layers.

Frequently asked questions

Will you improve my landing pages too?

Yes. We include CRO by default. If your current pages aren’t converting, we’ll fix or rebuild them to match the intent of your search traffic.

How does AI help with Google Ads?

AI helps us refine targeting, bidding strategies, and performance forecasting. It allows us to adapt quickly and maximise your ad budget.

Can you take over an existing account?

Absolutely. We’ll start with a full audit, restructure where needed, and optimise to reduce wasted spend and improve return.

Ready to stop burning budget on guesswork?

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