If you’re searching for a social media consultant who can drive real growth (not just vanity metrics), you’re in the right place.
I’m Barrie Le Gall, founder of FoundUB4, a UK-based paid media and growth strategy consultancy. I work as a dedicated social media consultant for service businesses, coaches, consultants, and select DTC brands, helping you grow with Meta ads (Facebook and Instagram), TikTok ads, booking funnels, and conversion-focused strategy.
This is hands-on, dedicated support focused on improving performance across your paid social system.
I help you:
build and improve Meta ads campaigns that generate qualified leads and bookings
create a clear testing plan so you stop guessing and start scaling what works
tighten your offer and messaging so the right people enquire
improve your booking funnel so clicks turn into booked calls and customers
reduce wasted spend by fixing the biggest “leaks” first
If you’ve been running ads but results feel inconsistent, or you’re ready to scale with a clearer strategy, I’ll bring structure, direction, and execution support.
This isn't a "monthly check-in call" where I tell you things are fine and disappear for 30 days.
Here's what dedicated support actually means:
Week 1-2: Diagnosis & Strategy
Full account audit (ads, funnels, tracking, offer positioning)
Identification of biggest leaks and fastest wins
Strategic roadmap with prioritized action plan
Immediate tactical recommendations you can implement
Ongoing: Execution Support
Weekly performance reviews (what's working, what's not, what I'm changing)
Creative feedback and messaging refinement
Campaign structure improvements and testing plans
Budget allocation guidance and scaling decisions
Access & Communication
Direct access via email, Slack, or WhatsApp (depending on preference)
Scheduled weekly or bi-weekly strategy calls
Ad-hoc support when you hit a roadblock or need a second opinion
Fast response times (usually within 1 hour, often sooner)
You're looking for someone to just "do everything" (consider Done-For-You services instead)
You want a consultant who validates your existing strategy without challenging it
You're not willing to implement recommendations (consulting only works if you act)
You expect results without testing or iteration
Your budget is under £1K/month for ad spend (you need DFY, not consulting)
You have a team or freelancer executing but need strategic direction
You're scaling and need senior oversight to avoid expensive mistakes
You're willing to implement feedback and iterate based on data
You value direct communication and accountability
You're committed to growth and treating paid social as a revenue channel, not an experiment
You have an internal ad buyer or freelancer who needs direction
You want to learn the strategy and build internal capability
You need oversight, audits, and strategic guidance (not hands-on execution)
You prefer to maintain control over the ad account
You don't have anyone managing your ads currently
You want an expert to handle campaign building, optimisation, and reporting
You prefer to focus on running your business while someone else handles acquisition
You need full-service execution, not just strategy
Service Business Owner (UK)
"I was spending £8K/month on Meta ads with a freelancer but results were inconsistent. Barrie audited the account, identified three major issues, and within 30 days I'd cut cost per booked call by 40%. He didn't take over. He just made my existing person better."
DTC Brand Founder
"I was stuck at £15K/month revenue. Barrie helped me fix my offer positioning, tighten my targeting, and improve my landing page. I'm now at £45K/month and scaling. Best part? He answered my panicked Slack messages at 11pm when a campaign broke."
Agency Owner
"I hired Barrie to consult on our clients' Meta accounts. His audits saved us from several expensive mistakes and his strategic input helped us improve ROAS across four accounts in six weeks. Worth every penny."


Barrie Le Gall is the founder of FoundUB4, a UK-based paid media and growth strategy consultancy. I help service businesses, coaches, consultants, and DTC brands grow with Meta ads (Facebook and Instagram), TikTok ads, booking funnels, and conversion-focused strategy. If you are looking for a hands-on ads manager or fractional growth partner, book a discovery call.
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