Paid Social & Growth Services That Actually Drive Bookings and Sales

No cookie-cutter packages. No junior teams. Just strategic paid media management built around your offer, your funnel, and your ideal customer. Executed by someone who's been doing this since 2010.

Please introduce yourself.

I don't offer the same service to everyone because no two businesses have the same problems.

Whether you need cold traffic converted into buyers, a booking system that qualifies leads automatically, or strategic guidance to fix what's broken, I build what works for your specific situation.

TikTok Ads

What it is:
Performance-driven TikTok campaigns built around scroll-stopping hooks and rapid creative testing.

What makes it different:

  • Creative direction based on what converts, not what's trending

  • Campaign architecture designed for fast testing and proven scaling

  • UGC workflow integration or collaboration with your in-house team

  • Weekly performance analysis in plain English

Best for:
Direct offers, digital products, founder brands, and businesses ready to test a younger demographic

Meta Ads (Facebook & Instagram)

What it is:
Full-funnel campaign management focused on turning cold audiences into qualified enquiries and purchases.

What makes it different:

  • Campaigns structured by funnel stage (cold, warm, hot) so you're not treating everyone the same

  • Messaging and creative testing to identify winners fast

  • Budget scaling frameworks that protect profitability

  • Clear reporting that shows what's working without the jargon

Best for:
Service businesses that need booked calls, consultants building pipelines, DTC brands that want profitable sales

Google Ads

What it is:
Search and Performance Max campaigns built to capture demand from people already looking for what you sell.

What makes it different:

  • Intent-based keyword research and proper campaign structure

  • Conversion tracking that measures real outcomes, not vanity actions

  • Landing page guidance so the ad promise matches what users see

  • Negative keyword frameworks and ongoing search term reviews

Best for:
Service businesses with clear search demand, local services, and e-commerce brands with proven products

Booking Funnels

What it is:
Complete booking systems that qualify leads, schedule appointments, and follow up automatically.

What makes it different:

  • Pre-qualification logic to filter out tire-kickers before they hit your calendar

  • Automated email and SMS sequences to reduce no-shows

  • GHL integration and calendar embedding with proper tracking

  • Conversion-optimized design that turns clicks into booked calls

Best for:
Coaches, consultants, professional services, health practitioners, and any business that sells through consultations

Growth Consulting

What it is:
Strategic guidance and hands-on support for teams that need direction, not just execution.

What makes it different:

  • Weekly analysis and performance audits with actionable changes

  • Funnel diagnosis to identify where leads are leaking

  • Offer and messaging refinement to attract better prospects

  • Direct access without agency layers or account manager handoffs

Best for:
Businesses with internal teams or freelancers who need senior oversight and strategic direction

What Makes This Different From Working With an Agency or Freelancer

You work with me directly
No handoffs. No junior teams learning on your budget. When you book a call, I'm the one who answers. When campaigns launch, I'm the one building them.

Experience you can trust
Since 2010, I've built paid social systems for service businesses and DTC brands across dozens of niches. I've seen what works, what doesn't, and what makes the difference between wasted spend and profitable growth.

Conversion obsessed, not click obsessed
Agencies love to show you reach and engagement numbers. I care about one thing: did your ads generate qualified enquiries, booked calls, or sales? That's what we optimise for.

Strategic, not reactive
I don't chase algorithm changes or panic when performance dips. I build systems with testing plans, scaling frameworks, and contingency strategies so your growth is predictable.

Transparent reporting
You get clear visibility into spend, results, and return. No confusing dashboards. No hiding behind vanity metrics. Just straight talk about what's working and what we're changing next.

How We Work Together

Step 1: Discovery Call (Free)
We review your current setup, goals, and biggest bottlenecks. I'll tell you honestly if I'm the right fit and what I'd focus on first.

Step 2: Strategy & Setup
I audit your existing campaigns (if any), build a performance roadmap, and set up tracking, funnels, and campaign architecture properly from day one.

Step 3: Launch & Test
We launch with a clear testing plan: multiple angles, audiences, and creatives designed to identify winners fast.

Step 4: Optimize & Scale
Once we know what works, we double down. Budget scales strategically, not recklessly. Performance improves through iteration, not guesswork.

Step 5: Ongoing Refinement
Paid social isn't "set and forget." I continuously monitor performance, test new approaches, and keep you informed with clear, actionable updates.

Who I Help

Service Businesses
Coaches, consultants, agencies, professional services, health practitioners: anyone who sells through bookings or applications.

DTC & E-commerce Brands
Product businesses that want profitable customer acquisition, not just traffic.

Founders Tired of Being Burned
Entrepreneurs who've worked with agencies or freelancers that over-promised and under-delivered.

Teams That Want Senior Oversight
Businesses with internal ad buyers or freelancers who need strategic direction and accountability.

Ready to Build Campaigns That Actually Convert?

Book a free discovery call and we'll walk through your current setup, your goals, and the fastest path to profitable performance.

No sales pitch. Just an honest conversation about whether this is the right fit.

Barrie Le Gall is the founder of FoundUB4, a UK-based paid media and growth strategy consultancy. I help service businesses, coaches, consultants, and DTC brands grow with Meta ads (Facebook and Instagram), TikTok ads, booking funnels, and conversion-focused strategy. If you are looking for a hands-on ads manager or fractional growth partner, book a discovery call.

CONTACT INFO

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