Meta Ads Expert (Facebook & Instagram) in the UK

Done-for-you Facebook ads that turn cold traffic into bookings and sales

If you’re looking for a Facebook Ads Expert or Meta Ads Expert who can build campaigns that actually convert, you’re in the right place.

Since 2010, I've built Meta campaigns that turn cold audiences into qualified enquiries and purchases. No agency handoffs. No junior teams. Just strategic ad management focused on one thing: results that matter to your bottom line.

The problem this solves (in plain English)

Meta is still one of the fastest ways to generate demand, but it’s also one of the easiest places to waste money.

If your ads are getting clicks but not results, it’s usually because:

  • the campaign isn’t matched to your funnel stage

  • the messaging attracts the wrong people

  • the offer isn’t clear enough to convert cold traffic

  • budget is being scaled without a structure

  • reporting is confusing, so decisions are slow (or wrong)

As your Meta Ads Expert, I fix the system so your ads create consistent bookings and purchases, not just “activity” inside Ads Manager.

What You're Actually Getting

This isn't a templated service. Every campaign I build is customized around three things:

  1. Your Offer. What you're selling, how you sell it, and what makes someone ready to buy

  2. Your Funnel. Where traffic goes, what happens next, and how we track real conversions

  3. Your Customer. Who they are, what they care about, and what messaging makes them act

Most agencies copy-paste the same campaign structure into every account. I build campaigns that match your actual business model, because that's what converts.

What I do as your Facebook Ads Expert

This is done-for-you Meta ads management built around performance.

I build campaigns that:

  • separate cold, warm, and hot traffic so you’re not treating everyone the same

  • test messaging and creative quickly to find winners faster

  • control budget and scale with a framework, so profitability comes first

  • give you clarity on what’s working, without confusing dashboards

If you’ve been stuck in the boost-post cycle, constant resets, or agency fluff, this is the opposite. Clear strategy, clean execution, and decisions backed by data.

What you get when we work together

  • Funnel-driven Meta ad strategy

    A campaign plan that matches your customer journey, not a copy-paste structure.

  • Messaging and creative testing

    Angles, hooks, and creatives tested across audiences to speed up wins and improve lead quality.

  • Budget control and scaling frameworks

    Scaling that prioritises profit and consistency, not just spend.

  • Clear performance breakdowns

    Straight-talking updates so you know what’s working, what’s not, and what we’re changing next.

Why FoundUB4 is your advantage in the ad account

  • Meta ads experience since 2010 (longer than many agencies have existed)

  • You won’t have to explain your offer five times. I get to the point fast

  • Better messaging and campaign logic from day one

  • Faster results and smarter spend because the fundamentals are done properly

If you want a Meta Ads Expert who treats your budget like it’s their own, you’ll feel the difference quickly.

No bait-and-switch
Some consultants sell you on their expertise, then hand your account to a VA or junior team member. When you work with me, I'm the one in your ad account. I'm the one you email. I'm the one optimizing your campaigns. No surprises.

The outcomes you can expect

  • High-converting campaigns matched to your offer structure

  • A budget that works harder and produces consistent ROI

  • Clear reporting so you know what’s working and what isn’t

  • Relief from the “Meta ads confusion cycle”

If you’re ready to turn your ads into a lead machine, the next step is simple.

Who this is best for

I’m a fit if you are:

  • a service business that wants more enquiries and booked calls

  • a coach or consultant who wants predictable lead flow

  • a DTC brand that wants profitable purchases, not just traffic

  • already committed to growth and want an expert to own Meta ads properly

If you only want organic social posting, this page isn’t the right service. This is Facebook and Instagram ads done-for-you.

About your Meta Ads Expert

Barrie Le Gall is the founder of FoundUB4, a UK-based paid media and growth strategy consultancy (Northampton, UK). I help service businesses, coaches, consultants, and DTC brands grow with Meta ads (Facebook and Instagram), TikTok ads, booking funnels, and conversion-focused strategy.

If you’re looking for a hands-on ads manager or fractional growth partner, book a discovery call.

If you’re ready to turn your ads into a lead machine, click below.

Barrie Le Gall is the founder of FoundUB4, a UK-based paid media and growth strategy consultancy. I help service businesses, coaches, consultants, and DTC brands grow with Meta ads (Facebook and Instagram), TikTok ads, booking funnels, and conversion-focused strategy. If you are looking for a hands-on ads manager or fractional growth partner, book a discovery call.

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